Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also included as part of inclusive call minutes and discount schemes from all major mobile phone and landline operators.
Big brands tend to predate the Internet but can’t yet nail online marketing.
The Internet allowed new companies to take over offline brands. E.g Amazon, eBay, Facebook and Google.
Big brands getting involved in SEO is relatively new, which will radically change the industry over the next 5 years.
United States spend for 2012 on SEO is expected to be 7.8 billion dollars.
“Soft drinks” as a search term is ideal for brands but hardly any brands rank for it.
Many big brands have terrible websites. They will make these better to help their SEO.
Big brands still have an over dependence on flash.
If a website is rubbish you can’t rank for the keywords you want no matter how big a brand you are or how many links you have.
We need to grow up as an industry in order to get big clients. We need to become part of the overall marketing mix.
Search for “museum of me” to see a powerful way of how Intel grew their facebook account.
Develop brand evangelists. Take the top members of your community and get them involved.
Care about your brand and the websites you create. Any website could become the next big thing if you care enough.
The Internet has allowed the rest of the world to compete with us on an open field.
Big companies are starting to move away from free products.
SEO needs everyone to sign a petition at keywordtransparency.com to fight against google hiding our keyword data in Google Analytics.
That completes my ‘little’ round-up of the events at SearchLove 2011 here in London. However, if this has pricked your interest and you’re in the United States or heading over that way next week, there are still tickets available for SearchLove New York. It’s been a great couple of days and we’ve all learnt a huge amount, which I’m now looking forward to implementing in the coming weeks and months.
Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...
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