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Missoma retail exclusive and innovative designer jewellery, specialising in 18ct gold vermeil jewellery with precious and semi-precious stones.
We are delighted to announce that we have been selected as Missoma’s Search Engine Marketing Agency, in order to improve the performance of the companies Paid Search (PPC) campaign.
To find out more about our expert service please visit our Pay Per Click Management page.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
14th Aug 2014 Paid Search | 1 Comment
Google hasn’t become one of the biggest businesses today through offering free organic results. Its AdWords system generated a massive 95% of its revenue in 2012. Each day companies big and small throw cash at Google and other paid advertising platforms in return for instant traffic. If managed properly, it can work wonders. So let’s […]
14th Jan 2014 SEO | 2 Comments
Want to build a site for your small business, with the potential to get ranked and all the social media trimmings, in just one day? It’s possible! I did it myself not long ago – aside from a few tweaks along the way, it’s all worked out nicely – and it’s all SEO friendly. I’m […]
2nd Sep 2014 Paid Search | 2 Comments
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using […]
16th May 2014 Paid Search | 7 Comments
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then you are likely to be asked most of the following questions, before the powers that be can approve it. Here are some short and more in-depth answers to help you […]
12th Feb 2014 Paid Search | No Comments
Today I gave a presentation on Paid Search Reporting and Analytics. This post covers everything that I spoke about including links to Custom Reports, Analytics Dashboards and Whitepapers. The aim of this talk was to highlight the reporting synergies between Google AdWords and Google Analytics and how users should be utilising both platforms to get […]
25th Apr 2014 SEO | 3 Comments
As with any marketing strategy, the key to success is to be able to define objectives and measure how successful they are. There’s no point in taking a shot in the dark (something which I think brands certainly do sometimes!) You need to consider your overall business goals, and how you can achieve these in the […]
27th Mar 2014 Content Marketing | No Comments
The modern digital landscape is forever changing. The growing number of marketing channels and services means that for any business it’s difficult to know where to start, and which service is the most effective at delivering a good ROI. That’s precisely why integration is key for your next digital campaign, which we’ll be looking at […]
8th Jan 2014 Paid Search | 20 Comments
For many business owners, making a steady profit is the main focus when it comes to paid search campaigns, but it can always be improved upon. Be it with more profitable investments or cutting the costs of current ones to increase the margin. There are lots of different ways to structure an AdWords account, but […]
30th Jan 2014 Paid Search | 2 Comments
Although they may seem like mortal enemies SEO and PPC can actually complement each other in many ways. For example those working on SEO can use AdWords to gain valuable keyword data, whilst those with PPC can use SEO traffic to build up credible remarketing lists. And that’s just for starters. This blog post will […]
11th Sep 2014 Analytics | 2 Comments
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai […]
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