Google Explains Importance of Local Listings

by Stephen Logan on 19th March 2010

Google has advised businesses on the importance of making their listings easily available on its search and map functions.

Discussing the matter on its Inside AdWords site, the organisation points out that the majority of people turn to the internet whenever they need information about a company.

As a result, firms should use SEO services to make themselves visible to internet browsers.

"Creating a business listing in the Local Business Centre helps ensure potential customers find you and allows you to maintain full control over how your listing appears," Google notes.

Similarly, location targeting can also be used via an AdWords account to ensure that advertisements are only displayed to people within close proximity to the enterprise.

Also this week, Google announced that it has allowed all publishers access to multiple Google-certified ad networks, which means that they may be able to generate higher revenue as more firms compete for space on their websites.