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We are pleased to announce that we have been appointed to professionally manage Job Vacancy Guide.com Ltd’s Pay Per Click (PPC) campaign.
Job Vacancy Guide.com Ltd know that by having Pay Per Click experts take care of the monthly management of there campaign they will maximise their return on investment.
We are very much looking forward to working on this PPC project.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
16th May 2014 Paid Search | 7 Comments
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then you are likely to be asked most of the following questions, before the powers that be can approve it. Here are some short and more in-depth answers to help you […]
30th May 2014 Paid Search | 2 Comments
Are you complaining that you’re not getting enough conversions? Are you pointing the ‘blame finger’ at AdWords for delivering poor traffic? Or just scratching your head in search of the answer? Well it’s time to look closer to home, because quite often the issue is with your landing pages and not with the channel delivering […]
11th Sep 2014 Analytics | 4 Comments
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai […]
28th Feb 2014 Paid Search | 3 Comments
If you’re an ecommerce retailer and you aren’t already using Product Listing Ads, now is the time to start! Advertisers increased spend on PLAs by almost 300% in 2013, and this growth is not set to slow down any time soon! With one out of every five paid shopping clicks being on a PLA in 2013, […]
14th Feb 2014 Social Media | 12 Comments
Pinterest’s power has rapidly grown over the past year where the image-based social network has driven the highest percentage of traffic and sales especially for Retailers. It’s no longer seen as just a silly image gallery, Pinterest really does have commercial potential. Retailers clearly understand the power of Pinterest as when looking at the top […]
14th Oct 2014 SEO | 1 Comment
With so many Google updates leading to so many reasons why websites can suddenly or gradually lose traffic and rankings, it can be hard to know where to start. In this post I’ve looked at the different types of Google penalties (and those that are not, strictly speaking, penalties at all) to help you diagnosis […]
9th May 2014 Brand | 3 Comments
Today I am speaking at the On The Edge conference in London on the subject of Page One Domination. This post contains my slides and a summary of the presentation for that that were unable to attend. When it comes to SEO it is extremely important to have a perfect page of results when people […]
17th Jun 2014 Social Media | 4 Comments
Video marketing is an extremely influential way for your business to create powerful messages about your brand in the modern world. Alongside the rise of popular platforms, such as YouTube, Vine (a newbie on the scene at just over a year old) is extremely powerful for your business. Here’s how. If you’ve never heard of this […]
14th Aug 2014 Paid Search | 1 Comment
Google hasn’t become one of the biggest businesses today through offering free organic results. Its AdWords system generated a massive 95% of its revenue in 2012. Each day companies big and small throw cash at Google and other paid advertising platforms in return for instant traffic. If managed properly, it can work wonders. So let’s […]
10th Jul 2014 Paid Search | 3 Comments
Setting up and maintaining strong, high performing AdWords campaigns takes time, budget and expertise. But without keyword research both at the beginning of the project and continually throughout, you will never get the best possible return on your investment. Here’s what you need to know about keyword research at the different stages in your AdWords […]
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