Link building today means something very different to a few years back. There was a time when buying hundreds or thousands of links from spammy link directories would deliver results in the form of search engine rankings. Not any more. Link building in the modern world of SEO is much more quality over quantity, and […]
Do you know the different types of penalties associated with onsite content? With so many potential issues arising from content, it’s worth looking at each type of penalty, be it algorithmic or manual. This post is designed to give you a better understand of how each type of content issue could affect your site’s rankings.
April 21st 2015 saw a landmark moment for mobile users of the search giant, Google. On this day, a significant update to their algorithm was designed to boost mobile friendly pages in Google’s mobile search results. But what were the effects to businesses around the world?
‘Crawl Budget’; you’ve probably heard the phrase many times, but what is it and what does it mean? The Internet is an ever expanding resource for information and as much as Google would love to be able to crawl every piece of content that exists on it, this is somewhat impossible. As such, domains are […]
Before I started out in Digital Marketing, I naively assumed that everyone was a web developer and would naturally have super-flashy, well-optimised super-sites boasting all the latest technologies, so I set about trying to imitate them. Whilst I’ve pretty much got nowhere near that standard, I’ve learned a few things along the way.
For students or recent graduates looking to get into Digital Marketing, there are a number of ways to stand a better chance of being recruited, and excelling once you’ve landed yourself your dream digital role. Sharing tips from my own experiences, here’s how…
A couple of months back, when questioned on whether link building was “any good” during a Google+ live chat, Google’s John Mueller appeared to suggest that he would in fact, avoid it completely. Naturally, this lead to an influx of ‘John Mueller says…’ posts suggesting that link building was falling victim to that very irritating […]
I’ve picked some top tools for technical SEO, on-page SEO and backlink checks. Best of all, they’re all totally free! If you’ve got a favourite tool that hasn’t been mentioned, feel free to comment at the end of this post.
Today, I had the pleasure of speaking at On The Edge’s “Marketing Within The Leisure Sector” event in London. I discussed the importance of Local SEO and what Google Pigeon means for businesses. In this post I have provided the slides from my talk as well as an overview of the talk and key takeaways.
Get in, pour coffee, log on, Tweet something glib then fire up Screaming Frog: that seems to be my routine of late. The reason Screaming Frog features is because it’s just sooooo useful. Now, no one tool can lay claim to being able to tick all the boxes for carrying out any SEO work so […]
When it comes to website optimisation, it can sometimes feel that there is something of a love triangle between the SEO, client and web developer. It can be frustrating to see something from the opposite point-of-view, and some web developers feel as if SEOs are creating unnecessary work for them. However, for the success of […]
Google continuously looks for ways to improve the quality of its search results, aiming to ensure the most useful and relevant resources are always presented to its users. Many algorithmic updates have been made in the past, helping to filter out spammy/unhelpful resources from its search engine results pages. On March 16th, Google announced that […]