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Industry News Blog Posts

  • Stephen Logan
    Why Bad Mouthing Competitors Online is Poor Form

    Don'tThere are some website owners who take an ‘attack or be attacked mentality’ to marketing. Others are hell bent on retaliating to bad publicity they may have received. However, just like the daily spats in the Houses of Parliament, neither party usually comes out of a slanging match unscathed.

    The ‘they started it’ line of defence simply won’t wash. Airing your dirty laundry in public, either with a dismissive blog post, angry press release or ill-advised tweet, could leave your intended target looking like a victim whilst your brand is tainted. This is why positive reinforcement of your own products, services and principles should be top of your agenda.

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  • James Perrin
    Koozai’s Sam Noble to Speak at BrightonSEO

    This year, BrightonSEO will be like no other. Not only are we sponsoring the event, but this year we will also be speaking, something we’re truly excited about. Our very own Digital Marketing Director, Sam Noble will take to the stage and discuss how to effectively launch or re-launch brands or products online. So be sure to give her a warm welcome!

    This year the event will take place on April 13th at the Brighton Dome, and is set to be the biggest one so far. Tickets sold out in a record 13 minutes!

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  • John Waghorn
    Google Update Product Search Feature in Time for Mega Monday

    Yesterday was Mega Monday, the biggest Internet shopping day in the calendar this year, when people all over the UK headed online to spend their money on Christmas presents and gifts in time for the 25th of December. Knowing that there was going to be a major spend for online consumers, not just in the UK but also in America, where it is known as Cyber Monday, Google updated their Product Search page to include more relevant information for those shopping and searching for the best deals.

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  • James Perrin
    SEO Horror Stories and Nightmares

    GhostsWe all know a good horror story or two, we all have our favourite scary movies, but nothing comes close to the SEO and digital marketing nightmares that have taken place this year. In the spirit of Halloween we thought why not share a couple of horror stories of our own; a lot has happened this year and these are just some of the tales that’ll be enough to make anyone in the industry shudder in fear.
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  • James Perrin
    A Guide to Yahoo's Potential Buyers

    The murmurings surrounding the sale of Yahoo are growing. It seems each week we’re talking about another Internet company as a potential buyer of the former search giant, but just who, if anyone, is going to buy the struggling Internet Corporation?

    Despite Jerry Yang saying the company was not up for sale at the start of the month, it has been mooted that they are now looking at potential buyers. Some bidders sit as outstanding candidates, others are more speculative, so here is a guide to the names and players who are being touted as potential suitors.
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  • Arnold Ma
    New London Google Office - Learn with Google Day

    Google LogoYou know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…

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  • Stephen Logan
    The Potential Implications of Google Mega Sitelinks

    Whenever Google introduce an update to their SERPs or adjust their algorithm, there is always a knock-on effect for SEOs and Webmasters. Whether you have to re-evaluate on-page content, as with the Panda update, or look at your local presence again as many had to do when Places exploded all over results pages.

    Yesterday Google unleashed mega sitelinks. It may sound like the latest addition to the Transformers franchise, but in fact this new barrage of links for results pages is significantly less one dimensional, offering opportunities and concerns aplenty.
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  • Stephen Logan
    Google Pushing Local Search with City Pages

    As if local SERPs weren’t enough, what with Places integration and ever-expanding descriptions, Google is now rolling out City Pages. This new innovation is designed to provide a locals-eye-view of any destination. With inhabitants providing reviews on businesses within the city limits.

    This is being rolled out in a few U.S. cities currently (Portland, Austin, Madison and San Diego to be exact), with information built up over a number of months and using a variety of quirky techniques. Essentially the idea is to develop a broad overview of what is actually happening locally, rather than simply relying on algorithms.
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  • Stephen Logan
    Google SPDY HTML Goes Commercial

    Site speed became the talk of the search industry for a few months in 2009. This came after Google officially announced that they would be taking page load time into account when ranking sites, which led many to make long-overdue changes.

    One of the key initiatives to come out of this was SPDY – essentially a Google-generated, turbo-boosted HTML code. Now it appears that SPDY has gone from a hypothetical concept to a practical, and saleable service; with Strangeloop being the first to actually offer it to site owners.
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