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Industry News Blog Posts

  • Samantha Noble
    My First Public Speaking Appearance

    On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.

    From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.

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  • John Waghorn
    Brighton SEO Conference: The Panda, the Meerkat and Pippa Middleton’s Backside

     

    You know that you’re getting up at a crazy hour of the day when you wake up and teletext is on most of the channels on your television, so as the alarm sounds at 5.30am, with no sign of the morning’s breakfast news, I slowly woke up and started getting ready to make the trip down to Brighton to meet fellow Koozai members for the Brighton SEO conference held at The Corn Exchange.

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  • James Perrin
    What is the Value of the Top Position in Google?

    A recent study by Slingshot SEO analyses the Click through Rate (CTR) for the top ten positions in Google, revealing some interesting and differing findings from previous studies.

    ‘Mission ImposSERPble: Establishing Google Click-Through Rates’ was conducted to build on the previous work from the likes of Optify and Enquiro. They found that the number one position in Google’s SERPs yielded 18.2% of clicks, a good figure, but somewhat smaller than previous studies.
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  • James Perrin
    Google Quality Guidelines: Webmaster’s Reminded Against Using Unnatural Links

    Google have let webmasters know once again that failure to meet their guidelines will result in penalties. They’ve been sending out e-mails to website owners explaining their non-tolerance towards unnatural websites asking them to adhere to their guidelines.

    This isn’t the first time that Google have done this; since December 2010 they have been providing polite email reminders to those who have fallen foul of their guidelines. However, as has been highlighted by WebProNews, this message isn’t necessarily getting across. With many webmasters still receiving emails and and being largely clueless as to why.

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  • Stephen Logan
    UK Census, LulzSec and Dropbox: A Bad Day for Online Security

    Is anything sacred on the Internet? Well, if recent revelations are anything to go by, no, not really. If you are concerned about your personal information, then you might want to look away now.

    It appears that Dropbox, an online service that allows you to store photos, documents and other media online, has accidentally opened up all accounts as a result of an update. Cue hundreds of irate customers taking the company to task on their blog and a PR meltdown. Whilst the issue has been resolved now, the damage is still yet to be properly assessed.
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  • Stephen Logan
    Unique Descriptive Keywords Added to Google Maps Listings

    If you have seen a few extra words crop up in your Google Maps listing, you’re not hallucinating. The latest in a long series of tweaks has seen the search engine integrate descriptive keywords into the SERPs listing.

    This new feature, which is simply a number of descriptive words or phrases, is designed to make a business stand out. Therefore it will look to highlight the terms that best describe an individual company, rather than the more generalised keywords you can expect to see in SERPs.
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  • James Perrin

    Just when we thought that these search engines couldn’t stand the sight of each other, they go and surprise everyone by working together to improve the way structured data is crawled and indexed.

    Okay, well truth be told, this is a rare collaboration, however every now and then the world of SEO is given a piece of crucial information and yesterdays announcement from Google, Yahoo and Bing was one of those days.
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  • Andy Williams
    Optimising Your Google Places Profile

    With Google’s focus on localised search results becoming more prominent, businesses are starting to become more aware of the need to have a Google Places profile.

    However in a majority of cases businesses are only setting up very basic profiles believing that having the listing verified is enough for them to start capturing local traffic.

    They have their profile, the address is included, so too is the website URL and they even have a category assigned, so why aren’t they appearing?

    Well there’s a little more to it than that and most business are overlooking some very important areas. Read more

  • James Perrin
    New Algorithm Update for Google: Are they Finally Targeting Content Farms?

    FarmIt seems Google are really stepping up their efforts to crack down on websites that have low quality content after they announced new algorithmic changes to demote websites of such quality in their SERPs.

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