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Industry News Blog Posts

  • Stephen Logan
    Infographic: How Google Makes its Money

    It’s no secret that Google makes more money than some countries. Last year their revenue reached a staggering $37.9 billion across multiple channels, including search advertising, display ads and services. But where did all that money come from?

    The infographic below, created by Wordstream, highlights the advertising spend across all major markets in America and includes the top advertisers in each industry. Finance and insurance is the biggest sector, spending $4 billion, with retailers and general merchandise second coughing up $2.8 billion for ad space. You can also see what the most popular and, consequently, expensive keywords are in each sector, although please note that this is specific to the U.S. market.

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  • James Perrin
    The Content Strategy Forum 2011 - Day 2

    If day one of the CS Forum provided me with a deeper understanding of content strategy and useful takeaways [See: The Content Strategy Forum - Day One] then day two gave me so much more. I was able to discover content strategy tips from the very best people practising this discipline.

    From easy to use success metrics to analysing your content using analytics and from strategies for the social web to effective video content, I listened to compelling talks, something that should be shared to the wider community. One of the key takeaways from the Forum, as advocated by Melissa Rach is that our competitive advantage comes when we share…so share I will…
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  • Oliver Ewbank
    Get London Underground Directions with Google Maps

    London Underground LogoIt’s finally here! You can now get a range of London transport directions through Google Maps.  This simple function will help millions of commuters get from A to B with an accurate list of instructions. The public transport directions will display information for all Underground, bus, tram and Docklands Light Railway (DLR) lines.

    London is not always best known for its easy transport system, but this new function will help the public access quick up-to-date directions. For example, let’s say you are in Piccadilly Circus and you want to visit Shakespeare’s Globe Theatre. A simple direction search will display all the transport connections available.

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  • Stephen Logan

    Duplicate content can be an anger-inducingly emotive subject for some. If you have been a victim of plagiarism, you might well understand just how frustrating it is to have your original content appear beneath a duplicate in the search results. Whilst search engines can rely on various indicators, including when a page is first indexed and the relevant authority (inbound links etc.), mistakes still happen.

    Equally, as an author on a specialist subject, you want to be able to build up relevance within your sector. Signals are already in place, linking names with specific posts across the Internet; however, it now appears that Google is going even further.
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  • Andy Williams
    Google Places Reviews - Responding To Bad Reviews

    Google LogoI recently wrote about how important it is for businesses to gain reviews to help improve Google Places rankings, but what happens if you receive bad reviews or negative feedback?

    Well responding to bad reviews is possible if you have a verified Google Places profile.

    Negative feedback is very different to positive reviews you may have received. First off it is very easy to take them to heart, after all this is your business that someone is criticising. So try not to let your emotions take over. It is important to remain professional and treat the review just like you would a positive one.

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  • Stephen Logan
    The Online Corporate Branding Rainbow - Where Do You Fit In?

    Colors of the WebFor some, branding is simply a formality, certainly in terms of colouration. However COLOURlovers, a site dedicated to sharing, well, colours, have looked a little deeper into the trends and psychology of online corporate branding.

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  • Stephen Logan
    Google Explains Importance of Local Listings

    GPS navigation, travel and tourism cocneptGoogle has advised businesses on the importance of making their listings easily available on its search and map functions.

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  • Stephen Logan
    Video Hosting Sites 'May Improve Online Marketing'

    YouTubeThe launch of new video hosting websites could have many advantages for firms when it comes to online marketing, it has been claimed.

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  • Stephen Logan
    Google Continue to Innovate but Does it Really Add Value?

    This week Google have released two new initiatives. The first is ‘Google Internet Stats’ a service for trawling through the statistical data made available by some of the most preeminent sources. The second is Fast Flip, a news service that offers the latest recommended stories in a speedy online magazine style.

    Whilst both have obvious advantages in theory, does the reality live up to the hypothetical possibility?

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  • James Perrin
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