Whether you want to call it technical, interactive, visual or big content – the idea of creating something more than just static text appeals to both Content Marketers and brands alike, for a number of reasons. From social shares and engagement to acquire links and potential sales – there’s a greater chance of success if […]
I recently experienced a surprise encounter that saw me educating a 50-something-year-old sporting acquaintance about what I do for a living. After five minutes into the discussion, it dawned on me, the misconception that everyone out there knows the ins and outs of Content Marketing simply isn’t true. I soon came to the very real […]
In the last decade, comics have gone from a niche market to a global phenomenon. Two companies have been major players in driving this popularity, Marvel and DC. Home to the likes of Spider-Man and Batman, respectively; these giants of industry have used numerous Content Marketing techniques to push comics, and the culture surrounding comics, […]
Whether you’re working in-house or agency side, putting together a cohesive team is paramount to the success of any online campaign. If you stop and think about all the different marketing disciplines and channels, your campaign may transcend across two, three or ten different teams, depending on goals and budget. With this in mind, are […]
Regardless of whether you’re working in-house or agency side, if you operate in a specific industry, it’s essential to know what’s going on throughout the year. Knowing the upcoming events, trade shows and conferences will help when planning your own sales and marketing efforts – whether that’s above the line or below the line. As such, […]
Whenever I discuss Augmented Reality (AR) to colleagues, bosses, or clients, I get the same facial expression – the raised eyebrow of confusion. It’s to be expected. I understand their concerns. QR codes can be used as a way to directly connect customers with online content, and these may be deemed to be appropriate for […]
Another year has passed, and it’s been another epic one for Content Marketing! From campaigns to tools and updates, there’s been a lot to savour. So, to pay homage to the things we’ve loved in 2014, here’s a roundup of the best bits from Content Marketing. Enjoy.
With thousands of brands fighting for attention both on and offline, it’s now more important than ever to create the right impression when reaching out to the media. This is more apparent when you consider the volume of content on the Internet and the number of sites online in addition to print publications. Creating the […]
If your business wants to generate more leads and conversions, PPC landing pages can really help to achieve this goal and maximise your online campaigns. In most cases, if you’re already using this form of marketing, but struggling to see a return on investment, it’s often the landing pages themselves that cause issues, as opposed […]
PR has fast become a crucial element of any content marketing strategy. The days of ‘link-building’ have evolved, and now content marketers need to work hard to earn great links to gain exposure and brand awareness. That’s why it is crucial to have a robust outreach strategy.
Today I had the opportunity to speak at the Content Marketing Show in Brighton. The event has grown into one of the biggest free Content Marketing conferences, and as such it was huge privilege to share my knowledge on organising yourself, your teams and your campaigns to better improve the chances of Content Marketing success.
Charities have for a long time used Content Marketing in various ways to bring attention to their message. By sharing stories, the meaning of your cause is brought to the forefront in a way that provokes the required interest and emotional attachment that leads to support for your organisation.