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Theoretically, Super Savvy Me is a fantastic site for consumers to rate a wide range of products and enjoy decent discounts. However, you don’t need to scratch too far beneath the surface to expose the potentially misleading nature of the site.
I have to admit, I had never heard of it before a recent national radio advertising campaign. There again, I’m not exactly in their target market. Super Savvy Me is predominantly aimed at female Internet users. Offering, in their own (Meta) words, ‘Ideas, inspiration & wisdom to help you make the most out of life.’
Google Analytics’ Intelligence Tool can be utilised so online companies can create advanced segments from automatic alerts in a quick and easy way.
Google hold steady in the UK but take another hit in the US as Yahoo and Bing gain momentum.
Google have maintained their 91.7% stranglehold on the UK search market in the latest Hitwise figures. Bing and Ask make slight slips, down to 2.98% and 1.34% of the search market respectively, but the big three remain largely unchanged.
These developments often blur the line around what would be covered under the definition of advertising and marketing, as they become more and more invasive of consumer space.
So, who has been optimising ad copy recently? Anyone noticed anything different when creating a new text ad through the AdWords interface?
Well there have been further tweaks to the AdWords interface, this time to what you see when you are creating new ad copy. With the introduction of the alterations to headline and description line 1, Google have now amended the ad preview you see when entering new text in to each field. I would like to at this point congratulate Google on getting their interface up to speed so quickly!
Just a couple of days after Google finally confirmed that Caffeine had gone live, they have brought colour and life to their homepage. The Bing-ification of Google continues.
After introducing a left-hand navigation [see: The Changing Anatomy of a Google Search Page], which had more than a passing resemblance to Bing’s, it looks like Google have been borrowing from their Microsoft rivals again. Today the world woke up to a full colour Google homepage. The white background has been replaced by a rolling reel of photography.
The Internet has freed up the way in which we communicate. Companies can engage with their customers without the usual boundaries (although many still fail), consumers can find what they need in minutes without leaving their home or office and information can be shared globally in real-time.
But the many benefits of the Internet are often overshadowed by an equally prevalent dark underbelly of crime and social apprehension. The freedom with which we are able to provide details and thoughts, has spread fear, mistrust and abuses right throughout the world.
If there were still people out there unconvinced as to how big a part Google + was going to play in the big Google shake up then the latest in a string of big updates (from Google) should finally give the biggest indication yet.
Apple did it, Google got on board, and now Facebook are believed to bringing out their own range of smartphones. As the world begins to go mobile, we take a look at what this means for the world of Digital Marketing.
Does the world really need a new multi-platform Internet browser? Yahoo! seems to think so. Suspend your disbelief for a while though, as we take a quick look at Axis, the new browser for iOS and desktops.