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Google’s manual spam penalties have become a real problem for webmasters in the last two years, with thousands of websites seeing their pages or entire site drop out of the search engine rankings altogether.
The purpose of B2B Content Marketing is to acquire and nurture leads, in order to turn those leads into constant conversions. Think of your content as information businesses want to consume. If your brand regularly produces tasty content that other businesses constantly want to eat up, then you’re taking a step in right direction in collecting and converting leads.
Alongside the big toys such as MajesticSEO, LinkRisk and Screaming Frog there are several lesser known but super useful web tools and extensions that will make your digital marketing life easier. Of course, they won’t do the job for you but they will certainly help you do it faster and in a more efficient way.
This year’s Content Marketing Show takes place at London’s Logan Hall and features sixteen talks that cover a variety of hot topics including strategy, personas and creating content for social. We will be updating this post throughout the day with key takeaways from each of the talks, so be sure to check back.
When you hear the term ‘content marketing’, you might just think it’s a web-based strategy, needed for SEO and not a lot else. You’d be wrong. Content marketing, for me at least, can and most certainly does exist beyond the keyboard. I’d tie it in with print, and to some degree offline advertising too. Your leaflets, posters, as well as print, radio and TV ads are all forms of content.
Can a fish drown? Where are my kidneys? Timeless questions that we have all asked Google. Okay just me then. But a significant number of people have searched these terms – and as a result, Google Autocomplete will expand your search box to show you search suggestions like these.
We’re back at the SearchLove conference with nine more talks covering everything from storytelling to mobile optimisation, persuasive web design to winning fans. We’ll be updating this post throughout the day with each of the talks so be sure to check back later.
SearchLove was the first major SEO conference I ever attended and in that time the world of SEO has changed massively. That’s also reflected in this year’s line-up with lots of new speakers and high level thinking on offer. For those who can’t make it, or for a recap for those who did I’ll be writing my top tips from each speaker throughout the day.
2013 has seen a surge in the popularity of single page websites. More and more people are opting for a single page design with a parallax scrolling effect. Will this harm your site’s SEO? Can you still achieve premium rankings? How do you optimise a domain that only has one page?
For our 6th Koozchat we sought the help of 20 industry professionals to answer eight questions devoted to SEO Research including the best tactics and tools that they use in their day to day roles. We’ve compiled the debate below, including a detailed look at disavowing links, SEO audits, keyword research and competitor analysis.