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Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also included as part of inclusive call minutes and discount schemes from all major mobile phone and landline operators.
Click Forensics have just released a press release highlighting the fact that pay per click fraud for Q3 2008 was 16%, a slight reduction on the previous quarter and the same period in 2007. This data is taken from their Click Fraud Index.
Unfortunately, the UK is listed as one of the PPC fraud hot spots accounting for 3.5% of all fraudulent activity.
If you’re a pay per click advertiser, clearly you need to be vigilant with your traffic. There are professional solutions available for anyone wishing to monitor their paid traffic closely or, as reported last month, there is a simple solution if you do suspect click fraud and want to monitor your traffic.
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