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Mike explains how different ad types, targeting options and advert imagery can help you save money and get better results from Facebook ads. (Transcript)
Get Seen On the World’s Largest Social Network
When it comes to advertising online, what’s the most important thing for your business? How much visibility do you achieve? How profitable is it? To achieve the success you want, you need to make sure you are targeting the right people on the right platform.
With over 700 million users, Facebook is the right platform for many businesses. It’s popular, it’s mainstream, it’s where your customers go to socialise online; so why not be part of their social experience? Trust us, it works.
Consider traditional forms of advertising for a second; like television, radio and print. Well, companies using these platforms can only advertise to blanket audiences; there’s no way of specifying who sees your adverts. However, the Internet has broken down many of these barriers.
For instance, with Facebook management, your adverts won’t be shown willy-nilly. You can choose who sees them by age, gender, location, relationship status, and a whole host of other demographics. This makes Facebook one of the most highly targeted marketing channels.
The more targeted, the better the chance of success. Facebook advertising is direct and purposeful, but most of all, it’s applicable to your audience. It’s as to the point as an arrow shot by Robin Hood himself!
Whether you have existing campaigns set up, or are looking for an agency to help you get started with Facebook advertising, your advertising campaigns are in safe hands with Koozai.
Many businesses simply don’t have the time or resources to manage their advertising campaigns, let alone make them successful. Well that’s where we can help.
Our team of professional Social Media and PPC experts know exactly how to get the most out of any campaign, whatever your budget or requirements. We have the knowledge and the expertise to create, manage and optimise innovative campaigns exclusive to Facebook, allowing us to target the right people to promote your business.
Above anything else though, at Koozai we take a personal interest in seeing you succeed. It’s what we pride ourselves on, and it’s why we’re different. Get more from Facebook advertising, choose Koozai.
When it comes to PPC, your first port of call is Google, and in the UK, over 90% of searches are performed on their search engine. Their Google AdWords advertising platform allows you to target your company to those looking for your products and services, provided you account is managed effectively.
Just because Google are the biggest player, it doesn’t mean that other search engines should be ignored. With Microsoft adCenter you can target users on Yahoo and Bing, for a huge source of potential revenue. You can also get the jump on your competitors, and we can help you to tap into a whole new audience.
Get your adverts seen on relevant websites. This means we can highlight your business on other websites that your audience will be visiting. Display advertising is a great way of building on your existing search engine advertising.