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htaccess stands for HyperText Access and is a file that is supported by some web servers. It allows site owners to manually configure elements of how their site is seen or accessed and this can be done at root or directory level. The file was originally used to allow different levels of access at different directory levels of a site. Now though, these files are used for a multitude of different functions from the original access functions to the more sophisticated functions that allow URLs to be rewritten or errors to be handled.
Writer’s block can be a royal pain.
Beginning your work with full gusto only to find yourself stuck after the first sentence is infuriating, but what’s worse is staring at a blank page for what seems like an eternity, willing ideas to appear from somewhere.
Google Image Search can be a great tool for eCommerce, allowing users to find highly relevant product images which they can simply click, and buy. Follow one users quest through the highs and lows of attempting to make a purchase via Image Search, and find out what you can do to maximise eCommerce opportunities in this area.
It’s Guest Post Time!
Paying on results sounds like a win-win scenario but as Steve Morgan reveals there are factors to consider that mean you could end up paying with more than just your money.
Handing any of your content creation over to your customers might seem like a logistical nightmare. Loosening the leash on what gets published online about your business is a risky move for sure, but with plenty of people taking to social networking and blogging sites every day, your brand may already be the topic at their fingertips.
Last week 21 online marketing professionals took part in our second ever Koozchat twitter conversation to discuss the future of Content Marketing. They covered seven key topics which generated over 180 ideas which we’ve compiled together below.
In a previous blog post, I wrote about the importance of carrying out research during the initial construction stages of your content strategy (see Why Research Should Be A Fundamental Part Of Your Content Strategy). As your strategy starts to come together and your ideas become set in stone, the next phase of the overall content process is to actually create the content.
With Content Marketing being on every digital marketer’s lips at the moment, it’s time to really sink our teeth into the subject. As businesses all over the world begin to invest larger sums of money into this burgeoning marketing form, we thought why not ask the leading voices on the subject a question or two? So we did, and here’s what we found out.
With Google’s latest algorithm update Penguin 2.0, there has been further talk that better brands are ranking higher. Successful branding equals authenticity, and Google wants its users to find authentic results.
So what makes images so important and so much more valuable than words? That’s what we’re going to look at today.