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Our Digital Marketing Blog
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- SEO
- 10th Apr 2012
- 14 Comments
Baidu SEO Guide Part 1 - On-Page and Technical SEO
China has consistently been one of the fastest growing economies in the world for the past decade. Read more -
- Paid Search
- 26th Oct 2011
- 4 Comments
SEO Vs PPC: Which is more Effective at Driving Traffic?
For years businesses have used the Internet as a platform to market themselves. They have continuously looked to drive and convert traffic using a variety of different marketing methods.The marketing tool that any business chooses to employ needs to be specific to their needs and overall goal. So for any business owner who may not be well versed in Internet marketing, the decision to choose the most effective strategy can be quite a difficult one, but it needn’t be.
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- Paid Search
- 12th Apr 2012
- Comment
Getting your AdWords Ads to Appear Higher in the Search Results
Are you running AdWords advertising on Google search results pages? Are your ads in the best position they could be? Read more -
- News
- 20th Mar 2012
- Comment
Search Engine Market Share Statistics - March 2012
This month has seen some interesting changes within the search engine market share. On the whole it’s business as usual, but there are some useful insights to be taken from the latest data.In the US market, Google and Microsoft’s Bing have seen gains, whilst Yahoo and AOL actually saw a drop in their market share. The gap between Bing and Yahoo has widened, but by how much? In the UK, Google have seen a slight drop, with all other search engines benefiting. Does this show us the potential for a more competitive market? Here’s what we found this month.
Read more -
- SEO
- 2nd Feb 2012
- 2 Comments
Are Old SEO Tactics Holding Your Site Back?
As the saying goes: “A little bit of knowledge is a dangerous thing”.This is certainly the case when it comes to SEO.
With so much information readily available online you can read up on any subject any time you want. However, simply reading up on something isn’t going to make you an expert in any particular field.
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- Social Media
- 26th Jan 2012
- 1 Comment
Social Media Monitoring - Are You Offering Customer Service?
Social Media is now part of every day life. If you spend a percentage of your day online then you will almost certainly have a social profile of some sort. Twitter and Facebook are sites a majority of people are active on, with the likes of Google Plus also now very much in the game.These sites are now so set into our lives that most of us no longer think twice about what we say on them, making them a common place for us to moan. We don’t even give it a second thought. If something has annoyed us then we will Tweet about it.
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- SEO
- 11th Oct 2011
- 10 Comments
SEO Myths and Out Of Date Theories
Search Engine Optimisation is now a profession a majority of companies and individuals have heard of. It’s also a profession that a number of people think is easy and they can do themselves by reading a couple of blogs and help files.Unfortunately this usually leads to out of date methods continuing to do the rounds. With so many self proclaimed experts willing to spread the word on old theories it’s easy to see why so many companies are misled by inaccurate information.
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- News
- 5th Sep 2011
- 4 Comments
Think Visibility 6: How Long is a Mile?
Drink Vis kicked off on Friday night with a great party at The Mint, featuring Koozai cocktails (or Kooztails as I like to call them) and some mini golf adventures.For those that didn’t over do it on the Kooztails, the Think Visibility presentations started in earnest at 10am following a great intro from Dom Hodgson (“Koozai! Say it with me…’Koozai’…’Koozai’…’Koozai’…”).
There were brilliant swag bags featuring Think Vis Lego mini figures, pick n mix, and a cardboard Dom of course! Read more
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- Paid Search
- 9th Aug 2011
- 5 Comments
Google AdWords Ad Extensions - Part 1 of 3 - Location Extensions
There is a lot of confusion over the ad extensions feature on AdWords. Most accounts I come across do not make the most of them, and it’s still used infrequently compared to the rest of AdWords features. Over the next three weeks I will review and explain the three different ad extension features – location, product and site link, they are great if you can utilise just one and even better if you can use all three. -
- News
- 13th Apr 2012
- 1 Comment
Brighton SEO Write Up - Morning
Brighton SEO kicked off today with some fascinating talks and presentations from the morning session. Read more -
- SEO
- 16th Mar 2012
- 11 Comments
Inbound links are essential to any SEO strategy. They help refer traffic and build authority around your domain. Read more
