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We are delighted to have been appointed to implement and manage the companies Search Engine Marketing (SEM) strategy, spanning both Natural Search (SEO) and Paid Search (PPC).
Please feel free to visit our Search Engine Marketing Services page to read more about our offering.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
12th Feb 2014 Paid Search | No Comments
Today I gave a presentation on Paid Search Reporting and Analytics. This post covers everything that I spoke about including links to Custom Reports, Analytics Dashboards and Whitepapers. The aim of this talk was to highlight the reporting synergies between Google AdWords and Google Analytics and how users should be utilising both platforms to get […]
13th Nov 2014 Content Marketing | 2 Comments
If your business wants to generate more leads and conversions, PPC landing pages can really help to achieve this goal and maximise your online campaigns. In most cases, if you’re already using this form of marketing, but struggling to see a return on investment, it’s often the landing pages themselves that cause issues, as opposed […]
21st Jan 2014 Paid Search | 9 Comments
If there was ever a time to optimise for AdWords Quality Score, this is it! For above average Quality Score on keywords, CPC savings have increased from 66% in 2009, to a whopping 200%. But it’s also harder than ever to get a top Quality Score now, which is why in our latest presentation we […]
30th Jun 2014 Paid Search | 3 Comments
Google AdWords and Google Analytics offer a wealth of reporting to help you get the most out of your PPC campaigns, but I am always surprised by the number of reports that don’t always get used. In this post, I am going to share with you various reports from AdWords and Analytics that everyone running […]
14th Jan 2014 SEO | 2 Comments
Want to build a site for your small business, with the potential to get ranked and all the social media trimmings, in just one day? It’s possible! I did it myself not long ago – aside from a few tweaks along the way, it’s all worked out nicely – and it’s all SEO friendly. I’m […]
29th Jan 2014 SEO | 4 Comments
There’s never been a better time to get started with SEO, thanks to years of research and best practice coupled with greater freedom and budgets for those working on online marketing projects. Yet the hardest thing is knowing where to start and that’s why our blog post today couples together five slidedecks that will help […]
18th Mar 2014 Brand | No Comments
Digital Marketing has evolved rapidly over the last five years. Maybe longer. Its speed to market, its improved ROI attribution and scale of reach has taken Digital Marketing from buzzword to a staple of any forward thinking company’s marketing strategy. Yet, is there still a place for offline marketing? Integration is key when it comes […]
13th Feb 2014 | 1 Comment
Following the brilliant talks from Day 1 and Day 2 of SES London, Day 3 is set to be another fantastic opportunity to pick up tips from leading industry experts. Once again we will be providing a recap of each session, as and when they finish, keeping you updated throughout the day. Session 1 Joining […]
25th Mar 2014 SEO | 6 Comments
The importance of SEO can’t be under estimated, even in these ever changing times. Whilst the majority of online businesses favour a national campaign, without also running a Local SEO campaign your business could be missing traffic that should otherwise be yours. Does this sound familiar? Ask yourself the following questions, are you carrying out a […]
20th Jun 2014 Social Media | 5 Comments
When you think about your overall Digital Marketing strategy you may have completely forgotten to consider what part Video Marketing will take in it. Really, you should be spending a lot more effort on your Video Marketing strategy. Here’s a few reasons why to factor in a Video Marketing Strategy into your overall plan: Search […]
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