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Harry Gardiner

Finding An Alternative To Feedburner

15th Apr 2014 SEO, SEO Resources | 4 Comments


R.I.P. feedburnerLaunched a decade ago, when Facebook was in its infancy and Twitter was merely an idea, Feedburner quickly became the go-to-tool for RSS feeds. Google soon lent its support, by picking up the software in 2007 for a cool $100 million, and for a long time it reigned supreme as the world’s number one RSS service. But, all is not rosy for Feedburner…

The reason I’m giving you all this background is so it’s easier to imagine the shocked looks on people’s faces when the news started spreading that the platform was due to be shut down. These rumours spread like wildfire when Google pulled their support of the API, closed up shop on the blog and flat-out deleted the Feedburner Twitter account.

This was all two years ago, so what’s happened since?

Well, the service is still standing, but only just (it’s more like crawling). It’s weaker than ever, with most people either reporting that their blogs aren’t pulling in the latest feeds, or just jumping ship completely.

In case you haven’t had the chance to change yet, or maybe you’ve switched already but would like to re-evaluate your options, I’ve put together this handy list of feature-packed Feedburner alternatives.

Parameters:

I’m not just looking at any old RSS service here, I’m also interested in updating my followers on the latest news from my blog; hence why the platforms I’ll be looking at also have email marketing elements.

In order to narrow down the search I’ve decided on two sure-fire parameters:

  • Needs to be able to add design elements
  • Needs to send out a daily email to subscribers

The Alternatives

Feedblitz

Feedblitz

Billed as an ‘all-in-one solution for email and social media marketing integration’, Feedblitz is a budding contender for the top alternative to Feedburner. It openly markets itself as offering better capabilities, reliable service and efficient support, a factor in which Feedburner was sorely lacking.

The software integrates seamlessly with social media profiles, and provides users with plenty of metric measurement and tacking options.

Their email marketing service will already be familiar to Feedburner users, as Feedblitz have powered their competitors’ emails since 2005. The auto-template generator also helps businesses create customised templates at the drop of the hat.

They even offer video guides and WordPress plugins to make the transition from platform to platform as painlessly as possible, as long as you’re willing to pay.

Free Trial Available? 30 Days

Price: Prices start at $1.49 per month.

Mad Mimi

Mad Mimi

Mad Mimi are primarily an email marketing company, but their easy-to-use RSS to Email functionality, coupled with their high-levels of design customisability, make them an ideal choice for delivering updated content to subscribers.

Whilst it’s cheaper than both MailChimp and Aweber (both of which we’ll discuss later), it doesn’t offer quite as many metrics and analytical options.

It’s the design options which really make this service stand out though, with a wide range of customisable templates that allow companies to deliver truly branded content. Check out their email gallery for more information.

Free Trial Available? Free plan available (without support)

Price: Prices start at $10 per month

Rapidfeeds

Rapidfeeds

Rapidfeeds is actually the combination of two services: FeedManager and FeedEmbed. The first is used to easily manage and organise your RSS feeds, whilst the latter enables you to convert RSS to HTML, allowing you to embed them directly onto your website and emails.

With advanced tracking statistics and the ability to schedule and automatically tweet your RSS updates, this really is a powerful RSS management tool.

It is, however, sadly lacking when it comes to the marketing department. Although the ability to use branded Feed URLs, customise item displays and design your own integrated templates are all fantastic for branding, businesses will need to combine this with a separate email marketing platform if they wish to keep their users regularly updated.

Free Trial Available? 15 Days

Price: Prices start at $4.49 for Feed Manager + $4.49 for FeedEmbed

MailChimp

MailChimp

Much like Mad Mimi, MailChimp offer an easy-to-use RSS to Email function that can deliver fresh updates to your mailing lists as often as you like. MailChimp puts you behind the steering wheel of your emails (so-to-speak), allowing you to dictate exactly how your emails look, how often they go out and who it is they go to.

With a service that allows you to send up to 12,000 emails to 2,000 subscribers a month for completely free, MailChimp have rapidly built themselves a very user-friendly reputation, and are the perfect choice for small businesses that are just getting started.

One major downfall here is that MailChimp doesn’t actually have the capabilities to generate an RSS feed, so you’ll need to stick with Feedburner for now and simply move your subscriber list. They do offer a Feedburner Migration Guide in order to make the transition from the previous platform as easy as possible though.

Free Trial Available? Free up to 2,000 subscribers.

Price: Prices start at $10 per month

Aweber

Aweber

With its detailed analytics reporting dashboard, and dedicated phone and email support, Aweber is MailChimp for grownups. Its flexible mailing system allows you to broadcast updates to your followers whenever you want, including specific times during the day, week or month. You also have the option to send an email only after a specific number of posts have gone live on your blog, meaning your users will always be provided with sufficient amounts of information to keep the completely up-to-date.

When it comes to the design elements, there are plenty of customisable templates to choose from, with a wide range of colour schemes. Whilst you can’t tailor the design from the ground up, you can insert your own branding and pictures to give your emails a personalised touch.

Free Trial Available? No

Price: $1 for the first month, then prices start at $19 per month

Summary

Here is a brief recap of the features available for each service listed above:

Email marketing comparison

Conclusion

In terms of finding a direct competitor to Feedburner, Feedblitz looks to be the best option. With its reasonable pricing options and effortless switchover plan, it’s ideal for businesses of all sizes. Plus, it has plenty of editable options that allow users to completely customise their templates.

Feedblitz fills out all the criteria that we were looking for when beginning this project, and has garnered incredibly positive reviews on the web (examples of which can be found here and here). Whilst it has previously had issues with email scheduling in the past, these now appear to be solved, as the brand advertises ‘powerful scheduling’ systems on their website.

Chosen Alternative:

Feedblitz trophy

Further Options

These aren’t the only Feedburner alternatives out there; there’s plenty others to be found just by scouring the web. Below is a list of other alternatives that may also be worth considering in the future:

Which RSS platform do you use? Sound off in the comments section below and let me know. If you’d like more information on promoting your content, check out our Content Marketing services or Contact Us today.

Image Credits

Crossbones via Bigstock

Trophy via Bigstock

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Harry Gardiner About the author

Harry Gardiner

Harry works as a Content Marketing Executive for Koozai. After studying Advertising at University, Harry picked up a wide range of skills including copywriting, creative thinking and problem solving. With a keen eye on new technologies, he developed a passion for Direct and Digital Marketing. Combined with his strong background in retail, Harry brings his forward-thinking sales knowledge to the Koozai Team.

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