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Jacaranda Jewellery sell Jewellery from around the world including Baltic Amber Jewellery, Native American Jewellery and Indian Gemstone Jewellery.
They wish to raise their visibility within the major search engines organic results, in order to increase web based enquiries and maximise ROI from the site.
We are pleased to announce that we have been selected as Jacaranda Jewellery’s search engine marketing partner to implement their search engine optimisation (SEO) campaign.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
3rd Feb 2015 Paid Search | 3 Comments
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest. Google’s market share […]
9th Sep 2014 SEO | 2 Comments
Search Engine Optimisation has evolved beyond recognition over the last decade with a crackdown on spam by the popular search engines and a shift in the way people are finding information through search. The outdated goals of counting backlinks and a focus on rankings are much less relevant metrics than before for SEO campaigns. So what’s […]
24th Jun 2014 Paid Search | 5 Comments
Your PPC bidding strategy is fundamental to achieving the best results from your PPC account. The strategy that works best for you will depend on what you’d like to achieve. This post looks at the different objectives your business might have, and the bidding strategies that could work for you. We will look at different […]
11th Apr 2014 SEO | 11 Comments
…and it’s not organic traffic! It’s easy to watch organic traffic climb consistently after a hefty investment in Search Engine Optimisation and automatically assume success. It’s even easier to deem a decline in organic traffic as failure. But is this really the best metric to consider when measuring SEO success? In actuality, what does it matter […]
7th Oct 2014 Paid Search | 5 Comments
Pay per Click (PPC) advertising allows a company to be visible on almost any relevant search result in a very short space of time depending on the budget available. This means that you can establish a brand presence almost immediately with your target audience. But PPC can be used in a number of ways – […]
5th Aug 2014 SEO | 11 Comments
Hiring an SEO Agency can be a difficult task, with many conflicting opinions and agency’s offering guarantees and quick solutions. Consequently, we’ve decided to look at the ten most important questions to help you separate the good from the bad and find out if a particular SEO Agency is right for you. Here’s what you’ll […]
3rd Mar 2015 Paid Search | 4 Comments
Where to begin? We have all been there! Whether you are a business owner who wants to take the plunge into the world of PPC, or even a marketer who is interested in furthering your knowledge, the following tips will point you in the right direction and help you to focus your attention on the […]
12th Aug 2014 Paid Search | 1 Comment
If I asked you what your PPC goal is, you’d probably tell me it’s to increase sign-ups, sales, or enquiries. That’s a great starting point, but you also need goals and targets to ensure these sign-ups, sales, or enquiries are cost effective and profitable for you. As such, we’re going to look at what kind of […]
3rd Jul 2014 Paid Search | 1 Comment
Every organisation has limitations when it comes to developing marketing campaigns whether it’s because of a lack of resources, time, expertise or finance. Pay per Click (PPC) advertising is ideal for overcoming these limitations due to the amount of flexibility of the system which allows for immediate changes at any point. Whatever your limitations, find […]
16th May 2014 Paid Search | 7 Comments
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then you are likely to be asked most of the following questions, before the powers that be can approve it. Here are some short and more in-depth answers to help you […]
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