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37 Reasons Why You Need To Use Google Authorship

Mike Essex

by Mike Essex on 9th October 2013

Rel author implementationGoogle authorship is becoming an increasingly important consideration for websites and the people who write for them. Although its effectiveness as a ranking signal is still up for debate, getting the basics in place sooner rather than later is still very important.

The below Infographic by IMI looks at this in more detail and some of the key considerations included are:

  • With authorship Google can show an author’s photo, link to their Google+ profile, the number of circles they are in and links to more results for the author.
  • Google use this data to form a view of the author, along with engagement, number of shares, external engagement, comments and more.
  • Authorship is an attempt to eliminate duplicated content, reduce spam, strengthen search results and connect authors to their content.
  • Google authorship can help increase CTR’s by 30%-150% and 17% of Google queries include at least one instance of author verification in the first 100 search results.
  • To improve your chances of being seen as an authoritative figure post relevant content, interact with other users and write content for different websites.

Facts Behind Google Author Rank & Authorship


The views expressed in this Infographic are those of the original creator so may not represent those of the Koozai team.

Mike Essex

Mike Essex

Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...

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  • Sacha 10th October 2013

    There is one disadvantage of using Google authorship..

    Recently i have observed 30% sales drop after using G+. Reason behind is, Lets say i am getting 4k visitors per day for “so and so” keyword and my site homepage ranks in 2nd position in Google.

    After adding G+, almost 900 visitors moving to my G+ profile page and there is no customer action from that.. Since, my G+ profile is not completely optimized as my website homepage.

    So, i request everyone not to add G+ until it is not perfectly optimized. Our Goal is to take visitors from G+ to our Moneymaking site.

    Reply to this comment

    • Mike Essex

      Mike Essex 10th October 2013

      Hi Sacha, that’s a very good point and something that is often missed. Authorship seems better used for blog posts and things that are by one person rather than main company pages (as that’s not really what it was intended for originally).

      Reply to this comment

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