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Which Business Book Should You Read Next? (Interactive Infographic)
In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone.
Using the Infographic is simple. Just start at the top and follow the arrows until you find the right book for you. It’s interactive too and you can click any of the books to be taken to a page that tells you more about them (without any pesky affiliate links). If viewing outside the UK you can also change the .co.uk part of the link to view them on your country specific Amazon site.
If we’ve missed any books that are awesome, or you want to talk about the books we’ve included then please leave a comment below. We’ll be discussing in the comments why we love these books so we’d love to hear your reasons too.
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About the author
Mike Essex
Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...
It’s hard to pick just one of these books as my favourite but one of the books I really pushed to get included in this list was “How To Talk To Anyone”. Before I read that book I had no idea how to network or what to do at networking events. Since then I’ve made some friends for life at conferences and it really cut through a lot of the shyness I had. I even flick through it now and find new ideas each time I read it.
Hey Mike,
After your recommendation I bought this book today “How to Talk to Anyone” & enjoying it.
Thanks.
Great infographic.
Any of those books above written by UK authors?
Pritesh
Ones that I know of are Heather Townsend, Ben Norman, Guy Clapperton, Charles Arthur but there are probably more.
Thanks
I only ask because sometimes its nice to read a marketing book written for a UK audience containing relevant UK stats/examples/data/research/trends.
Great list, have read more than a few of these.
You recommend three books about brand strategy, is there one especially that you think is a must-read?
Hi Barry, I’ve read the Brand Gap and really liked it (plus it’s about an hour and a half to read) and Sam likes the Brand Handbook so they’re both good choices.
Great post! Always looking for books to expand my horizons. Off to Amazon I go…
I love you guys for doing this. Wooooah my reading list just went up by about 10 other new books.
Thank you so much for putting this together. I have read a number from this list, Steven Pressfield’s Do the Work – is a personal favourite of mine.
yuhuu, thanks for this! always looking for great books to read (this is the only type of book I have no problem to read) .
I’m collecting a huge list in an evernote note, and I will add this link for sure.
Thanks Mike!
Thanks so much for including my “PPC SEM: An Hour a Day” book – it’s humbling to be included in such great company!
Have you read all of these books?
Yeah between the Koozai team we’ve read them all.
Excellent list! I’m about to see how many used books Amazon will ship to Australia at once.
Thanks for the list – pinned, shared and such.
Mike, I just loved you interactive infographic! It is fantastic and fun! People are always looking for new books to read,and you had an excellent idea that works as a list as well. I shared it in my blog, and it was a success, but sadly when people click on any of the books they are taken to koozai.com main page. Is there a way to fix that? Thanks a lot for your attention!
Loved this list and I already have “the New Rules of PR and Marketing” and “Influence: The Psychology of Persuasion “.
My favourite book is not included though
“Ultimate Guide to Google AdWords 3/E: How to Access 100 Million People in 10 Minutes (Entrepreneur Magazine’s Ultimate Guides)” by Perry MarshalAwesome info-graph, and it’s difficult to select which book we recommend to read
Word Of Mouth Marketing-Andy Sernovitz
Thanks for including so many fantastic Wiley books.
Would love to see what this infographic would recommend today, with so many new books since then.
What do you think?
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