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“Fate. It seems, is not without a sense of irony.” My last post had a huge section on Google’s efforts to combat poorly constructed, spammy and thin content. Last week, Aaron Wall of SEO Book exposed Google doing the opposite of what they are actively and public against. Google hired a digital agency, Essence, that initiated a marketing campaign which generated a lot of poorly written paid blog posts promoting the Chrome product, at least one of the posts were found containing followed backlink to the Google Chrome page.
With consumers now more connected through location-based, social and mobile environments, Google held ThinkLocal 2011. A mini conference aimed at reviewing local search and mobile search and how businesses need to control and promote their brands to consumers at the moment they are searching.
This event showcased insights, inspiration and ideas on how to more closely connect businesses with their customers.
The issue arose back before Valentine’s Day, when Interflora noticed something amiss when customers searched for ‘Interflora Flowers’ within search engines. They noticed that Marks & Spencer were showing for their brand related key terms within the paid-for search results.
Just a couple of years ago Twitter was celebrating big-money tie-ins with both Google and Bing. Now, with the former already having dropped full integration, Microsoft could potentially follow suit.
For a company that isn’t supported by advertising, instead favouring sponsored Tweets and accounts, every revenue stream is crucial – particularly one that is potentially worth $30million. Whilst extension talks are ongoing; Twitter will no doubt be sweating over the much-needed investment whilst social search could be on the brink of another major upheaval.
On the back of yesterday’s revelations in the world of news and the relationship with new online media, I thought this would be a good time to talk about trends. The online blogging, networking and news communities feed on trends. There are many metrics available, to measure these. Some look at search engine queries, others look at Twitter trends whilst there are those that tap into global mentions.
Statistics can often be deceiving though. Just because a topic is trending, numerical data can never provide any context for why or how relevant it is – there’s certainly no accounting for the accuracy of news. However, if its general spikes you’re looking to determine, then there is certainly value to be had. As mentioned previously, a great tool to use if you want to know what has been or is being discussed online is BlogPulse.
Theoretically, Super Savvy Me is a fantastic site for consumers to rate a wide range of products and enjoy decent discounts. However, you don’t need to scratch too far beneath the surface to expose the potentially misleading nature of the site.
I have to admit, I had never heard of it before a recent national radio advertising campaign. There again, I’m not exactly in their target market. Super Savvy Me is predominantly aimed at female Internet users. Offering, in their own (Meta) words, ‘Ideas, inspiration & wisdom to help you make the most out of life.’
As we all know, Google loves good quality content and the phrase “content is king” has been promoted since the dawn of time.
Most site owners turn to creating a blog as the answer to supplying a continued stream of fresh quality (or so we would hope) content. But how many sites are using their blog to help improve their local search rankings in Google?
Thought through correctly, your blog can become one of the most powerful tools you have in your local search campaign. Read more
Google Chrome has been an Internet web browser since 2008 and was brought about with the ethos of providing simple, yet fast web access for its users. Some people use Chrome as their primary web browser, however other popular choices at present include Firefox, Internet Explorer (IE), Safari and Opera.
In our second giveaway of the month it’s time to announce our winners for the Think Visibility ticket competition. We had three tickets to give away to this Leeds based event to celebrate our platinum sponsorship.
It promises to be a fantastic day of talks, so congratulations to our winners who are….
Google have announced they are launching a social network in the form of Google+ and although we’ve technically been here before with Google Buzz, there are a lot of positive comments by the likes of Bloomberg and Techcrunch. Meanwhile our Twitter feed indicates a wide spectrum of reactions, the best of which we’ve displayed below:
Tickets to the next BrightonSEO event sold out just 12 minutes, which was an all-time record for the conference! BrightonSEO is one of the most popular SEO conferences and features a line-up of great speakers including our very own Samantha Noble, who will be talking about how to effectively re-launch a brand or product online.
Koozai have sponsored the event again this year and we have a 10 tickets to give away.