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by Lenka Istvanova on 20th September 2013
Following on from my previous post which showed 18 Social Media tricks that can help you boost your SEO potential, today I’m going to have a closer look at Pinterest and how to make it work for your business, whether it’s big or small.
With 70+ million users, Pinterest is definitely one of the fastest growing networks which isn’t going to disappear anytime soon and to be honest, Pinterest is one of my favourite social networks out there (a list on which Facebook is not at the top). Not only is it one of the top referral traffic sources for many small as well as big businesses but Pinterest users have better purchasing power than Facebook users (source).
If you’re still not convinced have a look at the numbers as they never lie:
The latest study by Gigya, a social login provider, showed that Pinterest shares account for 41% of Ecommerce traffic which is 4% more than Facebook.
When it comes to social sales, Facebook has a higher conversion rates than Pinterest or Twitter. However, the average order value is highest among Pinterest users. Business Insider got it right by saying that “Pinterest users are rich, female and like to spend”.
According to ComScore data Pinterest broke this record by hitting 10 million monthly unique visits in 9 months.
Reddit’s latest numbers showed that out of over 73 million Reddit users only 2million were logged in. According to a recent study by Semiocast over 20 million Pinterest users are active, meaning that in June 2013 they pinned, repined or like a pin.
This study shows that the average tweet lasts for minutes but a pin lasts and is click worthy for more than a month.
All links from Pinterest used to be ‘nofollowed’ meaning you would not get any SEO power from them, however a recent test from Takeshi at KeshKesh, where he used Open Site Explorer, showed that these links have started to appear as do-follow links. As soon as I saw this post I went to check it too and I’ve checked the incoming Pinterest links on a couple of my clients as well as on my personal website.
Looking into Open Site Explorer as well as at the page code itself I couldn’t find any ‘nofollow’ tags. Hurray!
A Screenshot taken from my personal shows no signs of ‘nofollow’ tag:
Well, that’s another good reason why your business should start pinning. Even if these links become ‘nofollow’ again the referral traffic can still help your brand get noticed. From my experience, Pinterest can be a very good source of traffic especially you update your profile on a regular basis.
When it comes to creating a profile on any Social Media site, you should leave yourself some quality time to set it up. Getting the settings right is crucial for your Social Media success.
Forget about leaving any fields empty and make sure you fill out all the information they ask you for including;
Unlike to Facebook, Twitter or Instagram where there is enough just to list your website’s URL, with Pinterest you need to verify the ownership.
Learn from other mistakes here; EveryDay Health has over 3.8 million followers on their Pinterest account but they made a big mistake by not listing and verifying their website;
There is no link which means a lot potential website visitors being missed (Big Fail!). There are two ways you can do this; either by uploading an HTML file or a META tag.
If you want to go with the first option you need to have FTP access to your site in order to upload the HTML File to the root of your domain.
The second option is easier especially if you use WordPress as your CMS. You can either do it manually by copying and pasting the piece of code Pinterest provide before the closing head tag </head>;
Step 1: In your WordPress Dashboard click on ‘Appearance’ and select ‘Editor’
Step 2: In the Editor window click on ‘Header’ and look for the closing head tag </head> – paste the code just before it:
Alternatively, you can download a plugin that will do the job for you, such as Pinterest Verify Meta Tag. You can also verify your Tumblr or Blogspot blog. For more info on how to do it, check out these Pinterest’s handy guides
It’s been shown that the placement of your Pinterest boards does matter. Mashable and EyeTrackShop conducted a very useful eye-tracking study to explore people’s eye movement when looking at Pinterest pages.
Top Tips from this study:
If you want to dig deeper and would like to know what the results were for specific category pages such as Travel and Places, Home décor, Women’s Apparel, Hair and Beauty and more.; check out Mashable’s gallery for this study.
If you’re just starting aim for the following numbers to make sure you don’t have any incomplete top rows and that your boards are worth following.
Most important of all strictly avoid 1-2 pin boards!
Increase the chance of your pins appearing in search results by following these tips:
Lastly, the number of followers matters when it comes to higher ranking positions. Therefore, make your pins and boards work.
Adding you location to your Bio section is the first thing to do to help add local relevance. However you can go beyond that and create a board specific to your location, city or a region. A good example would be a board about the latest events and shows in your city.
What should you do when you don’t have interesting images on your website? Well, first of all go through your pages and find places where you could add more images. The next thing is to check the list of ideas below and pick and mix. Simples!
Take a look at your blog posts (if you have any) and pick those where you give some advice to readers. Now turn this advice into shareable tips that you can easily pin to your Pinterest. Then take a look at the below tools that will help you re-purpose text/words into a pin-able image.
If you don’t have blog on your website then have a look at your social media profiles or go through reviews and emails to find some ideas on how you can help you customers.
Similarly to the above; create a board with your FAQ for your key terms. Don’t forget to include CTA’s in your pin descriptions such as “Click here for more Tips / Answers etc”.
Everyone likes these so why don’t you create a board out of your favourites. This is a great idea especially if you’re a personal trainer or work in the fitness industry. Take a look at Country Living Magazine’s Pinterest and their ‘Inspiring Words’ board to learn how to master it.
If you have a database of your customers’ kind words about your business why not share them on Pinterest. Create a dedicated board that displays testimonials, video reviews or any other customers’ stories.
Here are few good examples on how to do it:
This is also a nice way to sell your product without it seeming like you are being overly promotional.
This is a great way to add a face and personality to your Pinterest account. If you sell services this is a great tactic too. Allow your customers to look behind the scenes by creating boards dedicated to your staff or local environment. A good example is Rocket Clicks as well as our Koozai Pin board
Here are my top free tools that will help you boost your efforts on Pinterest:
Shotpin is a Chrome extension that will allow you to take a snapshot of any image or anything else you see on your screen and pin it to your Pinterest in just 1 click. Pinterest’s Pin It Button will only enable you to pin images that are recognised so this tool is definitely useful especially if you don’t have any screen grab programs. I use Shotpin myself every day.
Share As Image is another great Pinterest tool as it let’s you highlight any text on the web and convert it to an image. This way you can, for example, pin your customer’s reviews or testimonials.
Quote Picture Maker comes as a free Google extension and it is very similar to Share As Image. It allows you to share quotes as photos which you can then share on Pinterest as well as other Social Media profiles.
Pinstamatic – I think that Pinstamatic is the best tool you can use for your Pinterest strategy. It’s free, extremely easy, and it doesn’t require any installation or editing software skills. If you have run out of ideas on what to pin this tool will definitely help you with your creativity.
With the Pinstamatic dashboard you can pin anything such as:
Wishpond Contest For Pinterest – Want to run a competition on your Pinterest? This tool will enable your followers/customers to upload their boards and allow others to vote on them. The only downside is that it’s a paid app although you can try it for free.
Pin4Ever – Protect your Pinterest ‘valuables’ by backing up all of your boards and pins.
Shopinterest is great for e-commerce business and any sellers as it allows you to create an online retail store from your Pinterest boards and pins.
Pin Search – is a great Chrome extension that will help you find content to create your boards. It’s basically a Google image search for any pin so you can find related content/images.
Postris (formerly Repinly) – with this you can stay on top of the latest Pinterest trends. You can explore what topics or images/pins are trending and maybe try to predict what comes next.
Pin Alerts works on the same basis as Google Alerts; you can get an alert in the form of email notifications whenever somebody pin an image from your website. The best thing is that these alerts will tell you who pinned your image so you can go and follow them back or thank them. I setup these alerts for all of my domains.
Pinvolve automatically sync your Pinterest account with Facebook. If you want to share/display your pins on Facebook you need to install Pinvolve app. You can also embed it to your website or blog.
What other ideas, trick or tools do you use for successful Pinterest strategy? I would love to hear your thoughts or suggestions – feel free to share them below:
Pinterest Ribbon via BigStock
Lenka is a Digital Marketing enthusiast with hands-on experience in Social Media, Website Management and Email Marketing. She has a strong passion for all things digital and is currently studying towards a CIM Diploma in Digital Marketing.