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Industry News Blog Posts

  • James Perrin
    Does Twitter have Security Issues? Recent Hacks Raise Concerns

    TwitterThis morning hackers accessed Fox News’ Twitter Account and announced to the world that the U.S. President, Barack Obama, had been shot dead. Worryingly, this came from a verified account. It’s another example in a long list of high profile hacks on Twitter.

    Last week, British actor Simon Pegg admitted that his Twitter account had also been hacked. A link was posted to download a screensaver from his recent movie, ‘Paul’, which was actually in fact a login-stealing malware virus. So, two hacks in two weeks, is this the start of something major?

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  • James Perrin

    Last week Google announced an algorithm update – to clean up their SERPs by demoting sites containing low quality content. We have a look at the some of the affected sites and what this means for content marketers.

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  • Samantha Noble
    My First Public Speaking Appearance

    On the 22nd September 2011, I made my first appearance on a stage at OMN London alongside Mike Essex where we presented our tactics for dominating page one of the search results for a brand. If you had asked me six months ago whether I would have done something like this, the answer would have been a definite NO! However, I overcame my fears and stood up in front of approximately 300 people with an interest in digital marketing and presented to them.

    From speaking to people in the industry over the past three years, public speaking is a fear of many people and I wanted to put together this post to share some of my thoughts and tell you how I went about combating that fear in 15 steps.

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  • Dean Marsden
    Online TV Catch Up Service SeeSaw.com to close after 16 months

    SeeSaw TV LogoI remember being drawn into the buzz SeeSaw generated before its launch in February 2010. It had a long planning stage and was incredibly well deployed, so where has it gone wrong and how does the competition fair?

    SeeSaw.com promised to bring together TV shows from a variety of producers. That’s great! Who doesn’t like the simplicity having everything in one place? A great idea on paper and focus groups loved it. It started out with just a selection of BBC, Channel 4 and Five shows with a plan to include selection of high profile US dramas in future following additional funding.

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  • Stephen Logan
    Video Hosting Sites 'May Improve Online Marketing'

    YouTubeThe launch of new video hosting websites could have many advantages for firms when it comes to online marketing, it has been claimed.

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  • Arnold Ma
    New London Google Office - Learn with Google Day

    Google LogoYou know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…

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  • James Perrin
    Are Google Favouring Big Brands with their Sitelinks Update?

    Google have once again updated their SERPs, this time to expand the number of sitelinks and adjusting how they are shown within their search results, but with the greatest benefit coming for big brands.

    This is a significant change for brands and manufacturers, because they now take up so much of the first results page. Whilst it’s great news for them, it isn’t so for smaller businesses and resellers within the market. So what are the exact changes? Let’s take a look…
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  • Tara West
    The Rise of Mobile Websites in the Fashion Industry

    chanel-logo-300x200There is a serious increase in demand in the fashion industry for retailers to become multi-channel and make browsing and buying on a mobile easier for consumers.

    We have seen a huge increase of well known retails branch out to mobile sites, from ASOS back in 2010 to Newlook in April this year.

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  • James Perrin
    Review Stealing Stopped By Google Places

    Google Places have long used reviews of local businesses from third party sites as a way of centralising all or as much information about that specific business.

    That was until last week when they announced they would no longer post reviews or parts of reviews from other sites about a specific business on their own Google Places site. The move is a result of a U.S. antitrust investigation into its business practices according to the Financial Times.
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  • Stephen Logan
    Google Begins Integrating Flight Details into SERPs

    Google SERPs have become an abundant source of information in recent years. From the latest sports results to local cinema listings, you can get all the details you need from a simple search. Now you can even get the latest flight times on your results page for most major destinations.

    This kind of instant resource can be hugely effective in reducing your time online. In the image below you can see the kind of level of detail that you can get through a simple search; in this case for flights between Los Angeles (LAX) and Boston (Logan International).


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