How is AI Transforming Hospitality Marketing?

Is Your Hospitality Brand Ready?

When it comes to digital marketing for the hospitality, leisure, travel and tourism (HLTT) sector, it has completely transformed. If your brand is still using the same strategies from 2020, you’ll be getting left behind faster than last season’s travel trends.

Here’s the reality: 76% of leisure travellers use search engines when beginning their travel planning. That dream holiday? It begins with a search query, possibly a conversation with Google or ChatGPT, not a brochure. And if you’re not showing up in those critical digital moments, your competitors absolutely will be.

The New Rules of Travel Marketing

Remember when having a nice website and occasional social posts was enough? Those days are long gone.

Today’s travellers expect personalised experiences at every touchpoint. They’re skipping through generic content faster than they’d dash past a tourist trap. And they’re making decisions based on digital experiences that speak directly to their needs.

So what’s really working in 2025?

At Koozai, we’ve tracked the digital transformation reshaping hospitality marketing, and the data is crystal clear: brands implementing comprehensive, data-driven strategies are seeing impressive results.

Google’s research shows the average traveller visits 38 sites before booking. Are you making an impact across that complex journey? If not, it might be time to rethink your approach.

Your Customers Have Changed. Has Your Marketing?

The post-pandemic traveller is savvier, more demanding, and infinitely more digitally connected than ever before. They’re researching on multiple devices, comparing options across platforms, and making decisions based on who provides the most seamless, personalised experience.

Research from Expedia Group found that travellers typically make 43 site visits across multiple devices when planning a trip. That’s 43 chances to win or lose a customer!

What does this mean for your marketing?

It means scattergun approaches don’t cut it anymore. Your strategy needs to be:

• Data-driven: Using actual customer behaviour, not assumptions
• Integrated: Creating consistent experiences across every touchpoint
• Adaptive: Responding to real-time signals and market shifts

Three Game-Changing Strategies You Should Implement Now

1. Hyper-Personalisation That Actually Works

Forget basic name insertion in emails. We’re talking about content that adapts to where your customers are in their journey.

According to Epsilon research, 80% of consumers are more likely to make a purchase when brands offer personalised experiences.

Want similar results? Start by:

• Unifying your customer data across touchpoints
• Creating content tailored to specific traveller personas
• Building automated journeys that respond to real-time behaviour

2. AI-Powered Revenue Management

Are you still setting prices based on last year’s spreadsheets? There’s a better way.

A study by Boston University and Harvard Business School found that hotels using AI-powered pricing algorithms increased revenue by up to 7.5% compared to traditional pricing methods.

Your action steps:

• Implement dynamic pricing based on real-time demand signals
• Use predictive analytics to optimise marketing spend during peak conversion windows
• Automate inventory allocation across distribution channels

3. Voice Search Optimisation

Here’s a wake-up call: Research from PwC found that 65% of 25-49 year-olds speak to their voice-enabled devices at least once per day.

Is your content ready for questions like “Hey Google, what’s the best boutique hotel in the Cotswolds with spa facilities?” If not, you’re missing a massive opportunity.

Start by:

• Restructuring content around natural language questions
• Creating FAQ sections that address common voice queries
• Optimising for featured snippets and position zero

The Sustainability Imperative: It’s Not Optional Anymore

Still treating sustainability as a marketing checkbox? That approach is as outdated as single-use plastic toiletries.

Booking.com’s Sustainable Travel Report found that 78% of global travellers intend to stay in a genuinely sustainable property at least once in the coming year, and 71% want travel companies to offer sustainable options.

The key word here is “genuinely”, today’s travellers can spot greenwashing from a mile away. They want real commitments backed by action.

Ready to Transform Your Travel Marketing?

The hospitality sector is facing unprecedented challenges and opportunities. The question isn’t whether digital transformation will impact your business, it’s whether you’ll be leading the change or scrambling to catch up.

At Koozai, we’ve been helping travel and hospitality brands navigate this digital landscape for over a decade. Our approach combines deep industry knowledge with cutting-edge strategies that deliver measurable results.

What makes us different?

We don’t do generic digital marketing. We specialise in tailored solutions for hospitality, leisure, travel, and tourism brands who want to cut through the noise and connect with their ideal guests.

Our data-driven strategies aren’t just about impressions and clicks, they’re about driving bookings, building loyalty, and growing your revenue in an increasingly competitive market.

Is your digital marketing delivering the results you need? If not, perhaps it’s time for a different approach.

Koozai is a top UK digital marketing agency specialising in data-driven strategies for the hospitality, leisure, travel, and tourism sectors. Want to learn how we can transform your digital performance? Get in touch today.