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by Mike Essex on 4th September 2013
With over 500 social profiles to choose from there have never been more ways to reach your customers or to see what they really think about you. In today’s video series we’ve compiled almost one hours worth of free videos devoted to finding the best social platforms and using them in the most effective ways.
To start things rolling Emma looks at the eight Social Media profiles that are essential for any business. Discover the advantages and disadvantages of each platform and the four platforms that most businesses are making a mistake by ignoring.
In this video I look at who should tweet in your organisation, what you should tweet and when to tweet. You’ll gain an insight in to clever ways to encourage your employees to spread your brand message including the reasons why we have 24 seperate Koozai twitter accounts.
EdgeRank is an algorithm that Facebook uses to determine how often your updates are shown and although it has evolved a lot in the past year there are still three core parts of it to consider. Tara’s video explains how you can use this to your advantage.
Google Places profiles changed to Google+ Local profiles last year. Andy explores the implication of this change, what has changed and how you can get started.
Pinterest is a great way to bookmark and share what you like on the web visually. This guide by Tara explains how the site can be used to market your business.
Laura looks at common mistakes in strategy, content and metrics used for Social Media with top tips on how to make any campaign better. She also shares horror stories from when Social Media strategy has gone very wrong.
Once you’ve got your social profiles set up there are lots of things to consider on your website to ensure people follow them and share your content. Tom talks about establishing you site socially including what content people share, how to have a social presence and the best design to get things shared.
Another great way to gain traction on Social Media is to embrace video marketing. I look at what makes video marketing great, why you should use it, and where you should use it to help your brand.
You can also find over 100 free videos on lots of digital marketing topics over in Koozai TV.
Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...