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OurProm are an online magazine (e-zine) dedicated to the UK school prom market. They provide daily news about new Prom Dresses, Beauty, Fashion, Accessories and anything to do with the Big Night.
We are delighted to announce that we have been selected as OurProm’s professional Search Engine Marketing partner, in order to implement the organisations natural SEO strategy and manage their paid search campaigns.
To read more about our range of services please visit our Search Engine Marketing page.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
11th Mar 2014 SEO | 23 Comments
If you expect your content to go viral or at least get the traffic you want without doing anything apart from pressing the ‘Publish’ button, you’re wrong. There are many ways to help people find your content – social media is the preferred method, but bookmarking is still useful, if used correctly. When it comes […]
29th Apr 2014 Content Marketing | 2 Comments
The success of your content isn’t just in the details it’s in the promotion as well. As such, do you know how to promote your content? It’s important you have a good idea of where you want to promote your content, and to whom as this blog post outlines in detail: First and foremost, when […]
21st Feb 2014 Social Media | 6 Comments
I’ve always been a fan of LinkedIn. Not many people can say that honestly nowadays unless they’re looking for a new job. However, it’s true. I genuinely like LinkedIn and value its resources and tools because to me it’s more than just an online CV or content platform. If you make use of all of […]
14th Mar 2014 SEO | 2 Comments
Over the last two years there has been a significant increase in the number of manual penalties issued by Google. Signalled by a message in Webmaster Tools, these notices of manual spam action are much feared by webmasters who understand the potential damaging impact this action can have on search engine rankings and website traffic. But […]
17th Mar 2014 Analytics | 3 Comments
Choosing to redesign your website isn’t a decision you should just make because you feel it needs to be updated. Many of your visitors may be put off by the change, so it’s important to make the redesign worthwhile – and that means having conversions at the forefront of your mind. Redesigning a website is […]
20th May 2014 Content Marketing | 3 Comments
If your website was a person, would it be saying this to your customers? “You never visit me anymore. We used to be great together. You’d fill my basket page with products and I’d get them out to you as fast as the postal service could carry them. What happened to us?! Did I get […]
16th May 2014 Paid Search | 7 Comments
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then you are likely to be asked most of the following questions, before the powers that be can approve it. Here are some short and more in-depth answers to help you […]
16th Oct 2014 Paid Search | 1 Comment
As a charity, you rely on getting your message out there about the great work you do, in order to encourage donations and fundraising activity. This means marketing is naturally important to you, but as a non-profit organisation you need to ensure you’re using your budget as effectively as possible. Well how about if you […]
12th Feb 2014 Paid Search | No Comments
Today I gave a presentation on Paid Search Reporting and Analytics. This post covers everything that I spoke about including links to Custom Reports, Analytics Dashboards and Whitepapers. The aim of this talk was to highlight the reporting synergies between Google AdWords and Google Analytics and how users should be utilising both platforms to get […]
23rd Jun 2014 Content Marketing | 4 Comments
As a marketing representative for your company, you are likely to at least be aware of content marketing. Content Marketing is here to stay, and if you are not utilising it, then your competitors have got a significant advantage if they are. In order to successfully implement a content strategy into your business, you will need buy […]
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