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by Lucy Griffiths on 30th April 2008
A recent survey carried out in partnership between the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), reveals that in the past three years, UK Internet advertising spend has increased by £2 billion.
This growth shows no sign of abating and indicates that investment in online advertising will overtake spend on television by the end of 2009.
At £2.8billion, the UK’s online advertising spend clearly makes a significant contribution to many businesses overall marketing output. With the country’s Internet population growing and the advertising techniques becoming more developed, there is huge scope for canny companies to take full advantage.
Pay per Click remains the most popular online advertising. With the ads appearing beside the main search results, there is a fantastic opportunity to get your product seen by a highly targeted audience. The continued growth within the market would certainly suggest that most sites are now receiving a pretty decent return on their investment too.