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Last month I created a post that addressed the fundamental lessons involved in devising a social media strategy for business. In the post, I touched upon the importance of shaping your brand’s voice – and how you can utilise it to communicate in a way that really speaks to your audience on social platforms.
This afternoon I am speaking at the On The Edge Manchester conference. The subject I am addressing is how to put yourself in front of the right audience.This post contains the slide deck and a summary of the presentation.
Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising.
21st Century life, as we know it, is pretty much dominated by the use and consumption of digital technology and media. With the emergence of mobile and social networking the landscape of marketing has changed radically. So, how does your business keep up? Find out the core lessons to consider before devising a social media marketing strategy.
When it comes to video marketing you almost always think of YouTube, the leader of online video. However, this is just one segment of the market. Vine and Instagram are platforms with a burgeoning audience – and clever brands and marketers are taking full advantage. Here’s 10 great examples.
Unless you’ve been out of the country or living under a rock you can’t have failed to notice the amount of ‘makeup-less selfie’ posts splattered across Facebook recently. It shows the immense power we have when we exert our digital muscles for positive things. Here’s my analysis of what it means for the digital world.
Last month I wrote a blog post providing several ways for business owners and employees to improve personal profiles and company pages on LinkedIn. Now it’s time to drill down and show you how to use LinkedIn to generate leads and recruit without spending a fortune.
No link between SEO and +1s? No problem. But to give up on social media and go into SEO alone is about as sensible as shooting yourself in the foot, then shooting the other foot so it matches.
Having a strong brand presence on social media has become essential to your Digital Marketing efforts. Choosing the day, week and hour is crucial when promoting your content – as such there are tools to make things much easier.
I’ve always been a fan of LinkedIn. Not many people can say that honestly nowadays unless they’re looking for a new job. However, it’s true. I genuinely like LinkedIn and value its resources and tools because to me it’s more than just an online CV or content platform.