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2010 Will Bring Double-Digit Growth for Online Advertising Spend

Rob Arkell

by Rob Arkell on 14th July 2010

Even during the recession the online advertising market held strong and spend in this area continued to rise; proving the importance of this marketing channel to businesses at a time when overall media spending was in decline.

Forecasts for 2010 show that we will see a return to double-digit online advertising growth, with global ad spending set to reach $61.8 billion. The same research forecasts growth will continue at rates of over 10% each year through 2014 [Source: Double-Digit Growth Again for Online Ad Spend | eMarketer]

These growth figures are no real surprise. The internet is now more accessible than ever; with more and more people spending time online. On top of this online is far more measurable and effective than other channels, making it easier for company’s to justify spend in this area.

Rob Arkell

Rob Arkell

The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.

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