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At the end of the day, we all feel at times that we are battling through an endless minefield of overused jargon and phrases that could do with stripping back and simplifying. In the Digital Marketing industry, we encounter unnecessary phrases used time and time again that, quite frankly, make us cringe.
Now, you can’t judge a book by its cover, and at times, certain ‘buzz words’ could be effective in explaining certain practises or techniques. However the majority of the time they are pretty pointless and serve no purpose other than overcomplicating what we do.
There’s no time like the present, so we’ve compiled our shortlist of the top five phrases which are all deserving of being crowned the most cringe-worthy industry cliché.
This old chestnut is banded around too often in Digital Marketing. Whilst it emphasises the very real and much-needed importance of relevant and compelling content to drive forward a campaign, it doesn’t always need to be phrased like this.
Content is imperative, but surely there must be a catchier way to emphasise this? The term is often overused in Digital Marketing, and sadly it comes across as though Content is the digital solution to end all solutions; but that’s dependent on your brand, your audience and ultimately your Digital Marketing aims and goals.
This is a phrase that winds many a Digital Marketer up, but does this term get your blood boiling?
This overused cliché simply won’t cut it unless there is clear and undisputed evidence to back up your theory and suggestions. Relying on an SEO guru to emphasise your argument just won’t work unless you can clearly justify your actions with clear-cut evidence and analysis.
Does the “Matt Cutts once said” phrase irritate you enough for it to win your vote?
We often come across plenty of “this is dead’ and “that is dead” within our industry on a daily basis. To the experienced, these posts are nothing more than link bait or click bait. Whilst it may work to get your content or point talked about, it’s also the bugbear of many industry-folk.
It’s a pretty useless phrase that doesn’t actually add much to the topic, but is it your bugbear?
Yes, it is imperative that content is not only relevant and written with a user in constant consideration, but, in all seriousness, who else would Content Marketers be writing for?
Useful, relevant and compelling content is a key element to facilitate the overall SEO campaign, but this cliché is one that could do with disappearing for good.
We come across this delightful phrase on a regular basis, and it’s one that really grinds our gears!
In the Digital Marketing industry, this buzzword is used to describe quick wins that can be achieved in a short timeframe and are easy to ‘pick’.
The question here is, whatever happened to easily achievable goals as oppose to fruit metaphors?!
So, there you have it, a list of arguably the most irritating phrases that have unfortunately slipped through the cracks and become commonplace within our industry.
It’s time to sit back and have a think about which industry cliché really gets on your wick.
If you’re really not a fan of a buzzword, don’t forget to cast your vote in our below poll to and see which unnecessary cliché will be victorious.
If you’d like to discuss this blog post further, or perhaps you have your own list of clichés you’d like to discuss, feel free to leave a comment or tweet me @Koozai_Jenny. We’d love to hear from you.
Click here to cast your vote!
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.