Experienced digital marketing professionals in healthcare. Here to get you heard and trusted by the right audiences; whether that’s customers, patients, search engines or the media.
We’re Koozai, an award-winning digital marketing agency operating in the healthcare space. Since we were founded in 2006, our talented digital marketers have been helping healthcare businesses like yours to make their mark online and to drive quality leads.
As an early player in digital marketing, we have earned a strong reputation for delivering quality SEO, content marketing, PR and Paid Media services to healthcare businesses.
Whether you want to drive sales or enquiries, raise brand awareness, or increase engagement, we have the right contacts, digital skills, people, ideas and experience to make it happen.
SEO in healthcare is all about strategies that drive traffic and leads to your website by making it more visible in search engines. When users want products or services just like yours, they turn to Google, so it’s vital that your website outcompetes your competitors to deliver the traffic and leads you’re looking for. Our SEO specialists are not only talented at what they do, they’re also experienced in healthcare SEO and will work with you to get you seen and heard in all the right places.
Healthcare PR is all about getting your brand in front of your target audiences and building trust around your organisation. As well getting your brand seen in all the right places, building third party endorsements of your products or services is key if you expect health-savvy consumers to place their trust in your business. PR also plays a crucial role in supporting SEO, as backlinks from media coverage help to support the authority of your website. This has a direct bearing on how competitively your website can rank in Google, and therefore impacts traffic and leads to your website. Our experienced PR experts come from all walks of life, including traditional, digital, and health and lifestyle PR backgrounds.
Trust is hard won in a competitive space such as healthcare, and your website’s content holds the key to gaining traffic, engagement and convincing consumers to invest in you. If your website is your shop window, then content is your opportunity to build trust with customers and showcase your offering in the right light. The content on your website is also a key SEO ranking factor; done well, it can propel your site up the rankings. We’ve been doing content marketing since 2006, and our talented content specialists will craft quality content that moves the needle for your healthcare brand.
Paid Search (PPC) and Paid Social advertising is perhaps the fastest way to get your healthcare business directly in front of your ideal prospects. Whether you decide to invest in display advertising or ads on the social networks your audiences use, paid search is an essential marketing channel for any company looking to reach targeted audiences at speed. The advantage of Paid media is that you can control who sees your ads, and with a talented Paid Media specialist on your side you’ll be able to reach your ideal target audience with ease. Experienced at what they do, our talented Paid Media specialists are here to help you meet your business goals.
We have been around since 2006, which is an age in digital marketing terms. In that time, we have been lucky to work with many specialist healthcare and wellness providers on their digital marketing, SEO, PR, Content and Paid ad strategies. Here is a small selection of just some of the businesses we’ve helped in this space:
Better2Know is the UK’s largest private provider of sexual health services. Their award winning and innovative service offers nationwide clinics, with same day or next day appointments, as well as home testing kits, for a number of STIs and medical problems.
Our first challenge was to find a way to build the authority of Better2Know’s website in search engines so that it had the opportunity to rank competitively against others offering similar services. This was no easy task, given the competitive search landscape, but one that our team relished. To meet this objective, we needed to go beyond simply exploring various technical SEO fixes on the site. We needed to help build content on the website to better optimise it for search engines, with a coordinated effort on building quality and topically relevant backlinks to strength the authority of the domain. Another key challenge was to build trust with key audiences who may not have heard of the brand before, and to generate significant brand awareness in the health and wellness media, a space which is notoriously competitive for challenger brands to crack.
MyHealthcare Clinic provides high quality, affordable private healthcare services across its two clinics in Wandsworth and Fulham, London. Established in 2013, MyHealthcare Clinic is aiming to change the face of private healthcare with a seven-day offering, early and late opening times, and access to medical, dental and specialist services under one roof.
Health journalism is a noisy space. Several of MHC’s competitors have already established themselves as regular contributors to key national publications, so generating high profile exposure for MHC’s team of medical experts was going to be a challenge. Luckily, Koozai’s Digital PR team were born ready for challenge!
A very knowledgeable team who are continuing to make an impact and improve our website. Excellent communication throughout keeping me informed every step of the way.
Tom BrownBrand Marketing Manager, UK & Ireland
We have been working with Koozai for the best part of a year on our SEO and PR project. Our team is very happy with the results particularly PR with which we are continuing to see outstanding results in a very competitive industry.
The team have been really easy to work with and have a really refreshing attitude and have been great problem solvers. I have found every member of the team knowledgeable, helpful and invested in helping our brand to succeed.
Cara HernonMarketing Executive
Driving traffic and leads to your business is key for commercial success. However the abundance of consumer choices often means that it’s the brands that are seen as most credible that come out on top. As well as driving brand awareness and contributing to sales, PR is all about building brand image and positioning your business as credible, a thought leader and an expert in its field. The acquisition of backlinks via PR activity is also crucial to the success of your SEO strategy and driving online performance.
If your business depends on getting in new leads and enquiries, then the answer is almost definitely yes. We are willing to bet that a huge chunk of your target market turns to Google first, and unlike paid ads, organic listings are often better trusted by users. Many businesses make the mistake of thinking that all they need is to rank for their brand name, when in fact their target audience is making a huge array of product and service-based searches which could drive a plethora of traffic and new leads to your website.
We can’t speak for other agencies, but based on the work we do with our clients, it’s a relatively simple justification. If you choose to work with Koozai, you get a team of experts from each channel under one singular cost. Depending on which services you require, we have SEO, content, digital PR, paid media and paid social whizzes all under one roof.
You may be asking yourself “but I can just hire in-house?”. Whilst hiring in-house may get you some help with some of these channels, there’s no way you’d be able to hire the same level of expertise we have as a team. We literally live and breathe digital marketing, and it’s part of our jobs to learn, so we’re always at the forefront of our industry.
Making sure we have the correct specialist tools and software for our clients is another important factor, so we’re always able to provide insightful and actionable data-led insights for your business. Alongside software comes regular training – how can we provide digital marketing consultancy for your business if we’re not up to speed with any changes in the industry? We’re always aware of any Google algorithm changes and we make a point of knowing what it will mean for your business.
Essentially what we’re saying is it’s a constant learning process, and we love it. We also love the fact we know that the information we’re providing your business is ALWAYS best practice, and we’re ALWAYS looking for new ways that we can help boost your rankings and revenue.
In addition to all this, you’ll also have a dedicated client services manager who’s there to help whenever you need them. They run your account (but you still get to chat to your different channel experts) and oversee all the work that’s undertaken, essentially like having a project manager for all your outsourced digital marketing.
Content marketing is key when it comes to allowing users to find your brand, as after all, it's the content on the pages that Google is crawling. If your website has high-quality copy that's relevant to your business, products and services, that also makes good use of high search volume keywords, you're heading in the right direction.
It's also important to consider your target audience when crafting new content or amending existing copy, as it's important that your content is beneficial to the user. If you've thought about (and effectively answered) what queries they may have, your content will have the best chance of ranking in the search engines. Great content is imperative for the success of any brand in the search engine results pages, as great content = more visitors, and more leads.
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?