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Or, if you say something enough times you start to believe it.
If you are in the Digital Marketing industry then you will have read more than your fair share of “SEO Is Dead” articles and blog posts.
Last month I looked at why we deleted 900 blog posts and how that helped us. The key message we discovered was that old content can work against you and that a spring clean is never a bad thing. In that post I identified the ways in which old content could be affecting user experience and today I’m going to look at how your archives could cost you a lot of money.
Film marketing has advanced in leaps and bounds in the last few decades. Promoters now have a wealth of exciting and versatile tools at their disposable when it comes to generating interest in their new feature.
There’s a lot of Content Marketers who advocate content repurposing, and rightly so; it’s a great way of being resourceful and getting more out of your content. To make the most of everything you create I’ve compiled my best practice tips.
Over the past few years, Twitter chats have become increasingly popular across a number of industries, providing a fantastic way for your business to reinforce its brand, gather data and build relationships with followers.
For our 10th Koozchat 23 people answered questions about Link Building & Cleaning. This included a discussion about when to “nofollow”, finding new link building opportunities and assessing the quality of a link profile. We’ve compiled the entire chat below.
A post from the (ever useful and bookmark-worthy) DejanSEO blog back in January drew to my attention a revamp of the search query data reported on in Google’s Webmaster Tools. Since then I’ve been looking at its functionality and how it can be put to use for SEO purposes, the results of which I’m going to share in this post.
A new year in digital, and there are many more talking points for Content Marketing. With January almost a distant memory what better way to plan the rest of the year than by reading what the experts will be doing as part of their Content Strategies this year. Well, that’s exactly what we’ve done.
Although they may seem like mortal enemies SEO and PPC can actually complement each other in many ways. For example those working on SEO can use AdWords to gain valuable keyword data, whilst those with PPC can use SEO traffic to build up credible remarketing lists. And that’s just for starters.
There’s never been a better time to get started with SEO, thanks to years of research and best practice coupled with greater freedom and budgets for those working on online marketing projects. Yet the hardest thing is knowing where to start and that’s why our blog post today couples together five slidedecks that will help you to get started on the right track.