Regardless of whether you’re working in-house or agency side, if you operate in a specific industry, it’s essential to know what’s going on throughout the year. Knowing the upcoming events, trade shows and conferences will help when planning your own sales and marketing efforts – whether that’s above the line or below the line. As such, […]
Whenever I discuss Augmented Reality (AR) to colleagues, bosses, or clients, I get the same facial expression – the raised eyebrow of confusion. It’s to be expected. I understand their concerns. QR codes can be used as a way to directly connect customers with online content, and these may be deemed to be appropriate for […]
Another year has passed, and it’s been another epic one for Content Marketing! From campaigns to tools and updates, there’s been a lot to savour. So, to pay homage to the things we’ve loved in 2014, here’s a roundup of the best bits from Content Marketing. Enjoy.
With thousands of brands fighting for attention both on and offline, it’s now more important than ever to create the right impression when reaching out to the media. This is more apparent when you consider the volume of content on the Internet and the number of sites online in addition to print publications. Creating the […]
If your business wants to generate more leads and conversions, PPC landing pages can really help to achieve this goal and maximise your online campaigns. In most cases, if you’re already using this form of marketing, but struggling to see a return on investment, it’s often the landing pages themselves that cause issues, as opposed […]
PR has fast become a crucial element of any content marketing strategy. The days of ‘link-building’ have evolved, and now content marketers need to work hard to earn great links to gain exposure and brand awareness. That’s why it is crucial to have a robust outreach strategy.
Today I had the opportunity to speak at the Content Marketing Show in Brighton. The event has grown into one of the biggest free Content Marketing conferences, and as such it was huge privilege to share my knowledge on organising yourself, your teams and your campaigns to better improve the chances of Content Marketing success.
Charities have for a long time used Content Marketing in various ways to bring attention to their message. By sharing stories, the meaning of your cause is brought to the forefront in a way that provokes the required interest and emotional attachment that leads to support for your organisation.
With All Hallows Eve just around the corner, it’s time to take a look at the campaigns that send shivers down our spines. I’ve scoured the web to find the creepiest, most shocking Digital Marketing campaigns, and presented them below. Read on if you dare!
Koozai’s Content Marketing Manager, James Perrin, will be speaking at next month’s Content Marketing Show. The event will take place on 5th November 2014 at the Brighton Dome. It’s the first time the event will be hosted outside the capital thanks to soaring interest in this increasingly popular discipline.
In case you didn’t already know, Ecommerce and Content Marketing are a match made in heaven. Seriously – both sectors consistently employ new trends and technologies, and both have seen considerable growth over the last couple of years.
When you are working on your content marketing campaigns, it’s up to you to decide if you are going to focus on short term, long term, or a mixture of both of these individual goals. Your own strategy, when encompassing these goals, will be more succinct and will enable you to visualise where you are […]