‘Crawl Budget’; you’ve probably heard the phrase many times, but what is it and what does it mean? The Internet is an ever expanding resource for information and as much as Google would love to be able to crawl every piece of content that exists on it, this is somewhat impossible. As such, domains are […]
Before I started out in Digital Marketing, I naively assumed that everyone was a web developer and would naturally have super-flashy, well-optimised super-sites boasting all the latest technologies, so I set about trying to imitate them. Whilst I’ve pretty much got nowhere near that standard, I’ve learned a few things along the way.
For students or recent graduates looking to get into Digital Marketing, there are a number of ways to stand a better chance of being recruited, and excelling once you’ve landed yourself your dream digital role. Sharing tips from my own experiences, here’s how…
A couple of months back, when questioned on whether link building was “any good” during a Google+ live chat, Google’s John Mueller appeared to suggest that he would in fact, avoid it completely. Naturally, this lead to an influx of ‘John Mueller says…’ posts suggesting that link building was falling victim to that very irritating […]
I’ve picked some top tools for technical SEO, on-page SEO and backlink checks. Best of all, they’re all totally free! If you’ve got a favourite tool that hasn’t been mentioned, feel free to comment at the end of this post.
Today, I had the pleasure of speaking at On The Edge’s “Marketing Within The Leisure Sector” event in London. I discussed the importance of Local SEO and what Google Pigeon means for businesses. In this post I have provided the slides from my talk as well as an overview of the talk and key takeaways.
Get in, pour coffee, log on, Tweet something glib then fire up Screaming Frog: that seems to be my routine of late. The reason Screaming Frog features is because it’s just sooooo useful. Now, no one tool can lay claim to being able to tick all the boxes for carrying out any SEO work so […]
When it comes to website optimisation, it can sometimes feel that there is something of a love triangle between the SEO, client and web developer. It can be frustrating to see something from the opposite point-of-view, and some web developers feel as if SEOs are creating unnecessary work for them. However, for the success of […]
Google continuously looks for ways to improve the quality of its search results, aiming to ensure the most useful and relevant resources are always presented to its users. Many algorithmic updates have been made in the past, helping to filter out spammy/unhelpful resources from its search engine results pages. On March 16th, Google announced that […]
Google’s Pigeon update dropped its proverbial payload on the UK at the very end of 2014. There were big changes, like local packs being reduced from seven to just three, local directory listings dominating the first page, and the huge day to day, location to location variations in rankings. So now that the guano has settled, […]
Are you a secret Koozai boffin, or just fancy getting to know us all better? Then take our quick quiz and find out how well you really know the Koozai team. We’ve had all of the team made into WeeMees to personalise the office, and to mark the occasion we’ve created a fun quiz to […]
Looking to get into Digital? Perhaps you’re just curious to see where your skills best fit? Whatever the case, take the Koozai Quiz into finding your perfect Digital role . From SEO and Content to PPC and Social – plus all the roles in between, answer these ten simple questions and find out your ideal […]