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Mistakes are a part of being human. Even as a writer, there are occasions when the brain freezes a little and spelling or grammar goes a little awry. In fact if you read enough of my blogs, you’ve probably seen a fair few examples. But just how costly could a typo really be?
Well, a study by the BBC shows that simple spelling mistakes could be very costly indeed. In fact, it has been estimated that online businesses are missing out on millions of pounds (cumulatively, not individually of course) worth of revenue each year, simply because of lexical clumsiness.
It appears that Dropbox, an online service that allows you to store photos, documents and other media online, has accidentally opened up all accounts as a result of an update. Cue hundreds of irate customers taking the company to task on their blog and a PR meltdown. Whilst the issue has been resolved now, the damage is still yet to be properly assessed.
There were some interesting developments this month, and some continued trends. In the US, Google and Bing had a share of the spoils as the only search engines to gain market share. Whilst here in the UK, Google’s market share reduced marginally, with Bing and ‘other’ search engines gaining most ground.
Looking at the UK statistics, figures from Hitwsie have revealed that Google still dominates the market, although continue the monthly trend of dropping search volume – if only fractionally. Statistics show a monthly reduction from 90.16% in February to 90.02% in March meaning a 0.13% drop in the search market.
As Russian search giant Yandex launches an English site, we look at whether there is actually room for new search engines to compete with YaBing and Google.
Last week Russian Search engine Yandex announced that they were releasing an English version of their service, allowing global visitors (or those who don’t understand the Cyrillic alphabet) to access the search site [see: Yandex Launches Foreign-Language Search Engine | The Moscow Times]. Whilst they aren’t actively marketing this extension of their current output, it does make you wonder what the maximum capacity for search engines is.
The Internet has freed up the way in which we communicate. Companies can engage with their customers without the usual boundaries (although many still fail), consumers can find what they need in minutes without leaving their home or office and information can be shared globally in real-time.
But the many benefits of the Internet are often overshadowed by an equally prevalent dark underbelly of crime and social apprehension. The freedom with which we are able to provide details and thoughts, has spread fear, mistrust and abuses right throughout the world.
So, another year has passed and some classic April Fools gags have been made (I think Google have won this year with their litany of gags, from the Google 8-Bit Maps for NES to the YouTube collection on DVD).
Independent reviews are an important tool for any business seeking to build trust with searchers and search engines alike. A five star rating on TripAdvisor can see hotels and B&B’s overburdened with bookings, whilst a sea of negative comments may make some think again. But with the site effectively being discredited as a trustworthy source by the ASA, how much value can we give these reviews?
It’s no secret that Google makes more money than some countries. Last year their revenue reached a staggering $37.9 billion across multiple channels, including search advertising, display ads and services. But where did all that money come from?
The infographic below, created by Wordstream, highlights the advertising spend across all major markets in America and includes the top advertisers in each industry. Finance and insurance is the biggest sector, spending $4 billion, with retailers and general merchandise second coughing up $2.8 billion for ad space. You can also see what the most popular and, consequently, expensive keywords are in each sector, although please note that this is specific to the U.S. market.
On ‘Black Friday’ I saw a mass of hype on the Black Friday Sales and Cyber Monday deals across the web. It wasn’t just from the US blogs and news websites, but from the leading UK ones too. So what’s wrong with that? Well if you try to actually find the deals it becomes apparent that the majority of them are not that visible and do not live up to the hype.