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The idea of social SEO, or indeed an SEO social, has little or nothing today with gaggles of optimisers discussing the latest techniques. It instead reflects the convergence of two Internet superpowers, search engines and social media, in an online marketing mêlée.
Whilst search engines benefit from a longstanding tradition and user familiarity, social media represents a surging market and unique real-time capabilities. To some, the two are chalk and cheese, to others the differences are becoming increasingly blurred.
With the rise of social media and the social web, the concept of outreach is becoming all the more important. With search engines and consumers taking note, it makes having a social presence almost a necessity for your business or website.
Whilst Social Media has created an efficient and cost effective way for businesses to network online, is there still a need for traditional face-to-face networking anymore?
After Twitter celebrated its fifth birthday recently, it got me thinking, just how influential and powerful is this social media platform? Moreover, with over 200 million users worldwide, are we starting to neglect traditional networking events in their favour?
From humble beginnings, both Facebook and Google have become online Titans. But how have the top two websites in the world become so powerful?
Once upon a time Google was just a pet project in Stanford University. Two PhD students, Larry Page and Sergey Brin, developed BackRub, a search engine that utilised a link-based system (PageRank) to order search results. The Google domain was registered in 1997, the company was officially created a year later and the rest, as they say, is history.
Six years later, Mark Zuckerberg began developing a small social networking site called thefacebook, for students at Harvard University. Within a year it was opened up to further Ivy League colleges, then universities, schools and some major businesses nationwide. Finally, in 2006, Facebook rolled out globally.
The abiding similarity in both companies is that despite their different focuses, both sites had one core function. Google was created as a search engine, Facebook as a social networking site.
In my mind, Foursquare is becoming the new TripAdvisor for local businesses and looking at the data below, you can see how quickly it has grown. The screenshots have been taken from an infographic that FourSquare put together to highlight their growth.
Twitter is a fantastic platform from which to project yourself or business, allowing you to connect with a growing network of nearly 200 million users. Read more
Twitter is one of those platforms you either love or hate. Some people swear by it, others just go as far to create a profile and tend to leave it there. There are even some who use it as a platform to create multiple personas for the alleged website benefits. I imagine most of these people have their own reasons for using Twitter and have their own thoughts on what benefit they feel it brings. Read more
A look at how Old Spice have successfully used social media to promote brand awareness through a viral interactive YouTube campaign.
Unfortunate social media marketing usually only comes into focus when something goes catastrophically wrong. Take the Groupola iPhone incident last week. PR was horribly mismanaged through Twitter and Facebook, following a major site-wide crash during the promotion. This left the company facing widespread criticism and consumer outrage [see: Groupola's £99 iPhone: a catalogue of major #FAIL | Econsultancy].
Taking somebody down a peg or two is human nature. When people or companies get above their station and fail, we like nothing more than telling them all about it. But when it comes to social media marketing there are some successes that deserve a mention.
If you are a regular Twitter or YouTube user it probably won’t have escaped your attention that the Old Spice brand is being bandied around a fair amount today. This is effective social media marketing in action.
This time last week, who can honestly say that they had any more than a passing knowledge of oil distributor Trafigura or reputation lawyer firm Carter-Ruck? Whilst there may be a few out there, I’m reasonably confident that those numbers have swollen significantly over the last seven days.
How about Jan Moir? As a former Outstanding Woman Journalist of the Year, respected food critic with The Telegraph and more recently a columnist with The Daily Mail, you’re more likely to have read her work or heard the name discussed somewhere. Although, that said, she was still far from a household name.
The travel sector has been one of the fiercest online marketing battle grounds for some time. You can either put your tin hat on and wait for the dust to settle (that’s not going to happen I hope you realise. Ever.) or you can take advantage of the opportunities the web has and flourish.