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Google recently launched Web Elements. This new service allows Webmasters to quickly and easily add different dynamic functionality to any web page.
The current “Elements” include:
Obviously, these expand upon the functionality already used with Adsense and YouTube video.
Website owners wanting to freshen up a site or develop new ways to communicate and engage with visitors should find some useful tools at Google Web Elements.
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
8th Jul 2014 Paid Search | 3 Comments
If there is one thing I’d urge you to do as a business using Google AdWords it would be to integrate Google Analytics into your Google AdWords campaigns and workflow. There is a whole heap of stuff from which you will benefit, and the upshot is that you and your business will increase the performance […]
3rd Jan 2014 Analytics | 4 Comments
The past year or so has seen content marketing grow rapidly in its importance as a marketing mechanism. But like all marketing techniques, to ensure your efforts are a success it is important to understand what works and what doesn’t. The most accurate way of determining this is through the use of empirical data: That’s […]
27th Jan 2014 Analytics | 19 Comments
I was having one of my infrequent spates of (spring) cleaning, going through analytics accounts tidying up stray Views and updating IP exclusions as you do, when it occurred to me that I have amassed quite a library of resources that pretty regularly help my analysis. Google Analytics has become a ‘heads up’ of sorts, […]
9th Jun 2014 Analytics | 3 Comments
If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as […]
4th Mar 2014 Analytics | 3 Comments
Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation, let’s take a look at how Google Analytics can benefit your business. So let’s start with a little overview of what Google Analytics actually is. Google Analytics is a web-based […]
19th Mar 2014 Paid Search | 2 Comments
Today I presented at On The Edge Bristol on the subject of Remarketing in 2014. A lot has changed with AdWords in recent years, especially the moving focus away from keywords and towards marketing to specific people and audiences. Below I’ve compiled all you need to know to get started with Remarketing and why it’s […]
24th Jan 2014 Content Marketing | 6 Comments
In August last year, shortly before the Hummingbird algorithm update, Google introduced a new function to its search engine results pages (SERP’s) in the United States that now displays three related in-depth articles at the bottom of the search results page accompanied by images. For those of us elsewhere in the world, we can expect […]
2nd Oct 2014 Analytics | 3 Comments
Forget Google Analytics for a moment. Step back and think as Marketing Managers what it is that you want your website to tell you (as well as do brilliantly making you/the boss stacks of cash in the process). There is a massive amount of ‘questions’ that you can ask of your website that Google Analytics […]
13th Feb 2014 Analytics | 1 Comment
Last month I wrote a blog post on how to Enhance your Content Marketing Strategy with the use of Google Analytics but one thing that wasn’t covered in the post was offline content marketing. It is still important to be able to monitor the success of your offline marketing campaigns to understand what works and […]
6th Jun 2014 SEO | 9 Comments
Panda 4.0 has arrived. The update follows on the same theme of punishing websites with very little content, duplication or auto generated content. But what does actually mean to a business running an eCommerce website relying on search engines to supply them with customers and ultimately money? There are several detailed reviews of how this change […]
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