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A week is a long time in the digital sector, and no one is feeling this more than Yahoo or in particular Yahoo’s CEO Carol Bartz. With rumour rife about her getting the boot earlier in the week, the latest twist sees the former search engine linked with the acquisition of Hulu, the online video provider.
Has the threat of being hung out to dry caused Bartz to desperately try and turn things around with this latest rumoured acquisition? Or is this just another yo-yo week for the typically unpredictable internet brand?
You may or may not have heard the popular fact that YouTube is the second biggest search engine after Google. In August 2008 it surpassed Yahoo as the world’s second largest search service, making up over 25% of the total searches on Google owned sites.
Today, YouTube accounts for almost 20% of the U.S. search share and makes up nearly 30% of the Google owned sites total search numbers. Although not officially recognised as a search engine, there are more people trying to find information through it’s search feature than there is in Yahoo or Bing. What’s more, whilst there are many thousands of people optimising their videos to appear in the natural YouTube results, there remains further optimisation opportunities for world-wide exposure with minimum cost. Read more
The digital market share for advertising spend in the UK has hit a new high, surpassing £4 billion and accounting for a quarter of total advertising spend according to recent figures.
Research conducted by the Internet Advertising Bureau (IAB) and accountants at PricewaterhouseCoopers (PwC) have revealed the UK advertising market grew year on year by 12.8% to 2010, topping the £4 billion mark.