An effective SEO campaign needs a clear strategy that addresses the main issues that exist with a website. This should be straightforward but is often overlooked or not properly analysed before a campaign is begun.
What’s the secret to Google loving your website and indexing it? The secret is to steer crawlers to the most important and useful pages of your site and ignore those pages with little value to searchers. You may think that you want Google or Bing to index every URL of your website but you could be […]
Calling all Content Marketers! Are you bored of using the same old stock images? Looking to spice up your content without spending a penny? If that’s the case, listen up, because this post is for you.
When it comes to creating a successful seasonal content strategy, there are a number of common traps that brands and businesses can fall into. But if used in the correct manner, seasonality can be an all-important tool in a Content Marketer’s vast arson of content creation weaponry. So instead of creating cringeworthy content littered with […]
The day has finally come to retire. Retire the ‘Koozai_*name*’ Twitter handles, that is. When we rebranded to Koozai in May 2011, we wanted to make sure it launched with a bang. There were various methods we used in order to achieve the ‘bang’ and branded Twitter handles was one of them.
Customer Match was released on 27th September 2015. It gives you the capability to upload e-mail addresses that your customers have given you to target users on the Search Network, YouTube and Gmail Ads within Google AdWords. Today, I will be discussing the different e-mail list strategies you can use to segment your campaigns.
In order to market a successful app, it is essential that you first carry out comprehensive research to really understand your market and audience. This research allows you to shape the app and your strategy accordingly, including choosing the right marketing channels, setting realistic goals and measuring the right success metrics. Fail to plan and […]
Remember Google Penguin updates? Of course you do! If you’re one of the SEOs that got your sites smashed into the ground by the updates, you’ll probably be a little cautious of keyword anchor text links. But are they really the devil they’re made out to be?
For those of you who may have been living in a cave for the past two months, England hosted the Rugby World Cup this year and it is been hailed as the most successful world cup to date. 20 national teams participated in the World Cup on the pitch, however, off the pitch 100s of brands […]
Today I had the pleasure of speaking at the first ever Hero Conf in London. This is an event that has been running in the US for years but has only just headed over the waters to the UK. It has been a great event and one of the only events in the UK that […]
Your website is a static advert that customers will consider when deciding whether they want to go into business with your company or not. It represents your brand and should therefore show off what your brand is all about and offer a positive experience for every user. As it’s out there for everyone to see, […]
Social media is a powerful tool, which all businesses should be using if they want to prosper in the digital age. However, it’s all very well using platforms like Facebook, but without tracking what works and what doesn’t, how can you be sure that you’re using social in the best way possible? As Facebook is the largest […]