We love digital

Call 0845 485 1219

We love digital - Call and say hello - Mon - Fri, 9am - 5pm

UK Online Advertising Spend Reaches £2.8 billion in 2007

Lucy Griffiths

by Lucy Griffiths on 30th April 2008

A recent survey carried out in partnership between the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), reveals that in the past three years, UK Internet advertising spend has increased by £2 billion.

This growth shows no sign of abating and indicates that investment in online advertising will overtake spend on television by the end of 2009.

At £2.8billion, the UK’s online advertising spend clearly makes a significant contribution to many businesses overall marketing output. With the country’s Internet population growing and the advertising techniques becoming more developed, there is huge scope for canny companies to take full advantage.

Pay per Click remains the most popular online advertising. With the ads appearing beside the main search results, there is a fantastic opportunity to get your product seen by a highly targeted audience. The continued growth within the market would certainly suggest that most sites are now receiving a pretty decent return on their investment too.

Lucy Griffiths

Lucy Griffiths

Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.

Subscribe To The Koozai Blog