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This week Google have released two new initiatives. The first is ‘Google Internet Stats’ a service for trawling through the statistical data made available by some of the most preeminent sources. The second is Fast Flip, a news service that offers the latest recommended stories in a speedy online magazine style.
Whilst both have obvious advantages in theory, does the reality live up to the hypothetical possibility?
There are some website owners who take an ‘attack or be attacked mentality’ to marketing. Others are hell bent on retaliating to bad publicity they may have received. However, just like the daily spats in the Houses of Parliament, neither party usually comes out of a slanging match unscathed.
The ‘they started it’ line of defence simply won’t wash. Airing your dirty laundry in public, either with a dismissive blog post, angry press release or ill-advised tweet, could leave your intended target looking like a victim whilst your brand is tainted. This is why positive reinforcement of your own products, services and principles should be top of your agenda.
Google is often accused of monopolising the search market. Despite this, new start-ups are consistently trying to get a piece of the action. Some are determined to topple the big boys, whilst others are happy to attract a niche audience. However, as we invariably reach saturation point, what do new search engines need to offer in order to succeed?
Cuil is often cited as a classic example of a search engine trying to do too much too soon. Developed by Googlers, it got huge funding and employed extensive marketing to ensure the whole world knew about it. Sadly, Cuil just wasn’t different or good enough to succeed, resulting in its closure in 2010 – just two years after being launched.
On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.
From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.
You know that you’re getting up at a crazy hour of the day when you wake up and teletext is on most of the channels on your television, so as the alarm sounds at 5.30am, with no sign of the morning’s breakfast news, I slowly woke up and started getting ready to make the trip down to Brighton to meet fellow Koozai members for the Brighton SEO conference held at The Corn Exchange.
‘Mission ImposSERPble: Establishing Google Click-Through Rates’ was conducted to build on the previous work from the likes of Optify and Enquiro. They found that the number one position in Google’s SERPs yielded 18.2% of clicks, a good figure, but somewhat smaller than previous studies.
Google have let webmasters know once again that failure to meet their guidelines will result in penalties. They’ve been sending out e-mails to website owners explaining their non-tolerance towards unnatural websites asking them to adhere to their guidelines.
This isn’t the first time that Google have done this; since December 2010 they have been providing polite email reminders to those who have fallen foul of their guidelines. However, as has been highlighted by WebProNews, this message isn’t necessarily getting across. With many webmasters still receiving emails and and being largely clueless as to why.
It appears that Dropbox, an online service that allows you to store photos, documents and other media online, has accidentally opened up all accounts as a result of an update. Cue hundreds of irate customers taking the company to task on their blog and a PR meltdown. Whilst the issue has been resolved now, the damage is still yet to be properly assessed.
Just when we thought that these search engines couldn’t stand the sight of each other, they go and surprise everyone by working together to improve the way structured data is crawled and indexed.
Okay, well truth be told, this is a rare collaboration, however every now and then the world of SEO is given a piece of crucial information and yesterdays announcement from Google, Yahoo and Bing was one of those days.
If you’ve ever had pages on your site that are no longer live, but still get indexed and appear within the search results, then you’ll no doubt be aware of what it takes to remove them.
Usually your first port of call will be to update the robots.txt file. This will stop the page being crawled and can eliminate some of the issues. However, for some inexperienced website owners, identifying and updating this kind of technical information can pose significant issues.