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The Internet has freed up the way in which we communicate. Companies can engage with their customers without the usual boundaries (although many still fail), consumers can find what they need in minutes without leaving their home or office and information can be shared globally in real-time.
But the many benefits of the Internet are often overshadowed by an equally prevalent dark underbelly of crime and social apprehension. The freedom with which we are able to provide details and thoughts, has spread fear, mistrust and abuses right throughout the world.
First Google siphoned off keyword data from Analytics, with (not provided) becoming the top referring term for many site owners overnight. Now Mozilla are getting involved, with their Firefox browser encrypting search queries behind a HTTPS connection. So what does this mean for Analytics users?
So, another year has passed and some classic April Fools gags have been made (I think Google have won this year with their litany of gags, from the Google 8-Bit Maps for NES to the YouTube collection on DVD).
On ‘Black Friday’ I saw a mass of hype on the Black Friday Sales and Cyber Monday deals across the web. It wasn’t just from the US blogs and news websites, but from the leading UK ones too. So what’s wrong with that? Well if you try to actually find the deals it becomes apparent that the majority of them are not that visible and do not live up to the hype.
The murmurings surrounding the sale of Yahoo are growing. It seems each week we’re talking about another Internet company as a potential buyer of the former search giant, but just who, if anyone, is going to buy the struggling Internet Corporation?
Despite Jerry Yang saying the company was not up for sale at the start of the month, it has been mooted that they are now looking at potential buyers. Some bidders sit as outstanding candidates, others are more speculative, so here is a guide to the names and players who are being touted as potential suitors.
On Sunday 23rd October myself, Sam and Ben will be attending the speakers’ dinner for Searchlove, with the conference to follow on Monday and Tuesday. For those curious about the event, or who want a Searchlove preview, we’ve put together our thoughts on the topics and idea’s we’d like to see covered on the day.
When Google deliberately flouted censorship rules in China, they were promptly booted out of the country. Australia has been slowly moving towards ratifying a policy to prevent its citizens from viewing particular content, most notably adult material – although this hasn’t proved popular with all, including the US. Now it appears that the UK might be next to follow suit, albeit with the option to opt-in.
On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.
From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.
The issue arose back before Valentine’s Day, when Interflora noticed something amiss when customers searched for ‘Interflora Flowers’ within search engines. They noticed that Marks & Spencer were showing for their brand related key terms within the paid-for search results.
The common held belief that traditional print media is losing ground to the online medium appears to have been confirmed with latest figures from comScore.
In a study into Internet usage across Europe, it was recorded that 167.2 million unique visitors went on online newspaper sites in June 2011, representing an 11% rise year-on-year. This is a growing trend that has often raised the question whether the Internet is putting an end to the traditional newspaper.
This is why domain squatting became such huge business in the last decade. You could buy up any number of .com’s, .co.uk’s or anything else with a company’s name attached and wait for them to come and ask you for the rights. If they didn’t cough up, you could (theoretically at least) put whatever you wanted on that domain.