With billions of resources to filter through in search engines, search operators are often the most efficient way of finding exactly what you’re looking for in a fraction of the time. Although search operators are no big secret, not many people make the most of them, especially for the benefit of SEO. Whilst we have […]
Whether you want to call it technical, interactive, visual or big content – the idea of creating something more than just static text appeals to both Content Marketers and brands alike, for a number of reasons. From social shares and engagement to acquire links and potential sales – there’s a greater chance of success if […]
Where to begin? We have all been there! Whether you are a business owner who wants to take the plunge into the world of PPC, or even a marketer who is interested in furthering your knowledge, the following tips will point you in the right direction and help you to focus your attention on the […]
Early in February 2015, a great big slab of news landed in everyone’s news feeds – Twitter and Google had struck a deal to show tweets in SERPs. Déjà vu? Maybe it’s 2009 again… But how can this help the parties involved, why are they going for it? And what does this mean for your SEO?
I recently experienced a surprise encounter that saw me educating a 50-something-year-old sporting acquaintance about what I do for a living. After five minutes into the discussion, it dawned on me, the misconception that everyone out there knows the ins and outs of Content Marketing simply isn’t true. I soon came to the very real […]
February 21st 2015 marks the date that Koozai will be celebrating nine triumphant years in the Digital Marketing industry. However, as that day falls on a Saturday this year, we’ve decided to celebrate today instead, and have treated the team to some tasty donuts from Krispy Kreme.
In the last decade, comics have gone from a niche market to a global phenomenon. Two companies have been major players in driving this popularity, Marvel and DC. Home to the likes of Spider-Man and Batman, respectively; these giants of industry have used numerous Content Marketing techniques to push comics, and the culture surrounding comics, […]
Site speed. Forever on the ‘To Do’ list, rarely prioritised, especially by the over 30s. I am one so I can say that. It doesn’t matter how many times I bemoan site owners for not treating it as a priority, the sheer finickity nature of improving site speed means they often avoid addressing it for vast […]
Whether you’re working in-house or agency side, putting together a cohesive team is paramount to the success of any online campaign. If you stop and think about all the different marketing disciplines and channels, your campaign may transcend across two, three or ten different teams, depending on goals and budget. With this in mind, are […]
For some SMEs and local businesses, the idea of optimising a website to rank higher in Google’s SERPs might sound like witchcraft or something really dodgy – probably not helped by countless phone calls from salesmen offering the world and delivering anything but. They might also have heard of bad encounters from colleagues, friends, even […]
It’s unlikely that you haven’t heard about the upcoming release of 50 Shades of Grey, the film adaptation of the hugely successful pop-erotica book of the same name. It’s much more likely that you haven’t heard of 50 Shades Of Google. That’s because I made it up. In this post I have looked at a […]
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest.