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Utilising official Twitter branding on your site is a great way of associating yourself with what is becoming one of the most recognisable brands online. Another advantage of doing this and linking to your own or company’s Twitter account is that it gives you a mark of authentication, helping potential followers know this is your official account.
Luckily Twitter gives permission to use its branding on websites for free and can be utilised fairly quickly, helping to give your site a little something extra.
Here is a simple set by step guide on how to utilise official Twitter buttons and logos on your own site.
These can help promote your Twitter account almost anywhere on your own website and makes it simple for potential followers to start following you.
For example, we use these ourselves on our search specialists page and look like so:
Using official Twitter follow buttons:
As you are signed into your Twitter account, your own details will be populated automatically within the code you copy and paste.
Using a Tweet button can help get your message out there, allowing people to share your content through their own Twitter account but without having to leave your site.
For example, we use this feature ourselves on the landing page of our digital marketing blog, for each individual blog post and look like so:
Using official Twitter Tweet buttons:
Official Twitter Logos and Icons
Finally, you might like to use the Twitter logo in your marketing collateral. Again this is fairly straightforward with various versions of the logo available from: http://twitter.com/about/resources/logos.
If you plan in amending these logos in anyway, I would recommend you review Twitters page on Guidelines for the use of the Twitter Trademark.
Need Further Help?
From brand protection online to creating a buzz for you business through various social media channels, Koozai offers a number of professional social media services to meet various budgets and requirements.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.