Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
Companies involved in the clothing industry should establish an online presence to take advantage of the growing number of shoppers heading to the internet to make purchases.
New features have been released for Intelligence Reports from Google Analytics.
For some, branding is simply a formality, certainly in terms of colouration. However COLOURlovers, a site dedicated to sharing, well, colours, have looked a little deeper into the trends and psychology of online corporate branding.
The findings were somewhat unsurprising, but certainly colourful. Brands are favouring primary colours, with particular focus on red and blue hues. So despite their best efforts to differentiate from one another, evidently there is a certain uniformity in how corporate business branding.
As the UK only search tab goes walkabout, we look at why Google binned it in favour of the left-hand navigation.
As part of the recent reshuffle of the Google SERPs, the UK only results tab (formerly featured beneath the search box) has vanished. With the continuing issues of international sites featuring in Google.co.uk results, UK searchers (and SEO experts) are facing further confusion.
Okay, so the ‘pages from the UK’ button has only migrated south west slightly to the left hand navigation, but what does this achieve?
It can probably be looked at in 2 ways. Firstly there’s the cynical view. Google want to keep you on their search engine. They want you to keep searching and to click on a few of their sponsored adverts for good measure. This is how they make their money and ensure they maintain search dominance.
Latest figures show that Google has continued its search engine market dominance, Bing has made small gains and Yahoo are spiralling into search oblivion.
Once again we take a look at the search activity of users both sides of the pond to gauge how the search engine market is developing. Since our last report in November [see: Search Engine Market Share Statistics - November 2009], Google have continued to strengthen their vice-like grip on the industry whilst Bing have been picking up some of Yahoo’s deserters.
Google now control over two thirds of the U.S. market, extending their share from 65.4% in October up to 67.3% two months later (statistics courtesy of Nielsen). Here, the search giant is now just shy of a 90% share, being the engine of choice for 89.68% of all searches, which is in itself a 0.94% leap (figures from Hitwise). But for all these gains there have to be losses, and unfortunately for Yahoo! they have been the hardest hit.
It’s business as usual when it comes to April’s search engine market share statistics. Read more
It appears that the online advertising industry has bucked the trend amongst many other sectors in the UK. Despite a gloomy outlook with the current UK economy, advertising on the Internet appears to be thriving.
Having indexed trillions of pages, Google has the world’s knowledge at its fingertips. However, there is a big difference between being able to access content and actually understanding, or indeed indexing it.
Like a library without a Dewey decimal system or a phonebook that uses neither the alphabet nor location as guidelines, this collective data is useless without order. So search engines use keywords and domain strength as a basic quality guideline. However, even when combined with 200+ ranking factors, results still aren’t perfect.
2011 represented a year of change, contrast and, in some cases, continuity for search engines in both the US and UK markets. It was a bumpy ride for most, with many experiencing optimistic highs and worrying lows at some point throughout the year.
Yet the clearest indication of how well they performed is to analyse their percentage changes from the start of 2011 to the end. Whilst some of the statistics were to predictable, some are actually quite surprising, representing new opportunities and challenges for the year ahead.
On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.
From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.