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China has consistently been one of the fastest growing economies in the world for the past decade. Read more
The marketing tool that any business chooses to employ needs to be specific to their needs and overall goal. So for any business owner who may not be well versed in Internet marketing, the decision to choose the most effective strategy can be quite a difficult one, but it needn’t be.
Are you running AdWords advertising on Google search results pages? Are your ads in the best position they could be? Read more
In the US market, Google and Microsoft’s Bing have seen gains, whilst Yahoo and AOL actually saw a drop in their market share. The gap between Bing and Yahoo has widened, but by how much? In the UK, Google have seen a slight drop, with all other search engines benefiting. Does this show us the potential for a more competitive market? Here’s what we found this month.
This is certainly the case when it comes to SEO.
With so much information readily available online you can read up on any subject any time you want. However, simply reading up on something isn’t going to make you an expert in any particular field.
Search Engine Optimisation is now a profession a majority of companies and individuals have heard of. It’s also a profession that a number of people think is easy and they can do themselves by reading a couple of blogs and help files.
Unfortunately this usually leads to out of date methods continuing to do the rounds. With so many self proclaimed experts willing to spread the word on old theories it’s easy to see why so many companies are misled by inaccurate information.
For those that didn’t over do it on the Kooztails, the Think Visibility presentations started in earnest at 10am following a great intro from Dom Hodgson (“Koozai! Say it with me…’Koozai’…’Koozai’…’Koozai’…”).
There were brilliant swag bags featuring Think Vis Lego mini figures, pick n mix, and a cardboard Dom of course! Read more
There is a lot of confusion over the ad extensions feature on AdWords. Most accounts I come across do not make the most of them, and it’s still used infrequently compared to the rest of AdWords features. Over the next three weeks I will review and explain the three different ad extension features – location, product and site link, they are great if you can utilise just one and even better if you can use all three.
Brighton SEO kicked off today with some fascinating talks and presentations from the morning session. Read more
Inbound links are essential to any SEO strategy. They help refer traffic and build authority around your domain. Read more