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Whenever Google introduce an update to their SERPs or adjust their algorithm, there is always a knock-on effect for SEOs and Webmasters. Whether you have to re-evaluate on-page content, as with the Panda update, or look at your local presence again as many had to do when Places exploded all over results pages.
Yesterday Google unleashed mega sitelinks. It may sound like the latest addition to the Transformers franchise, but in fact this new barrage of links for results pages is significantly less one dimensional, offering opportunities and concerns aplenty.
A lot of buzz is already happening around our re-brand and one of the biggest questions is ‘What is the meaning of Koozai?’ so I thought it would be appropriate to write a quick blog post to answer just that.
Definition: The Power of an Original Thought
Google’s I/O conference gets technology and SEO folks all worked up. It might be for developers, but we’ve all got a stake in Googley goings on. Reading up about it over the weekend, it seems that Google has teased us all with visions of the future – well, the Google-centric version of the future. In Harry’s latest post (Seeing Double – How to Win the Second Screen Revolution), he talks about a future laden with self-driving hover cars and multi-function gesture controlled windows. Sounds cool huh?
Now that we are into the second month of 2012, how has the market share for the search engines changed in both the UK and the US? Heading into the new-year, we previously mentioned that Bing started off well in the US, and Yahoo had not done so well, partly due to Bing overtaking them earlier on. This position has been maintained by Bing for February 2012.
In relation to the UK market, Bing’s share has dropped slightly, however they are still placed above Yahoo overall. All in all, Google, Yahoo and ‘Other’ sites saw a slight increase, whilst Ask and Bing saw the opposite, with a small decrease.
In recent weeks somebody has been tampering with the links and profiles on dozens of SEO-related Wikipedia pages including Aaron Wall and Barry Schwartz. This is nothing new of course. It’s an open platform that is almost entirely reliant on visitor contributions, as such anybody can anonymously adjust content as they deem fit. But what does this mean for the future of Wikipedia profiles, and the appearance of SEO on the site?
Theoretically, Super Savvy Me is a fantastic site for consumers to rate a wide range of products and enjoy decent discounts. However, you don’t need to scratch too far beneath the surface to expose the potentially misleading nature of the site.
I have to admit, I had never heard of it before a recent national radio advertising campaign. There again, I’m not exactly in their target market. Super Savvy Me is predominantly aimed at female Internet users. Offering, in their own (Meta) words, ‘Ideas, inspiration & wisdom to help you make the most out of life.’
Google SERPs have become an abundant source of information in recent years. From the latest sports results to local cinema listings, you can get all the details you need from a simple search. Now you can even get the latest flight times on your results page for most major destinations.
This kind of instant resource can be hugely effective in reducing your time online. In the image below you can see the kind of level of detail that you can get through a simple search; in this case for flights between Los Angeles (LAX) and Boston (Logan International).
Google might well be one of the most recognisable brands in the world, but when it comes to generating widespread buzz, it’s the mysterious doodle that often provides their most useful asset.
The Google home page is renowned for its simplicity. Just a white screen, search box and the logo – that’s it. But over the years this simplicity has been regularly tampered with. The logo undergoes strange transformations to mark special anniversaries and other worldly events.
Guest bloggers can help drive a website up the ranking of search engines, it has been suggested.
First Google siphoned off keyword data from Analytics, with (not provided) becoming the top referring term for many site owners overnight. Now Mozilla are getting involved, with their Firefox browser encrypting search queries behind a HTTPS connection. So what does this mean for Analytics users?