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I remember being drawn into the buzz SeeSaw generated before its launch in February 2010. It had a long planning stage and was incredibly well deployed, so where has it gone wrong and how does the competition fair?
SeeSaw.com promised to bring together TV shows from a variety of producers. That’s great! Who doesn’t like the simplicity having everything in one place? A great idea on paper and focus groups loved it. It started out with just a selection of BBC, Channel 4 and Five shows with a plan to include selection of high profile US dramas in future following additional funding.
We have seen a huge increase of well known retails branch out to mobile sites, from ASOS back in 2010 to Newlook in April this year.
The launch of new video hosting websites could have many advantages for firms when it comes to online marketing, it has been claimed.
There are some website owners who take an ‘attack or be attacked mentality’ to marketing. Others are hell bent on retaliating to bad publicity they may have received. However, just like the daily spats in the Houses of Parliament, neither party usually comes out of a slanging match unscathed.
The ‘they started it’ line of defence simply won’t wash. Airing your dirty laundry in public, either with a dismissive blog post, angry press release or ill-advised tweet, could leave your intended target looking like a victim whilst your brand is tainted. This is why positive reinforcement of your own products, services and principles should be top of your agenda.
Now that we are into the second month of 2012, how has the market share for the search engines changed in both the UK and the US? Heading into the new-year, we previously mentioned that Bing started off well in the US, and Yahoo had not done so well, partly due to Bing overtaking them earlier on. This position has been maintained by Bing for February 2012.
In relation to the UK market, Bing’s share has dropped slightly, however they are still placed above Yahoo overall. All in all, Google, Yahoo and ‘Other’ sites saw a slight increase, whilst Ask and Bing saw the opposite, with a small decrease.
A new year and a new development in the ongoing struggle for search engine market share. Last year we spoke about the turning point when Microsoft’s Bing would overtake Yahoo in terms of US market share; well latest figures reveal they have done so, meaning that 2012 has started off great for Bing, and pretty poorly for Yahoo.
In the UK, the good news for Bing has continued as their share has jumped 0.26% in the last month. All other search engines gained a share of the UK market, with Google being the only one to actually see a drop.
On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.
From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.
Yesterday the BBC ran a story about how the founder of Stagecoach, Sir Brian Souter, had seen his website stripped of its rankings within Google. Understandably, he was less than happy with this revelation, claiming that “it’s not Google’s place to decide which sites we can see and those we can’t”. Sadly for Brian, it is.
The question of whether Google should wield this power is one that has been discussed time and time again. It’s an ethical quagmire, one which everybody has their own opinion on. However, what Google do have, as with all search engines, is a strict code of practice that webmasters should adhere to and an algorithm to index sites fairly.
Google have once again updated their SERPs, this time to expand the number of sitelinks and adjusting how they are shown within their search results, but with the greatest benefit coming for big brands.
This is a significant change for brands and manufacturers, because they now take up so much of the first results page. Whilst it’s great news for them, it isn’t so for smaller businesses and resellers within the market. So what are the exact changes? Let’s take a look…
That was until last week when they announced they would no longer post reviews or parts of reviews from other sites about a specific business on their own Google Places site. The move is a result of a U.S. antitrust investigation into its business practices according to the Financial Times.