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It appears that America’s politicians are having a few communication issues this week. Following hot on the heels of warning teenagers about the dangers of sharing too much information on website’s such as Facebook; it is now Barack Obama who has fallen foul of a random outburst.
Mr Obama had talked to students on a number of issues, one of which centred on what it takes to be a President. In response he said:
“Well, let me give you some very practical tips. First of all, I want everybody here to be careful about what you post on Facebook, because in the YouTube age, whatever you do, it will be pulled up again later somewhere in your life.”
It’s a sentiment that’s hard to argue with, particularly with the almost daily tales of woe emanating from various corners of the globe. Undoubtedly, whether it’s on your website or through social media channels you need to be careful what you say.
Prospective employers are just like prospective clients, in so far as you don’t want to provide them with an excuse not to hire/use your services. Whatever you say and whenever it may have been said, the Internet has ensured that it will last long after the even itself.
Whilst you may not have anything to hide, one small slip can now be recorded for years to come. No doubt South Carolina Senator Joe Wilson will be more inclined to take President Obama’s advice after an unprecedented outburst in congress. During a speech on healthcare reform, the now suitably apologetic Senator Wilson shouted “You Lie!” at Mr Obama, leaving everybody present suitably stunned.
And as if to provide a very nice circularity to the story, it has now become the top trending topic on Twitter; one of the site’s Barrack Obama was warning teenagers not to share too much on. In turn this has cemented it as a global story and has no doubt condemned the overzealous senator to mocking ‘…and finally’ news stories throughout the world.
Perhaps the President needs to give some ‘very practical tips’ on communication to congress in future.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.