AI Marketing Agency
The AI marketing agency helping brands work smarter
Make your brand visible in AI search (and everywhere people look for answers
AI has changed how people discover brands. Your prospects don’t just search on Google anymore. They ask questions in ChatGPT, scan Google AI Overviews, research on YouTube, and validate on social and publisher sites before they ever hit your homepage.
Koozai is an award-winning UK AI marketing agency helping in-house marketing teams build AI search visibility and entity authority that holds up across platforms, with a strategy that’s measurable, commercially focused, and refreshingly human.
The problem: Search behaviour has changed (and “traditional SEO” isn’t enough)
A growing amount of discovery now happens in AI-driven experiences and platform search, where users often get answers without clicking. If you’re not being referenced, cited, surfaced, or recommended, your brand becomes invisible at the exact moment people are deciding who to trust.
If you’re seeing declining clicks, fewer leads, or weaker quality inbound, you’re not alone. We’re actively tracking this shift and what it means for marketing teams.
Recommended reading
Our solution: AI Search Visibility built on entity authority
We don’t treat AI search as a gimmick. We treat it as an evolution of discovery.
To show up in AI answers, your brand needs:
- Clear entities: who you are, what you do, who you help
- Semantics and structure: content that machines can interpret confidently
- Trusted signals: evidence, expertise, external validation, and quality links/mentions
- Journey-led content: the right information at the right stage, with a next step
That’s what our AI Search Visibility approach delivers.
Want a practical overview?
Our solution: AI Search Visibility built on entity authority
We don’t treat AI search as a gimmick. We treat it as an evolution of discovery.
To show up in AI answers, your brand needs:
- Clear entities: who you are, what you do, who you help
- Semantics and structure: content that machines can interpret confidently
- Trusted signals: evidence, expertise, external validation, and quality links/mentions
- Journey-led content: the right information at the right stage, with a next step
That’s what our AI Search Visibility approach delivers.
Want a practical overview?
What we do (AI marketing services that support visibility and revenue)
1) AI Search Optimisation (AIO / AI SEO / GEO)
We help you influence how AI platforms understand and surface your brand. That includes Google’s AI Overviews and conversational tools where people ask for recommendations.
Typical work includes:
- AI search visibility audit & opportunity mapping
- Entity and topical authority building (service and industry combinations)
- Content restructuring (pillar/cluster, internal linking, conversion paths)
- SERP and AI feature optimisation (snippets, summaries, citations)
- Digital PR strategy aligned to entity growth (mentions and links)
- Technical SEO for machine readability (schema, site structure, indexation)
Useful reading:
- 6 ways to use ChatGPT and other AI tools to support your SEO
- Google launches a new AI search feature in the UK: what it means for your business
2) Digital PR for AI-era authority (links and mentions that reinforce entities)
AI systems lean on trusted sources. Google’s systems also still rely heavily on authority signals. That’s why we build diverse, relevant links and brand mentions through Digital PR, not for vanity, but to strengthen the external signals that support visibility and trust.
Typical work includes:
- Media strategy built around your key entities and topics
- Data-led campaigns designed to earn editorial links
- Reactive PR to capture relevance and mentions at speed
- Unlinked brand mention reclamation and link acquisition
- Digital PR campaigns mapped to your commercial priorities
Useful reading:
- AI-driven PR: how to control your brand narrative in 2025
- The power of reactive PR content to drive traffic and media coverage
- Build a press office
3) AI and Paid Media (smarter spend, cleaner intent signals)
Paid media is still essential, especially when organic clicks are squeezed. But it has to be strategically aligned with what you’re trying to build, not just what you’re trying to buy.
Our paid team uses AI-powered workflows to:
- reduce wasted spend
- improve targeting and creative performance
- speed up testing and optimisation cycles
- align campaigns to the same entity and journey strategy as organic
Useful reading:
4) AI-assisted content production (without losing quality, expertise, or voice)
AI can speed production, but it can also dilute credibility if quality isn’t tightly controlled. We use AI to enhance workflows, while keeping content human, expert-led, edited, and accountable.
Typical work includes:
- Content strategy and editorial planning (journey-led)
- Updating and consolidating older content into stronger assets
- Structuring content for AI consumption (summaries, FAQs, schema, internal links)
- Author-led thought leadership content with real experience
Sector expertise
We go deep where we have genuine experience and results. That’s how you build entity authority that’s believable.
If you’re in one of these sectors, we can usually move faster:
And we can show proof:
Want to see how AI changes discovery in travel specifically?
Our approach
Step 1: AI Visibility Triage (30 minutes)
A short, practical session to show:
- how AI currently represents your brand
- how you compare to competitors
- what matters next (and what doesn’t)
Step 2: Build the foundation (entity and technical trust)
- Entity map and priority topics
- Schema and structured data improvements
- Content architecture and internal linking plan
Step 3: Publish, earn, and compound
- Pillar and cluster content creation
- Digital PR campaigns for links/mentions
- Measurement and iteration against agreed KPIs
Why Koozai
We’re known for our straight-talking approach and our clients have access to experienced AI search marketing specialists who understand the pressures in-house teams face, and who know how to bring clarity and calm to even the most complex challenges.
- Established in 2006, built in search
- Senior specialists (10+ years experience)
- Long client retention (average 4+ years, with many much longer)
- Bespoke strategies designed around your business goals
If you want visibility that’s designed to hold up in the AI future and still drive revenue, we can help.
FAQ
Is AI search visibility the same thing as SEO?
It includes SEO, but it’s broader. It focuses on how your brand is understood and recommended across AI tools and platform search, not just ranking for keywords.
Do you work with in-house marketing teams?
Yes. Most of our clients have internal marketing teams. We provide senior support, strategy, delivery, or a hybrid.
How quickly will we see results?
Some improvements (technical fixes, structure, content updates) can show impact in weeks. Entity authority and PR-driven gains compound over months.
Ready To Start?
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?
We create cutting edge, award-winning digital marketing campaigns
Questions?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
