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Online adult & lingerie shopping site Bedtime Secrets have engaged the professional services of Koozai to manage their Pay Per Click (PPC) campaign.
A professionally managed campaign will ensure a high ROI as we will cut costs and improve conversions by only sourcing highly targeted traffic.
We are looking forward to working with Bedtime Secrets on this PPC project.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
10th Jul 2014 Paid Search | 3 Comments
Setting up and maintaining strong, high performing AdWords campaigns takes time, budget and expertise. But without keyword research both at the beginning of the project and continually throughout, you will never get the best possible return on your investment. Here’s what you need to know about keyword research at the different stages in your AdWords […]
28th Apr 2015 SEO | 4 Comments
When it comes to website optimisation, it can sometimes feel that there is something of a love triangle between the SEO, client and web developer. It can be frustrating to see something from the opposite point-of-view, and some web developers feel as if SEOs are creating unnecessary work for them. However, for the success of […]
2nd Sep 2014 Paid Search | 2 Comments
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using […]
3rd Jul 2014 Paid Search | 1 Comment
Every organisation has limitations when it comes to developing marketing campaigns whether it’s because of a lack of resources, time, expertise or finance. Pay per Click (PPC) advertising is ideal for overcoming these limitations due to the amount of flexibility of the system which allows for immediate changes at any point. Whatever your limitations, find […]
14th Aug 2014 Paid Search | 1 Comment
Google hasn’t become one of the biggest businesses today through offering free organic results. Its AdWords system generated a massive 95% of its revenue in 2012. Each day companies big and small throw cash at Google and other paid advertising platforms in return for instant traffic. If managed properly, it can work wonders. So let’s […]
12th Aug 2014 Paid Search | 1 Comment
If I asked you what your PPC goal is, you’d probably tell me it’s to increase sign-ups, sales, or enquiries. That’s a great starting point, but you also need goals and targets to ensure these sign-ups, sales, or enquiries are cost effective and profitable for you. As such, we’re going to look at what kind of […]
28th May 2014 SEO | 2 Comments
Almost every business has started from a single location with local customers. With instant global access to a website, it’s easy to get carried away with creating a digital marketing strategy to attract everyone, however the developments in search have made targeting your local audience much more effective. Local search is more important than ever […]
4th Sep 2014 Paid Search | 2 Comments
When Product Listing Ads (PLAs) first arrived on the AdWords PPC scene, many retailers were content with simply setting them up and letting them run. If this is still your outlook then it might be time to take a new approach because times are changing! Regular PLA campaigns are retiring and are being replaced by […]
17th Jul 2014 Social Media | 6 Comments
LinkedIn advertising can be a very powerful tool if it’s used to its full potential. There are five main approaches to using LinkedIn Ads, each with their own outcomes and end goals. The concept behind LinkedIn’s advertising platform is very similar to Facebook’s; you can create static image and video ads that appear in various […]
7th Oct 2014 Paid Search | 5 Comments
Pay per Click (PPC) advertising allows a company to be visible on almost any relevant search result in a very short space of time depending on the budget available. This means that you can establish a brand presence almost immediately with your target audience. But PPC can be used in a number of ways – […]
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