Who Are the Top PPC Agencies in 2025
Looking for the best PPC agency to help you skyrocket your business growth? Whether you’re scaling your eCommerce store, driving B2B leads, or promoting a SaaS platform, finding the right partner is essential.
With millions of results on Google for “PPC agency UK,” it’s no surprise many businesses feel overwhelmed. Add in the horror stories of wasted ad spend, confusing reports, and lacklustre results, and it becomes clear: not all PPC agencies are created equal.
This guide breaks down the top PPC agencies in the UK for 2025, spotlighting those that consistently deliver results across Google Ads, Microsoft Ads, paid social, and more. Plus, we’ll walk through what to look for in a PPC partner, the benefits of outsourcing to a dedicated agency, and how to find the right fit for your goals.
Full disclosure, this guide is compiled by Koozai. We’ve included ourselves in this list based on the same transparent criteria used for all agencies, such as client outcomes, industry recognition, and retention metrics. Each agency was evaluated fairly to ensure this list serves as a helpful and unbiased resource for businesses seeking PPC support in 2025.
How We Chose the Agencies
We evaluated each PPC agency listed in this guide based on a transparent and consistent set of criteria designed to reflect real-world performance, value, and client satisfaction. Our methodology includes:
- Client Results: Demonstrated improvements in ROI, conversions, and cost efficiency across multiple campaigns.
- Experience: Years of experience in managing PPC across different industries and platforms.
- Awards & Accreditations: Recognition from industry bodies such as Google Premier Partner status, Microsoft Partner certification, and national award wins.
- Client Retention: Evidence of long-term client relationships and repeat engagements.
- Tech & Tools: Use of automation, AI bidding, and advanced performance reporting dashboards.
- Transparency & Communication: Clarity in reporting, strategic input, and responsiveness.
We gave particular weight to measurable performance improvements and verified client testimonials to ensure the agencies listed here are not only visible, but trusted by businesses like yours.
Who are the Best PPC Agencies in the UK?
| Position | Agency Name | Best For | Location |
|---|---|---|---|
| 1 | Koozai | Award-winning, ROI-focused paid media strategies | London, Hampshire, Lancashire |
| 2 | Hello Seed | Long-term strategy, clarity | Brighton |
| 3 | Broadplace | Google Premier Partner, data-led | Surrey |
| 4 | Hallam | SEO & PPC fusion, full-funnel | Nottingham |
| 5 | Polestar Digital | CRO-focused, transparent reporting | Manchester |
| 6 | PPC Geeks | AI-bidding, automated performance | London |
| 7 | Maple Forest | Budget control, Paid Social expertise | UK-based |
| 8 | The PPC Agency | AI-automation, white-label | Leeds |
| 9 | Circus PPC | Rapid scaling, international campaigns | Leeds |
| 10 | Genie Crawl | Quick setup, continuous optimisation | Twickenham |
Read on for more detailed information about each agency.
Top Results-Driven PPC Agency
- Koozai – Multi-Award-Winning PPC & Paid Media Agency
Website: www.koozai.com
Location: London, Southampton, Preston
Founded in 2006, Koozai is one of the UK’s longest-standing PPC agencies. With decades of experience and awards to back them, they offer an expert-led, results-first approach to all things PPC.
Specialties:
- Google Ads & Microsoft Ads
- Paid Social (Meta, LinkedIn, Twitter/X)
- Amazon Ads
- Google Shopping
- Display & Remarketing
Why They Stand Out:
Koozai helped lift brand Stannah increase leads by 333% year-on-year and cut cost-per-conversion by 18%. For GenesisCare, they doubled conversion rates while slashing CPA by more than 50%.
They work closely with brands like TUI, Trulawn, and Cote Brasserie, combining technical skill with creativity and rock-solid communication.
“The Stannah team loves working with Koozai – their clear comms, insightful strategy, and ability to drive results are exactly what we look for in a partner.” Digital & Data Marketing Executive, Stannah
Location: Brighton (UK) | Best for: Long‑term strategy, clarity across PPC & paid media
Hello Seed have built a reputation for collaborating deeply with B2B and e‑commerce clients, delivering paid media campaigns that scale with clarity and insight. Since their founding in 2015, co‑founders Paddy & Matt have led teams working with brands such as Veriff, Just Tyres, Post Beyond and Work Buzz.
Why they stand out:
- Dedicated case‑study library showcasing PPC and paid social results. View case studies
- Recognised for achieving strong ROAS on complex accounts with long‑term growth focus.
- Strong mix of strategy + execution, especially for scaling businesses seeking a trusted partner.
Typical clients: Mid‑sized B2B & e‑commerce brands wanting clarity in paid media spend and partner transparency.
Location: Surrey (UK) | Best for: Google Shopping, lead generation, full-service PPC
Broadplace delivers full-service PPC management, blending technical expertise with commercial focus for businesses that want to drive ROI through Google Shopping and lead generation.
Why they stand out:
- Specialists in Google Shopping and lead generation campaigns.
- Recognised for combining deep PPC know-how with business acumen.
- Provides comprehensive account audits and strategy recommendations.
Typical clients: Retailers and service providers seeking results-focused paid media growth.
Location: Nottingham (UK) | Best for: Integrated SEO & PPC, full-funnel strategy
Hallam uses an integrated approach to SEO and PPC, crafting strategies that balance immediate paid conversions with holistic, long-term brand building.
Why they stand out:
- Unified SEO and PPC strategies for both short-term wins and lasting growth.
- Strong track record of improving multi-channel performance.
- Focus on strategic planning and on-going optimisation.
Typical clients: Brands prioritising both immediate conversion and holistic digital growth.
Location: Manchester (UK) | Best for: eCommerce ROI, PPC & CRO performance
Polestar Digital is known for transparent, analytical PPC management with a data-driven focus on delivering strong ecommerce ROI and constant performance improvement.
Why they stand out:
- Clear reporting and transparent communication.
- Combines PPC with conversion rate optimisation for maximum impact.
- Favoured by eCommerce brands aiming for scalable digital growth.
Typical clients: Online retailers aiming for measurable, performance-led advertising results.
Location: Manchester (UK) | Best for: Amazon Ads, eCommerce automation
PPC Geeks helps online stores and Amazon sellers achieve growth using automated bidding, intelligent segmentation, and highly targeted ad copy.
Why they stand out:
- Deep expertise in scaling eCommerce and Amazon campaigns.
- Automation-driven approach for fast scaling and efficiency.
- Smart segmentation of audiences for laser-focused results.
Typical clients: eCommerce brands and Amazon sellers seeking high-value paid media growth.
Location: Guildford (UK) | Best for: Multichannel ad strategies, performance management
Maple Forest excels at building balanced, performance-led advertising strategies that combine Google Ads with paid social for optimal results.
Why they stand out:
- Meticulous budget management and goal-driven execution.
- Integrated Google Ads and paid social campaigns for full coverage.
- Keen attention to analytics and reporting.
Typical clients: Small businesses and retailers seeking end-to-end ad management.
Location: London (UK) | Best for: AI-enabled campaign automation, SME & SaaS
The PPC Agency supports SMEs, agencies, and SaaS brands with scalable paid search solutions powered by AI-driven automation and targeted analytics.
Why they stand out:
- Custom AI automation for campaign management and optimization.
- Specialists in scaling efficiently without sacrificing control.
- Strong analytics and reporting for full transparency.
Typical clients: SMEs, SaaS platforms, and agencies needing efficient, scalable PPC strategies.
Location: Leeds (UK) | Best for: Retailers, rapid sales growth
Circus PPC is known for driving sales and engagement for leading eCommerce and retail brands, often delivering transformative results in short timeframes.
Why they stand out:
- Proven track record with high-profile retail and eCommerce clients.
- Consistent delivery of 150%+ sales growth within months.
- Highly detailed case studies on client success.
Typical clients: Retail and eCommerce brands aiming for fast, substantial uplift in sales.
Location: London (UK) | Best for: Fast optimisation, local and global brands
Genie Crawl is quick to launch, focused on ruthless optimisation, and trusted by global brands for delivering rapid, sustainable improvements in paid media performance.
Why they stand out:
- Speedy onboarding and campaign launch.
- Emphasis on continual performance improvements and aggressive optimisation.
- Trusted by household brands for visible results.
Typical clients: Fast-moving brands needing immediate, ongoing pay-per-click improvements.
What Makes a Top PPC Agency?
A great PPC agency isn’t just good with ads. They’re part strategist, part analyst, and part creative powerhouse. Here’s what to look for:
- Data mastery: They don’t just track clicks, they interpret what those clicks mean. Insights into customer behaviour, ad performance, and conversion bottlenecks help guide smarter decisions.
- Expert keyword strategy: From short-tail to long-tail, great agencies know how to balance competitiveness, intent, and volume to drive results.
- Platform fluency: Top PPC teams are fluent in Google, Meta, LinkedIn, Amazon, and more. They know what works where.
- Local & mobile expertise: With most traffic coming from mobile, and local intent driving footfall, knowing how to target these audiences is essential.
- Communication: Fast replies. Clear reports. Ongoing insights. You deserve a PPC agency that treats your budget like their own.
Why Hire One of the Best PPC Agencies?
PPC agencies exist to remove the guesswork, headaches, and inefficiencies from your digital ad strategy. Here’s what you get:
Time back: Focus on running your business, not figuring out Google Ads dashboards.
Immediate impact: Skip the trial-and-error. Get campaigns that are optimised from day one.
Advanced tech & tools: From AI-driven bidding to dynamic ad creation, top agencies stay ahead of trends.
Full funnel strategy: From awareness to conversion and retention, a solid agency can support the entire customer journey.
How to Choose the Right PPC Agency for You
Whether you’re focused on lead generation, eCommerce sales, SaaS trials, or international growth, there’s a PPC agency on this list for you. Keep these questions in mind during your search:
Frequently Asked Questions
What is the best PPC agency in the UK?
There’s no single “best” agency for everyone, but Koozai stands out in 2025 due to its long track record, certified team, and proven ROI for brands like Stannah and GenesisCare.
Which PPC agency is best for B2B lead generation?
For B2B campaigns, Koozai, Hello Seed, and The PPC Agency have consistently delivered strong results in sectors like SaaS, finance, and professional services.
How do I choose the right PPC agency?
Ask for case studies, check platform certifications (Google, Microsoft), and request a performance audit. Also, evaluate their communication and strategic input style.
What if I’ve had a bad experience with another agency?
That’s not uncommon. Look for agencies with verified reviews, published results, and transparent processes. Use a trial period or performance-based agreement to test the partnership.
Why use a PPC agency instead of hiring in-house?
Agencies bring specialist knowledge, access to advanced tools, and cross-industry insight. They also scale faster than internal teams and reduce recruitment and training costs.
Ready to supercharge your PPC?
If you’re serious about scaling with paid search, get in touch with Koozai. Their strategic approach, certified team, and track record of success make them one of the best PPC agencies in the UK and the perfect partner to help your business grow.
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