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Does ‘Like us for your chance to win a Holiday’, sound familiar? How about, ‘The best comment on this blog post wins a brand new iPad’? Well, it should go without saying that if you’re running some sort of competition, you should consider how this is going to be marketed.
Anyone who works in the industry knows that recruiting a top notch SEO is no easy task. This post will look at what is required to find the next best thing. From sourcing CVs to conducting interviews this post will explore how to find the best candidate for an SEO role.
It’s Guest Post Time!
James Agate makes his return to the Koozai blog to explain why link building doesn’t just have to be a part of online marketing. He examines the research people do before they purchase and how, through tapping into this process, link building can help drive sales across all of your marketing channels.
‘Affiliate marketing’ seems to be an ever-increasingly used buzz-word. As a thriving and growing industry, being an affiliate is now accessible to everyone – from the full time internet marketing professional to the person wanting an additional part time income.
Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.
Yesterday Kelvin Newman laid down the gauntlet for “great content” and it’s one of those buzzwords within the world of digital marketing that we hear time and time again, along with a host of other variations. So today we take a look at how SEO has moved with the times, and why the “build great content” view has gained more relevance, becoming central to any successful campaign.
It’s Guest Post Time!
Today we welcome Kevin Newman back to the Koozai blog as he takes a look at why a “build it and they will come” approach to content creation doesn’t work, and why less content is often more.
Those of you that have read my last blog post will already know of the invested interest I have in the education of SEO. This is one of the many reasons why, when I heard about the New Year, New Challenges event held every year at Solent University, I jumped at the chance to get involved with it.
Wouldn’t it be nice to be told how long it will take to see your site sitting pretty at the top of a Google search for your money term…Or even how close you are to being top of the pops? Wouldn’t it be more humane for someone to actually tell you that despite the fact you know that your site is the bee’s knees, it is never going to happen, that www.xyz.com is going to cling on to number one despite your 10 page champion?
2012 saw an avalanche of updates to Google’s algorithms, and I don’t expect 2013 to be any different. Many websites were caught out and penalised for SEO tactics that at one time would have been commonplace and successful. Following this huge crack down on any ‘unnatural’ optimisation activity many site owners and SEOs have been left thinking about how to avoid being penalised in the future. In essence, ‘future proofing’ your SEO.