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Industry News Blog Posts

  • Stephen Logan
    Google Explains Importance of Local Listings

    GPS navigation, travel and tourism cocneptGoogle has advised businesses on the importance of making their listings easily available on its search and map functions.

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  • Stephen Logan

    Semantic search, the core idea of web 3.0, is all about understanding the searcher and the terms used in order to provide answers, not just results; could Google personalisation, along with other factors, be heralding in this new era of the Internet and search?

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  • Stephen Logan
    Infographic: How Google Makes its Money

    It’s no secret that Google makes more money than some countries. Last year their revenue reached a staggering $37.9 billion across multiple channels, including search advertising, display ads and services. But where did all that money come from?

    The infographic below, created by Wordstream, highlights the advertising spend across all major markets in America and includes the top advertisers in each industry. Finance and insurance is the biggest sector, spending $4 billion, with retailers and general merchandise second coughing up $2.8 billion for ad space. You can also see what the most popular and, consequently, expensive keywords are in each sector, although please note that this is specific to the U.S. market.

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  • Arnold Ma
    New London Google Office - Learn with Google Day

    Google LogoYou know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…

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  • James Perrin
    The Content Strategy Forum 2011 - Day 2

    If day one of the CS Forum provided me with a deeper understanding of content strategy and useful takeaways [See: The Content Strategy Forum - Day One] then day two gave me so much more. I was able to discover content strategy tips from the very best people practising this discipline.

    From easy to use success metrics to analysing your content using analytics and from strategies for the social web to effective video content, I listened to compelling talks, something that should be shared to the wider community. One of the key takeaways from the Forum, as advocated by Melissa Rach is that our competitive advantage comes when we share…so share I will…
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  • Stephen Logan
    Social Networking in the Dock

    CourtWhilst social networking sites provide a fantastic free platform for communication, sharing and self promotion, they are certainly not without risk. Of course there are many and varied hilarious stories of folks getting the boot from their employers for a few choice words; however, in recent times, this has taken a far more serious turn.

    Who can forget the pivotal trial in which Paul Chambers was found guilty of sending menacing massages on Twitter, after making a bomb joke on Twitter? [see: Beware the Twitter Hate Mob] Courtney Love is another classic example of causing affray online. Her tweeted rants against a fashion designer saw the singer stung by a libel bill of £264,000.
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  • Stephen Logan

    Duplicate content can be an anger-inducingly emotive subject for some. If you have been a victim of plagiarism, you might well understand just how frustrating it is to have your original content appear beneath a duplicate in the search results. Whilst search engines can rely on various indicators, including when a page is first indexed and the relevant authority (inbound links etc.), mistakes still happen.

    Equally, as an author on a specialist subject, you want to be able to build up relevance within your sector. Signals are already in place, linking names with specific posts across the Internet; however, it now appears that Google is going even further.
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  • Stephen Logan

    The economy of Digital Britain, and the risks online enterprises face have been widely reported. In fact only this morning Eric Schmidt was talking up the role of entrepreneurs and Internet-based businesses in driving the UK economy forwards. However, today also saw Chancellor George Osborne step up to the speaker’s podium at Google Zeitgeist, where he delivered an extensive speech on the fiscal side of our online economy.

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  • Stephen Logan
    Google Continue to Innovate but Does it Really Add Value?

    This week Google have released two new initiatives. The first is ‘Google Internet Stats’ a service for trawling through the statistical data made available by some of the most preeminent sources. The second is Fast Flip, a news service that offers the latest recommended stories in a speedy online magazine style.

    Whilst both have obvious advantages in theory, does the reality live up to the hypothetical possibility?

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