Travel and tourism marketing agency
Introducing our award-wining digital marketing services for travel agents, tour operators, hotels, airlines, destinations, and tourism attractions .
Click the icons below right to find out how ChatGPT, Claude.ai and Perplexity think we can help you.
Travel brands don’t compete on Google alone. Your customers discover you everywhere.
From Instagram and TikTok trip inspiration to YouTube hotel walkthroughs, Reels, Reddit threads and, yes, Google search, the travel journey now zigzags across platforms. We help you show up at every step.
Multi-award-winning travel & tourism marketing.
Built for how people travel today.
The UK’s Search Everywhere travel marketing agency
Travel marketing has changed a lot; it’s packed its bags and moved across three different continents compared to how it used to be just a year or so ago.
Travellers now:
- dream on TikTok & Instagram,
- research on YouTube,
- compare on Google,
- book directly,
- and let ChatGPT shortlist options for them.
Most travel brands only optimise for one part of that journey.
We can help you throughout the whole thing.
Where travellers actually search (and why it matters):
- Instagram drives 33% of UK travel discovery
- YouTube captures travellers in the research phase
- TikTok searches for “all-inclusive holidays” are 2x higher than Google
- Google handles bookings, but only after travellers compare elsewhere
If your content only works on Google, you’re invisible for most of the journey.
We fix that.
Our Pedigree
Since 2006, we have been working with travel brands like Tui, Travelbag, Cruise.co.uk, and many other travel and tourism companies to get more out of their digital marketing. Our work has also won multiple accolades, including at the coveted UK Search Awards and The Drum.
Trusted by 100s of brands
Our Travel & Tourism Marketing Services
We’ve collaborated with hundreds of brands, including industry giants such as Tui, Travelbag, and Cruise.co.uk. Since 2006, our digital specialists in SEO, Paid Search, PR, and Content Marketing have proudly secured multiple industry awards, including recognition from The Drum and UK Search Awards.
Search Everywhere for Travel Brands
Not a list of channels. A joined-up strategy that meets travellers wherever they are.
- Smart bidding across Google, Bing and Meta, tailored to seasonality, routes, destinations, audience personas and demand spikes.
- Google Ads campaigns built around platform-intent
- Metasearch strategy
- Lower CPAs, more bookings
- Full-funnel audience capture from Insta to Google
Travel SEO
Visibility when they’re ready to compare
Travellers don’t jump straight from inspiration to booking. They spend a long stretch in the comparison stage, checking prices, reading reviews, weighing up itineraries, and hunting for the trust signals that make them feel confident enough to commit. We make sure your site shows up at this exact moment, with the content and optimisation that answers their questions before a competitor does.
From large tour operators to boutique travel brands, our team has worked across the industry and knows what makes travellers choose one provider over another.
Travel PPC
Drive bookings without setting money on fire.
Smart bidding across Google, Bing and Meta, tailored to seasonality, routes, destinations, audience personas and demand spikes.
If you’re looking to get more from your ad spend then you’ve come to the right place. Our PPC specialists have experience working with travel brands. Using the latest Paid Search strategies, they’ll help maximise your ad spend on platforms like Google Ads, Bing, Amazon, and across all major social media platforms – driving better leads for your travel business.
Travel PR
Earned links plus brand buzz and search impact
From headline news to smart campaigns that earn backlinks, the type Google respects and travellers notice. Whether it’s national brand awareness, sales, or backlinks to support your site’s SEO, the right PR will propel your travel brand online. Our team boasts a wealth of experience in travel digital marketing beyond their time with Koozai too – having worked with online travel agents, hotel groups, destination tourist boards, and other online travel brands.
Content Marketing
Tell the story travellers want.
We build the content that fuels all stages of the travel journey.
Our content team comprises both SEO content specialists and experienced travel writers, dedicated to crafting compelling content tailored to travel e-commerce brands. From bespoke site-wide content strategy to compelling copy, our content specialists are here to help.
Website Dev & Design
Conversion-built, not brochure-built.
Travel websites need to be fast, intuitive, mobile-first, and obsessed with conversion. We design for trust, clarity, and bookings, not clutter.
For online travel agents and e-commerce brands, our experienced dev team offers design and development services for websites in the travel industry. Whether you’re looking for a brand new site design, or just a refresh, our designers will ensure your online presence perfectly reflects your brand, wows your stakeholders, and offers a fantastic user experience.
Paid Social Marketing
Show up where the dreaming happens.
Travellers plan their trips through TikTok hauls, hotel POVs and “things to do” reels.
We build the content and the ad strategy to put you there.
Our team of inhouse paid social media ads specialists will help you get the most out of your advertising budget on leading social media platforms including Instagram, LinkedIn, TikTok, X, Facebook, and others.
Results-focused digital marketing for travel and tourism companies
Our results-focused team of digital marketing specialists bring a diverse range of experience and expertise from leading travel agents, tour operators, tourist attractions, destinations and holiday parks to the Koozai team – making us the ideal partner to help take your digital marketing to the next level.
- 440+ Client Partners
- 110Years Combined Experience
- 19Koozai Birthday Cakes
Specialists in travel marketing
We’ve collaborated with hundreds of brands, including online travel agents, hotel groups, destination tourist boards, and other online travel brands.
Online Travel Agent Marketing
From complex itineraries to high-volume bookings, full-funnel marketing that turns comparison shoppers into customers.We have substantial experience running digital marketing campaigns for online travel agents, tour operators, and e-commerce travel brands – ranging from the likes of Tui and Travelbag to Cruises.co.uk.
Hotels & Holiday Parks Marketing
Boost occupancy with visibility across social, search and booking funnels. From boutique stays to multi-site groups. We’re also skilled at digital marketing for hotel brands and holiday parks, having partnered with providers like Point A Hotels and Cofton Holidays. Our team have also worked for international hotel brands.
Tourism, Destinations & Attractions Marketing
Engage travellers before they arrive. Shift perception. Increase visitation. Own your category across inspiration platforms. Our client portfolio includes major UK attractions like the V&A in London, and our team have run several successful digital marketing campaigns for major tourist boards, attractions, and theme parks.
Specialist & Niche Travel Operators
Adventure travel, Arctic escapes, wellness retreats and once-in-a-lifetime itineraries – your travellers don’t book on a whim, they research like it’s a full-time job. We help you show up in every place they look, from TikTok inspiration and YouTube deep dives to Google comparisons, so you attract the right kind of enquiries, fill specialist departures, and stay front of mind for high-intent explorers.
Travel marketing case studies and testimonials
Soaring conversions (and falling costs) with PPC for TUI
Flying high with SEO and a national PR spotlight for Travelbag
Driving national digital PR and backlinks for a UK holiday park
We are delighted to work with Koozai and thrilled with the results that the Race of Discovery campaign generated. We were pleased to see the Travelbag brand mentioned in a variety of publications, including national titles, and are looking forward to seeing the results of our future campaigns with Koozai.
Betsie BarrBrand and Campaign Marketing Manager
The Education Division has gained more traction in the last 7 years than ever before and the PPC project by Koozai was a large part of that success.
Viv LonsdaleWeb Analytics Manager
Koozai has really helped to highlight Cofton in a very difficult market, the coverage has been fantastic and has made a huge difference to our digital PR strategy, we’re certainly excited to continue working with them in the future.
Chris JefferyPark Director
Rated 4.5/5 stars on Google
Search Everywhere: The Real Route to Booking
The modern travel journey doesn’t start on Google
Travellers don’t follow a straight line anymore. They drift through platforms, pick up opinions from strangers, binge destination videos, and plan half their trip before they’ve even reached your website. If your brand only shows up at the “Google” stage, you’re missing most of the journey.
Here’s what it looks like now:
TikTok & Instagram: inspiration, POVs, recommendations, “what I packed”, “hidden gems”, mood-boosting reels that spark the idea in the first place.
YouTube: reviews, walkthroughs, destination guides, comparisons, itinerary ideas, and the infamous “top 10 things to know before you go”.
Google: price checks, brand research, availability searches, and the final shove towards booking.
ChatGPT: itinerary planning, shortlisting destinations, refining options, and answering every niche question travellers don’t want to trawl Google for.
Travellers jump between these platforms constantly, collecting clues as they go.
We help you show up at every step — with content tailored to each platform’s intent, so you’re the brand they keep coming back to from inspiration to booking.
Ready to grow bookings across every platform your travellers use? Get in touch.
If you have a question about our travel or tourism marketing services, please get in touch or fill in the contact us form below. We look forward to hearing from you.
Ready To Start?
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?
We create cutting edge, award-winning digital marketing campaigns
Questions?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
