Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also included as part of inclusive call minutes and discount schemes from all major mobile phone and landline operators.
With the SearchLove conference already at the halfway stage, here’s my quick review of the first day; covering speeches from Rand Fishkin, Joost De Valk, Rob Ousbey, Wil Reynolds, Mat Clayton, Joanna Lord as well as Will and Tom Critchlow.
Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...
Link building today means something very different to a few years back. There was a time when buying hundreds or thousands of links from spammy link directories would deliver results in the form of search engine rankings. Not any more. Link building in the modern world of SEO is much more quality over quantity, and […]
There are certain fundamental trust signals that play a key role in every user’s overall experience when entering your website. In this post, we will explore these trust signals, which every web developer should utilise in order to build a level of trust with their users, in turn undoubtedly improving consumers’ opinions about their specific […]
Google’s Pigeon update dropped its proverbial payload on the UK at the very end of 2014. There were big changes, like local packs being reduced from seven to just three, local directory listings dominating the first page, and the huge day to day, location to location variations in rankings. So now that the guano has settled, […]
A couple of months back, when questioned on whether link building was “any good” during a Google+ live chat, Google’s John Mueller appeared to suggest that he would in fact, avoid it completely. Naturally, this lead to an influx of ‘John Mueller says…’ posts suggesting that link building was falling victim to that very irritating […]
When you are working on your content marketing campaigns, it’s up to you to decide if you are going to focus on short term, long term, or a mixture of both of these individual goals. Your own strategy, when encompassing these goals, will be more succinct and will enable you to visualise where you are […]
With billions of resources to filter through in search engines, search operators are often the most efficient way of finding exactly what you’re looking for in a fraction of the time. Although search operators are no big secret, not many people make the most of them, especially for the benefit of SEO. Whilst we have […]
‘Crawl Budget’; you’ve probably heard the phrase many times, but what is it and what does it mean? The Internet is an ever expanding resource for information and as much as Google would love to be able to crawl every piece of content that exists on it, this is somewhat impossible. As such, domains are […]
Today, I had the pleasure of speaking at On The Edge’s “Marketing Within The Leisure Sector” event in London. I discussed the importance of Local SEO and what Google Pigeon means for businesses. In this post I have provided the slides from my talk as well as an overview of the talk and key takeaways.
Protecting brands online isn’t just reserved for businesses. Charities are branded too. Does your charity rank for its brand name, the cause it fights for and its latest campaign? And why does that even matter? Let’s find out!