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We are pleased to announce that we have been appointed to professionally manage Job Vacancy Guide.com Ltd’s Pay Per Click (PPC) campaign.
Job Vacancy Guide.com Ltd know that by having Pay Per Click experts take care of the monthly management of there campaign they will maximise their return on investment.
We are very much looking forward to working on this PPC project.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
16th May 2014 Paid Search | 7 Comments
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then you are likely to be asked most of the following questions, before the powers that be can approve it. Here are some short and more in-depth answers to help you […]
11th Sep 2014 Analytics | 4 Comments
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai […]
30th May 2014 Paid Search | 2 Comments
Are you complaining that you’re not getting enough conversions? Are you pointing the ‘blame finger’ at AdWords for delivering poor traffic? Or just scratching your head in search of the answer? Well it’s time to look closer to home, because quite often the issue is with your landing pages and not with the channel delivering […]
24th Feb 2015 Content Marketing | 2 Comments
I recently experienced a surprise encounter that saw me educating a 50-something-year-old sporting acquaintance about what I do for a living. After five minutes into the discussion, it dawned on me, the misconception that everyone out there knows the ins and outs of Content Marketing simply isn’t true. I soon came to the very real […]
14th Oct 2014 SEO | 1 Comment
With so many Google updates leading to so many reasons why websites can suddenly or gradually lose traffic and rankings, it can be hard to know where to start. In this post I’ve looked at the different types of Google penalties (and those that are not, strictly speaking, penalties at all) to help you diagnosis […]
9th May 2014 Brand | 3 Comments
Today I am speaking at the On The Edge conference in London on the subject of Page One Domination. This post contains my slides and a summary of the presentation for that that were unable to attend. When it comes to SEO it is extremely important to have a perfect page of results when people […]
14th Apr 2015 SEO | 4 Comments
Google’s Pigeon update dropped its proverbial payload on the UK at the very end of 2014. There were big changes, like local packs being reduced from seven to just three, local directory listings dominating the first page, and the huge day to day, location to location variations in rankings. So now that the guano has settled, […]
17th Jun 2014 Social Media | 4 Comments
Video marketing is an extremely influential way for your business to create powerful messages about your brand in the modern world. Alongside the rise of popular platforms, such as YouTube, Vine (a newbie on the scene at just over a year old) is extremely powerful for your business. Here’s how. If you’ve never heard of this […]
14th Aug 2014 Paid Search | 1 Comment
Google hasn’t become one of the biggest businesses today through offering free organic results. Its AdWords system generated a massive 95% of its revenue in 2012. Each day companies big and small throw cash at Google and other paid advertising platforms in return for instant traffic. If managed properly, it can work wonders. So let’s […]
12th Feb 2015 Content Marketing | 1 Comment
Whether you’re working in-house or agency side, putting together a cohesive team is paramount to the success of any online campaign. If you stop and think about all the different marketing disciplines and channels, your campaign may transcend across two, three or ten different teams, depending on goals and budget. With this in mind, are […]
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