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Industry News Blog Posts

  • Stephen Logan
    Search Engine Market Share Statistics - March 2010

    Bing make up some ground in the US, whilst Google achieve near domination of UK search volume, reaching 90%in the latest search engine market share statistics.

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  • James Perrin
    Is the Future of Digital Marketing Going Mobile?

    Smartphone ImageApple did it, Google got on board, and now Facebook are believed to bringing out their own range of smartphones. As the world begins to go mobile, we take a look at what this means for the world of Digital Marketing.

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  • James Perrin
    Display Advertising and Search Engine Marketing Experience Spend Growth

    GrowthIt appears that the online advertising industry has bucked the trend amongst many other sectors in the UK. Despite a gloomy outlook with the current UK economy, advertising on the Internet appears to be thriving.

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  • James Perrin
    What Makes Content So Valuable?

    ContentHave you ever wondered just how valuable content is? If you stop to consider the sheer volume of content that is produced on quality blogs and online publications and the revenues this generates, its true worth becomes immediately apparent.

    For users, this can be the quality of the content that’s produced, so much so it keeps them coming back day after day. For businesses, it’s the volume of hits these websites receive. As a result they are prepared to pay big bucks – which can be seen in the recent buyouts of blogs and online magazines.
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  • John Waghorn
    Search Engine Market Share Statistics – February 2012

    Now that we are into the second month of 2012, how has the market share for the search engines changed in both the UK and the US? Heading into the new-year, we previously mentioned that Bing started off well in the US, and Yahoo had not done so well, partly due to Bing overtaking them earlier on. This position has been maintained by Bing for February 2012.

    In relation to the UK market, Bing’s share has dropped slightly, however they are still placed above Yahoo overall.  All in all, Google, Yahoo and ‘Other’ sites saw a slight increase, whilst Ask and Bing saw the opposite, with a small decrease.

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  • James Perrin
    Bricks and Clicks: The Changing Face of Retail

    Paying OnlineYou’ve no doubt looked up and down your high street recently, only to discover closing down sales, boarded up shops and empty premises. This has been a continued trend of late, with a large number of well known brands either falling into administration or having to shut their doors.

    From Our Price to Rumbelows and now Barratts to La Senza, history has not been kind on the high street. The modern retail landscape demands an online presence, at the very least. For those retailers who are making a success of it, the business strategy of bricks and clicks seems to be the answer.
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  • John Waghorn
    Google Update Product Search Feature in Time for Mega Monday

    Yesterday was Mega Monday, the biggest Internet shopping day in the calendar this year, when people all over the UK headed online to spend their money on Christmas presents and gifts in time for the 25th of December. Knowing that there was going to be a major spend for online consumers, not just in the UK but also in America, where it is known as Cyber Monday, Google updated their Product Search page to include more relevant information for those shopping and searching for the best deals.

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  • Dean Marsden
    Opinion: Many UK Retailers Not Converting The Black Friday Sales Hype

    Black Friday On ‘Black Friday’ I saw a mass of hype on the Black Friday Sales and Cyber Monday deals across the web. It wasn’t just from the US blogs and news websites, but from the leading UK ones too. So what’s wrong with that? Well if you try to actually find the deals it becomes apparent that the majority of them are not that visible and do not live up to the hype.

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  • James Perrin
    Are Google Favouring Big Brands with their Sitelinks Update?

    Google have once again updated their SERPs, this time to expand the number of sitelinks and adjusting how they are shown within their search results, but with the greatest benefit coming for big brands.

    This is a significant change for brands and manufacturers, because they now take up so much of the first results page. Whilst it’s great news for them, it isn’t so for smaller businesses and resellers within the market. So what are the exact changes? Let’s take a look…
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