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Google recently launched Web Elements. This new service allows Webmasters to quickly and easily add different dynamic functionality to any web page.
The current “Elements” include:
Obviously, these expand upon the functionality already used with Adsense and YouTube video.
Website owners wanting to freshen up a site or develop new ways to communicate and engage with visitors should find some useful tools at Google Web Elements.
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
8th Jul 2014 Paid Search | 3 Comments
If there is one thing I’d urge you to do as a business using Google AdWords it would be to integrate Google Analytics into your Google AdWords campaigns and workflow. There is a whole heap of stuff from which you will benefit, and the upshot is that you and your business will increase the performance […]
9th Jun 2014 Analytics | 3 Comments
If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as […]
3rd Feb 2015 Paid Search | 3 Comments
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest. Google’s market share […]
26th Feb 2015 Social Media | 4 Comments
Early in February 2015, a great big slab of news landed in everyone’s news feeds – Twitter and Google had struck a deal to show tweets in SERPs. Déjà vu? Maybe it’s 2009 again… But how can this help the parties involved, why are they going for it? And what does this mean for your SEO? […]
2nd Oct 2014 Analytics | 4 Comments
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26th Mar 2015 SEO | No Comments
With the impending update to Google’s algorithm looming large, site owners in the know face a race against time to minify like a dervish and look up what a viewport is. For many other site owners not in the know, this may pass them by, until they ask themselves why things have gone a bit […]
5th Feb 2015 SEO | 7 Comments
It’s unlikely that you haven’t heard about the upcoming release of 50 Shades of Grey, the film adaptation of the hugely successful pop-erotica book of the same name. It’s much more likely that you haven’t heard of 50 Shades Of Google. That’s because I made it up. In this post I have looked at a […]
16th Apr 2015 Paid Search | 3 Comments
Today, I had the pleasure of speaking at On The Edge Retail in London. When I was putting together my presentation idea, I wanted to keep it relevant for the retail industry, which is what led me to talk about Google Shopping. A study by the team over at Marin Software last year indicated that advertisers […]
6th Jun 2014 SEO | 9 Comments
Panda 4.0 has arrived. The update follows on the same theme of punishing websites with very little content, duplication or auto generated content. But what does actually mean to a business running an eCommerce website relying on search engines to supply them with customers and ultimately money? There are several detailed reviews of how this change […]
23rd Apr 2015 SEO | 1 Comment
Google continuously looks for ways to improve the quality of its search results, aiming to ensure the most useful and relevant resources are always presented to its users. Many algorithmic updates have been made in the past, helping to filter out spammy/unhelpful resources from its search engine results pages. On March 16th, Google announced that […]
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