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OCR (Oxford Cambridge and RSA Examinations) is a leading UK awarding body; who require increased online exposure within their target market.
We are delighted to announce we have been appointed to work as OCR’s search marketing partner; and look forward to working with them on this project.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
4th Nov 2014 Paid Search | No Comments
Ad Customizers are a set of parameters that allow AdWords ad copy to be updated dynamically.They allow you to customise ads with any information you like, dynamically pulled in from a feed. This could be the colour or size of a product, the speakers at an event you’re advertising, how much longer a sale is […]
3rd Feb 2015 Paid Search | 3 Comments
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest.
1st Apr 2015 | No Comments
Koozai’s Marketing Director, Samantha Noble, has been announced as one of the judges at this year’s UK Search Awards. This marks a fantastic achievement for Sam and Koozai, as the UK Search Awards is recognised as one of the leading award ceremonies in the industry.
28th Apr 2015 SEO | 4 Comments
When it comes to website optimisation, it can sometimes feel that there is something of a love triangle between the SEO, client and web developer. It can be frustrating to see something from the opposite point-of-view, and some web developers feel as if SEOs are creating unnecessary work for them. However, for the success of […]
12th Feb 2015 Content Marketing | 1 Comment
Whether you’re working in-house or agency side, putting together a cohesive team is paramount to the success of any online campaign. If you stop and think about all the different marketing disciplines and channels, your campaign may transcend across two, three or ten different teams, depending on goals and budget. With this in mind, are […]
2nd Sep 2014 Paid Search | 2 Comments
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using […]
11th Nov 2014 Content Marketing | 1 Comment
PR has fast become a crucial element of any content marketing strategy. The days of ‘link-building’ have evolved, and now content marketers need to work hard to earn great links to gain exposure and brand awareness. That’s why it is crucial to have a robust outreach strategy.
5th Nov 2014 Content Marketing | 4 Comments
Today I had the opportunity to speak at the Content Marketing Show in Brighton. The event has grown into one of the biggest free Content Marketing conferences, and as such it was huge privilege to share my knowledge on organising yourself, your teams and your campaigns to better improve the chances of Content Marketing success.
10th Feb 2015 SEO | 2 Comments
For some SMEs and local businesses, the idea of optimising a website to rank higher in Google’s SERPs might sound like witchcraft or something really dodgy – probably not helped by countless phone calls from salesmen offering the world and delivering anything but. They might also have heard of bad encounters from colleagues, friends, even […]
1st Jul 2015 Content Marketing | No Comments
Deciding on where to allocate your marketing budget? Consider how Above-The-Line (ATL) and Below-The-Line (BTL) marketing works, and which is better for your business, with Koozai’s latest Infographic.
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