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Missoma retail exclusive and innovative designer jewellery, specialising in 18ct gold vermeil jewellery with precious and semi-precious stones.
We are delighted to announce that we have been selected as Missoma’s Search Engine Marketing Agency, in order to improve the performance of the companies Paid Search (PPC) campaign.
To find out more about our expert service please visit our Pay Per Click Management page.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
3rd Feb 2015 Paid Search | 3 Comments
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest. Google’s market share […]
14th Aug 2014 Paid Search | 1 Comment
Google hasn’t become one of the biggest businesses today through offering free organic results. Its AdWords system generated a massive 95% of its revenue in 2012. Each day companies big and small throw cash at Google and other paid advertising platforms in return for instant traffic. If managed properly, it can work wonders. So let’s […]
2nd Sep 2014 Paid Search | 2 Comments
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using […]
16th May 2014 Paid Search | 7 Comments
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then you are likely to be asked most of the following questions, before the powers that be can approve it. Here are some short and more in-depth answers to help you […]
25th Apr 2014 SEO | 3 Comments
As with any marketing strategy, the key to success is to be able to define objectives and measure how successful they are. There’s no point in taking a shot in the dark (something which I think brands certainly do sometimes!) You need to consider your overall business goals, and how you can achieve these in the […]
12th Feb 2015 Content Marketing | 1 Comment
Whether you’re working in-house or agency side, putting together a cohesive team is paramount to the success of any online campaign. If you stop and think about all the different marketing disciplines and channels, your campaign may transcend across two, three or ten different teams, depending on goals and budget. With this in mind, are […]
14th Apr 2014 Paid Search | 1 Comment
PPC used to be a ‘nice to have’ element of many Digital Marketing strategies, but it is fast becoming a ‘need to have’ as the Digital Marketing landscape becomes more volatile. Can your business afford to ignore PPC in your Digital Marketing strategy? Here’s 10 reasons why you shouldn’t: Never Rely On One Primary Traffic Source […]
27th Jun 2014 Paid Search | 1 Comment
In the competitive world of AdWords, Content Marketing can be Pay Per Click’s greatest ali. Why? There are three main reasons. This blog post will look at how slick content can save you money and boost AdWords conversions. The three reasons that content and PPC work together include: Great content can improve your Quality Score overnight. […]
5th Aug 2014 SEO | 11 Comments
Hiring an SEO Agency can be a difficult task, with many conflicting opinions and agency’s offering guarantees and quick solutions. Consequently, we’ve decided to look at the ten most important questions to help you separate the good from the bad and find out if a particular SEO Agency is right for you. Here’s what you’ll […]
11th Sep 2014 Analytics | 4 Comments
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai […]
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