We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
In today’s Digital landscape, social media is a great tool for businesses to communicate and build relationships with audiences. In most cases, it has become an essential tool for long terms success and survival, particularly if you’re in a volatile or busy market. To ensure that your business doesn’t drop the ball on Social Media, it’s imperative that you adopt a rigorous approach to analytics and reporting.
In a perfect world, social media should be the best investment your business has ever made, but the reality is that many brands are still unsure as to how to properly manage their social profiles. A good example is the financial sector; but whilst there are some brands struggling, there are others leading the way – let’s take a look at these and learn the lessons as to why they’re doing so well.
LinkedIn advertising can be a very powerful tool if it’s used to its full potential. There are five main approaches to using LinkedIn Ads, each with their own outcomes and end goals. The concept behind LinkedIn’s advertising platform is very similar to Facebook’s; you can create static image and video ads that appear in various parts of the page, or you can choose to promote your content via your target audience’s news feed.
With the increasing amount of time spent on Social Media – many brands are opting to take advantage of the paid advertising options available. This is an attractive option for many brands in search of connecting with customers and seeing a tangible return on investment.
This afternoon I am speaking at On The Edge Birmingham. I will be looking at youth digital marketing, and how out of touch some brands really are. But for every bad example, there are plenty of good ones. So if you want to know how to be successful marketing to young people, check out my slides and blog post.
When you think about your overall Digital Marketing strategy you may have completely forgotten to consider what part Video Marketing will take in it. Really, you should be spending a lot more effort on your Video Marketing strategy.
YouTube is a great marketing tool and can help build brand awareness in record time. In this short guide we look at ways to utilise this fantastic resource to enhance your Video Marketing and Digital Marketing efforts.
Video marketing is an extremely influential way for your business to create powerful messages about your brand in the modern world. Alongside the rise of popular platforms, such as YouTube, Vine (a newbie on the scene at just over a year old) is extremely powerful for your business. Here’s how.
As visual content becomes more popular on Social Media, it also becomes increasingly important for brands to create and leverage. This shift to visual social media means that more and more businesses, big and small, are starting to communicate visually with their fans, followers and customers.
Last month I created a post that addressed the fundamental lessons involved in devising a social media strategy for business. In the post, I touched upon the importance of shaping your brand’s voice – and how you can utilise it to communicate in a way that really speaks to your audience on social platforms.
This afternoon I am speaking at the On The Edge Manchester conference. The subject I am addressing is how to put yourself in front of the right audience.This post contains the slide deck and a summary of the presentation.