Ecommerce SEO Agency
Achieve more traffic and conversions for your online store with our multi award-winning ecommerce SEO services.
Your new ecommerce SEO agency
Koozai is a multiple award-winning Ecommerce Search Engine Optimisation (SEO) Agency. Since 2006, we have specialised in helping online stores just like yours to achieve more traffic and conversions with our ecommerce SEO services.
Whether you’re a new online business or have an established ecommerce website that needs support, investing in ecommerce SEO is often the most effective method of driving traffic, leads, transactions and revenue to your website. However, with fierce competition for the lucrative top search rankings, it’s usually only the businesses that invest in quality SEO who see the best returns.
As an experienced ecommerce SEO agency, we’ve worked with online stores of all shapes and sizes. And as a company, we also regularly invest in staff training to ensure that we remain at the top of our game. So, whatever your website sells, you can be confident that our SEO team has the expertise you need to maximise returns through organic search.
Our ecommerce SEO specialists are commercially minded and understand that reaching the right audiences for your business, and encouraging them to convert, is just as important as driving traffic. That’s why we bake your business objectives into your ecommerce SEO strategies from the start.
Trusted by 100s of brands
What can go wrong?
Faceted Navigation
Faceted navigation is one of the most common ecommerce SEO issues that impact most sites, especially on category pages where filters such as size, colour, brand, price, material or product type can generate large numbers of URL variations. While these filters are useful for shoppers, they can create a number of issues such as crawl bloat, duplicate pages, indexation issues and diluted ranking signals if search engines and AI’s are allowed to crawl and index every possible combination. We help ecommerce brands review how to handle faceted navigation and how to get the best out of each page without confusing Search Engines and AI’s.
Out of Stock Handling
It’s easy to spend all of your time thinking about how to get customers in and get your product sold, but what happens when you run out of stock? Out of stock products can either protect or harm your SEO performance depending on how they are handled. If managed poorly, they can create dead ends and empty product listing pages which not only frustrates customers but can cause search engines to lose confidence in pages that may still hold commercial value. For ecommerce brands, the key is having a sensible approach that protects visibility while still giving users a clear, helpful experience when a product is temporarily or permanently unavailable.
Structured Data
Structured data is one of those ecommerce SEO areas that is easy to overlook and leave it to a plugin to hopefully handle correctly. Structured data however can have a big impact on how well your products and pages are not only understood but how they perform. Missing, incomplete or incorrect structured data can make it harder for search engines and AI’s to interpret key details such as your products prices, reviews, availability and any features or details vital to your product. It can also affect how AI systems understand and summarise your pages especially when they are trying to identify what a product is, who it is for, and why it is relevant to its user. When structured data is handled properly, it can support better search visibility, improve eligibility for rich results and product snippets and give both search engines and AI tools clearer signals about the content and purpose of each page.
Our ecommerce SEO services
At Koozai we offer a whole range of effective ecommerce SEO services. So, whether you’re a new ecommerce website or a global online store, we have the right experts to help your ecommerce business get more traffic and leads.
Technical SEO
The hard truth is that any ecommerce website that lacks solid technical SEO foundations is likely to underperform in search engines. This means missed opportunities for traffic and leads. That’s why Koozai’s ecommerce SEO specialists routinely perform technical SEO audits and reviews for the ecommerce businesses we work with. Our team will audit and analyse your website to ensure that search engines can properly find, crawl and index your content for the best visibility. We’ll also provide actionable recommendations that can make a real difference to performance in search engines.
Product and category page optimisations
Our content and SEO specialists are experts in reviewing, editing and writing excellent copy for ecommerce product and category pages. Not only do we write well-optimised content, but our writers also have the experience needed to blend this perfectly with our clients’ tone of voice. After taking time to understand your brand messaging, we look at important SEO aspects related to your product pages that help to drive search rankings and conversions. This includes sophisticated keyword targeting, calls to action, user experience tweaks and structured data to improve how search engines crawl and index your site.
Keyword research
Our ecommerce SEO specialists are highly skilled in carrying out detailed and comprehensive keyword research for ecommerce websites, a fundamental of all great SEO. Not only will keyword research identify the size of the market for you in search engines, but it will also underpin your SEO and content strategies to give you the best chance of ranking effectively.
On-page SEO services
Our SEO team is also fantastic at providing on-site SEO services for ecommerce businesses, and they’ll start by analysing your website’s structure and the key on-page elements. All of this is to provide relevant and actionable recommendations to help improve your content for relevancy and to enhance its capability to rank for keywords in search rankings.
Ecommerce SEO consultancy
Being flexible is key, so we’ll work to your business needs. Whether that’s running your whole SEO programme or providing strategic consultancy services – we’re here to help meet your objectives in a way that suits you. Our ecommerce SEO consultancy services can include helping you to define your objectives and developing an actionable SEO strategy. Our team can help to advise which is the most effective approach, but ultimately it’s your business, so we’ll run with whatever you choose.
Link building for ecommerce platforms
With competition fierce for the most lucrative search positions, building links to your ecommerce website is often necessary to outperform the competition. Our talented PR and link-building specialists have heaps of experience in this area. We build quality links for ecommerce websites just like yours, helping your site to perform competitively in search engines. We can also help you with strategies to build links directly to any key commercial pages that are struggling to gain traction in search engines.
Conversion Rate Optimisation
At Koozai we know that it isn’t just about driving traffic to your ecommerce website. Our Conversion Rate Optimisation (CRO) service works to maximise your conversion rate from every visit to your website. Working closely with our SEO and content specialists, our team will identify the tweaks and changes that can be made to your website to better persuade users to take crucial actions – such as to engage with your website, sign up to a newsletter, download assets, and crucially to purchase or enquire about your services.
Local ecommerce SEO
Our team of experts has worked with clients of all sizes and has helped countless ecommerce companies to dominate the local search rankings. With more and more people looking to buy and collect products closer to home, our SEO team will work with you to identify and implement the best strategy to ensure your business dominates in the key areas where your customers live and work.
AI Optimisation
It’s no secret that AI has taken the search world by storm, and we at Koozai pride ourselves on being at the forefront of organic developments. Our team of experts will not only optimise your ecommerce site to perform better across search engines like Google, but also look to increase your visibility across the AI landscape. With user behaviour trends showing that users are using AI to now shop for them, this is an opportunity that we want to explore with you.
Know who you’re working with from the start
We pride ourselves on being an agency with a real personality, dealing with real people and making real relationships. This means that who you meet from day one will be the team that will work with you during and after the pitch process. No bait and switches, no handoffs to junior staff once you’ve signed the contract, just senior experts who are invested in you from day one.
Don’t just take our word for it
We let out results speak for themselves
- 170%Revenue growth for V&A
- 91%Revenue growth for Fluid branding
- 399%Revenue growth for Harvwoods
Our services are rated over 4.5/5 on Google
So what platforms do we work with?
We are a flexible ecommerce SEO agency with experience across a wide range of platforms, from large Shopify stores to WooCommerce, Adobe Commerce and custom-built CMS platforms. Every ecommerce platform has something that it is great at but each one can also create unique SEO challenges that affect how easily customers find your products and how well search engines understand your site but more importantly, how much of that organic traffic turns into revenue. Here are some of the most common platforms that we’ve worked with.
Shopify SEO
Shopify is one of the biggest ecommerce platforms in the world with millions of businesses in 175+ countries using the platform. It is a great platform for getting products online quickly and building beautiful bespoke store pages but as stores grow, SEO issues can start to creep in. A common example is duplicate product URLs, where the same product can be reached through different collection paths. On the surface, the site may look fine, but behind the scenes this can split ranking signals and make it harder for the main product page to perform as well as it should. An example of this is when a product falls under both a category and the /all-products/ page. When issues like this are cleaned up, Shopify stores can give search engines clearer signals, help the right product and collection pages rank, and make it easier for customers to land on pages that are built to convert.
WooCommerce SEO
WooCommerce gives store owners a lot of freedom, which is one of its biggest strengths, but that flexibility can also lead to messy SEO setups over time. For example, product tags, categories, attributes and archive pages can end up creating lots of thin or duplicated pages that do not add much value for users. This can mean Google spends time crawling pages that are unlikely to drive sales, while the important product and category pages do not get the attention they deserve. By improving how these areas are handled, WooCommerce stores can become clearer, easier to navigate and better placed to attract shoppers who are already searching for the products they sell.
Adobe Commerce SEO
Magento which is now known as Adobe Commerce, is often used by larger ecommerce brands because it can handle complex product ranges, categories and filters. The challenge is that this complexity can also create SEO problems if it is not managed carefully. Layered navigation is a good example: filters for size, colour, brand or price are useful for shoppers, but they can also create large numbers of low-value URLs that compete with stronger commercial pages. When this is brought under control, Magento sites can focus more authority on the pages that matter, improve visibility for important product categories, and give users a smoother route from search result to purchase.
Our ecommerce SEO case studies and testimonials
On track with search marketing success for ecommerce cycling brand
Baking organic success into Papa John's search marketing
The guys at Koozai are great. Their fresh thinking and commercial awareness means we’ve seen our year-on-year revenue from organic rise by a massive 91%. Can’t grumble at that.
Tom MercerDigital Marketing Manager
Koozai helped us achieve growth in organic visibility YoY and the team were helpful at every stage.
Terry LeeSenior Digital Marketing & SEO Assistant
Koozai came in and took control of our SEO work and the effects were immediate.
Huge increases in our organic traffic made our decision to hand over management of our PPC accounts even easier; it’s a decision we haven’t regretted since.
John MossManaging Director
FAQs
What is Ecommerce SEO?
Ecommerce SEO is, in a nutshell, Search Engine Optimisation for online stores. It involves SEO practices and techniques to generate organic traffic (e.g not Paid Ads) for an online website from search engines such as Google, Bing or Yahoo. These SEO strategies can include tactics such as keyword research, technical SEO alterations, on-page changes to content and link building. The aim of these SEO activities is to improve how well an ecommerce website and its content can rank in search engines. Those ecommerce websites that rank highly for key search queries in search engines normally receive higher volumes of relevant visitors to their website. However, Ecommerce SEO is usually about gaining more traffic from users who are looking to make direct purchases, with the end goal often being traffic, leads and sales to an online store.
Why is SEO Important for Ecommerce Websites?
SEO is important for ecommerce websites because it drives online sales. Although social media platforms are popular, most online purchases actually start with a search query being entered into a search engine such as Google, Yahoo or Bing. These are often direct searches for products or services (rather than for brand names). For an ecommerce website to benefit from this traffic and potential organic leads, it needs to take up organic ‘real estate’ high up in the organic search results for the most relevant search terms. Users then navigate from there to relevant ecommerce websites when deciding on the product(s) they want and where they want to purchase it from. For this reason, SEO is one of the most important tools for driving traffic, leads and sales to ecommerce websites.
How Can eCommerce Marketing Grow my Online Business?
Digital marketing campaigns, including PPC advertising, SEO, and other online promotions, are instrumental in achieving growth for your eCommerce business. Experimentation, learning from past campaigns, and refining strategies based on insights are crucial steps towards success in your industry.
What's the Effectiveness of SEO for eCommerce Companies?
One of the most important things when it comes to your eCommerce website is making sure that it is easy to find by your customers. The majority of people use search engines like Google or Bing to find products or services they want or need. Ranking highly in the search engine results will help them find you and reach your website. To achieve this you need effective SEO. There are a number of different factors that can affect how well you rank. Effective SEO, including keyword optimisation, will significantly help your eCommerce business's visibility and traffic.
What Type of eCommerce Website is Optimal for SEO?
Different eCommerce platforms have their strengths. WooCommerce offers flexibility and options within WordPress, Shopify is user-friendly but less flexible, while Magento provides extensive customisation but demands technical expertise. Choosing the right platform depends on your specific business needs.
How Much Does eCommerce SEO Cost?
Determining eCommerce SEO costs involves various factors such as website condition, size, objectives, and industry competition. For a tailored quote, please contact us to discuss your specific requirements.
What should be included in an ecommerce SEO audit?
An ecommerce SEO audit should review the technical setup, category pages, product pages, internal linking, indexation, crawlability, site speed, structured data, duplicate content, metadata, redirects and organic performance. It should also look at ecommerce-specific issues such as faceted navigation, product variants, out-of-stock products, discontinued products and filtered URLs. A good ecommerce SEO audit should not just list issues; it should prioritise recommendations based on commercial value, search opportunity and how likely each issue is to affect traffic, sales or revenue.
How can SEO help with seasonal ecommerce products?
SEO can help seasonal ecommerce products by making sure key product and category pages are optimised before peak demand begins. This can include updating seasonal category content, improving internal links, reviewing product availability, refreshing metadata, creating supporting guides and checking that important pages are indexable. Seasonal SEO works best when planned in advance, as search engines need time to crawl, understand and rank updated pages before customers start searching.
How is AI changing ecommerce SEO?
AI is changing ecommerce SEO by influencing how users search, compare products and discover brands. Search results are becoming less focused on single blue links and more focused on summaries, recommendations and direct answers. For ecommerce websites, this means product and category pages need to be clear, well-structured and easy for both search engines and AI systems to understand.
Can ecommerce product pages appear in AI search results?
Ecommerce product pages can be surfaced or referenced in AI-led search experiences when the page provides clear, useful and trustworthy product information. This can include unique descriptions, product specifications, pricing, availability, reviews, FAQs and structured data. The easier a product page is to understand, the more useful it becomes for both traditional search and AI-driven discovery.
How can ecommerce brands optimise for both SEO and AI search?
At Koozai, we treat SEO and AI optimisation closely because many of the best practices overlap. Ecommerce websites need clear site structure, indexable pages, helpful product and category content, strong internal linking, schema markup and FAQs that answer real customer questions. These elements help traditional search engines, but they also make it easier for AI systems to understand, summarise and reference your products. Our approach is to optimise ecommerce websites so they are not only visible in standard blue link search results, but also better placed to appear across AI Overviews, AI tool answers and featured snippets in order to capture potential customers at all possibilities.
Why is SEO more important than ever for Ecommerce Sites?
Search results are much more competitive than they ever have been and Ecommerce websites are no longer only competing for traditional blue link rankings; they are also competing with AI summaries, featured snippets, shopping results, image packs, videos, review content, comparison sites, marketplaces and answers from AI tools. This means fewer users may click through to a website if an AI summary or product snippet already grabs the users attention before they even reach the first organic result. At Koozai, we’ve kept a very close eye on how the results page has evolved over the years and how we can use that to help ecommerce websites adapt to this changing search landscape by improving technical SEO, content quality, structured data and AI visibility, so brands have a stronger chance of being found wherever customers are searching.
Ready To Start?
Our awesome team are here ready to strap a rocket to your digital marketing campaigns, so what are you waiting for?
We create cutting edge, award-winning digital marketing campaigns
Questions?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
