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Industry News Blog Posts

  • Stephen Logan

    A lot of companies will offer SEO services or ‘local optimisation’, promising the moon and delivering little more than a Google Places profile. Whilst it is important to have your business featured, there really is no need to pay for the privilege. It should be part of your SEO work, not the sum total of it.

    Unfortunately, some people pay for exactly that. And as has been reported by State of Search , it appears that some people are doing so twice. An agency that has been creating Google Places profiles on behalf of clients is now using them to blackmail those self same businesses.  Therefore if you don’t come up with additional cash, your listing will be removed.
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  • Samantha Noble
    Koozai Sponsoring Think Visibility Conference

    Think Visibility LogoIt’s all go at Koozai. After the successful rebranding in May, we have been looking to branch out even further to help spread the word. As a result of these continuing efforts we are delighted to be able to announce that Koozai will be the premium sponsor for the upcoming Think Visibility conference. In addition, we are also sponsoring the pre-party on the Friday night. Lots of exciting things planned for the event especially the evening party, so it would be a shame for you to miss out!

    Having attended the conference earlier in the year, we’re already fully aware of just how popular it is within the industry. Think Visibility attracts some of the best speakers from all sectors within Online Marketing; helping to draw an audience that is as knowledgeable as it is sizeable. As you can tell from our series of blogs from the last conference, it’s pretty easy to see why Think Vis continues to grow in popularity [see: Think Visibility Part 1 - Link Building and CRO with Psychology].
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  • James Perrin
    Search Engine Market Share Statistics - April 2012

    It’s business as usual when it comes to April’s search engine market share statistics. Read more

  • Stephen Logan
    HP TouchPad: A Lesson in Viral Fire Sales for a Digital Age

    HP LogoIt’s fire sale time! That usually only means one of two things: 1) a company is going out of business or 2) a manufacturer is trying to shift a failed product.  In this case it’s the latter, with HP attempting to get rid of its TouchPad.

    This is just one such example in a long tradition of stockroom clearances. For instance, back in 2001 Sega couldn’t offload the ill-fated Dreamcast fast enough, dropping prices down to a miserly $50 (from its original $200 asking price). Now Hewlett Packard are doing the same with their now discontinued first foray into the tablet market.

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  • James Perrin
    Improve Your Brand’s Visibility with Search Engine Marketing

    SEMA recent conference hosted by the Internet Advertising Bureau (IAB) saw brand marketers, agencies as well as search engine and mobile specialists get together to talk about brands’ visibility through search engine marketing.

    Some key notes were taken from the presentations at the conference, which are available from the IAB website. However, all appeared to agree that effective online marketing can significantly improve a brand’s visibility, especially Fast Moving Consumer Goods (FMCG) brands.
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  • James Perrin
    Move over MySpace: LinkedIn Second Most Popular Social Network

    More misery for MySpace as LinkedIn passes the ailing social network. The niche network for professionals is now second in terms of unique visits in the US, trailing the imperious Facebook.

    LinkedIn have been enjoying  somewhat successful 2011 as they passed the 100 million users bench mark at the start of the year [See: Are you LinkedIn?]. The rise in the number of users has seen a huge surge in web traffic, with 33.9 million unique visitors in June.
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  • Mike Essex
    135 Takeaways from SearchLove Day 1 #SearchLove

    With the SearchLove conference already at the halfway stage, here’s my quick review of the first day; covering speeches from Rand Fishkin, Joost De Valk, Rob Ousbey, Wil Reynolds, Mat Clayton, Joanna Lord  as well as Will and Tom Critchlow.

    We will be publishing our Day 2 round-up tomorrow, but for more real-time updates follow @Koozai_Mike, @Koozai_Sam and @Koozai_Ben – or follow the #SearchLove hashtag.

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  • John Waghorn
    Google Trusted Stores to Rate User Satisfaction?

    Speculation has increased over the last few days that the multimillion pound search engine Google is set to introduce a new feature called ‘Google Trusted Stores’ on their search page results.

    Discovered on the Google Operating System Blog the story reports that the new feature “makes it easier for online shoppers to identify stores that provide an excellent online shopping experience”.

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  • James Perrin
    Display Advertising and Search Engine Marketing Experience Spend Growth

    GrowthIt appears that the online advertising industry has bucked the trend amongst many other sectors in the UK. Despite a gloomy outlook with the current UK economy, advertising on the Internet appears to be thriving.

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  • James Perrin
    What Makes Content So Valuable?

    ContentHave you ever wondered just how valuable content is? If you stop to consider the sheer volume of content that is produced on quality blogs and online publications and the revenues this generates, its true worth becomes immediately apparent.

    For users, this can be the quality of the content that’s produced, so much so it keeps them coming back day after day. For businesses, it’s the volume of hits these websites receive. As a result they are prepared to pay big bucks – which can be seen in the recent buyouts of blogs and online magazines.
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  • Alec Sharratt

    As many of you will have heard, in just a few weeks (25th May) the giant nanny state of Europe is to cough forth a law on the use of cookies, one of 3,000 laws generated each year by the EU. If you use Pay Per Click advertising or if you use Google Analytics you will fall under the jurisdiction of this new law, in fact nearly all European websites will be effected. In fact anyone who advertises in Europe will be affected by them.

    So what is it?

    Well the new directive stipulates that explicit consent must be gained from every site visitor in order to install cookies on the visitor’s computer. That is being interpreted by most people as requiring some sort of pop up style consent form that asks visitors if they agree to allow specific cookies to be installed.

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