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I recently wrote about how important it is for businesses to gain reviews to help improve Google Places rankings, but what happens if you receive bad reviews or negative feedback?
Well responding to bad reviews is possible if you have a verified Google Places profile.
Negative feedback is very different to positive reviews you may have received. First off it is very easy to take them to heart, after all this is your business that someone is criticising. So try not to let your emotions take over. It is important to remain professional and treat the review just like you would a positive one.
Google Analytics’ Intelligence Tool can be utilised so online companies can create advanced segments from automatic alerts in a quick and easy way.
Microsoft search engine Bing has revealed phase two of its major revamp as they look to increase market share by integrating social tools on their search pages.The update features new social tools which will be added to the right hand side of results pages to display user mentions and ratings from your social connections.
Everybody wants a domain name that is easy to remember, and you can’t get much simpler than a one or two letter domain. But how much would you spend to secure such lucrative online real-estate? £100? £1,000? Maybe even £10,000?
Well, in a recent auction, a number of major businesses and investors put up some serious money; purchasing these minimalist domains at an average cost of £39,000. It should be noted that this was a charity auction, which may have inspired some liberal bidding; however, the fact remains that the likes of O.co.uk, fb.com and g.co.uk didn’t come cheap. So why are they worth so much?
You know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…
It’s finally here! You can now get a range of London transport directions through Google Maps. This simple function will help millions of commuters get from A to B with an accurate list of instructions. The public transport directions will display information for all Underground, bus, tram and Docklands Light Railway (DLR) lines.
London is not always best known for its easy transport system, but this new function will help the public access quick up-to-date directions. For example, let’s say you are in Piccadilly Circus and you want to visit Shakespeare’s Globe Theatre. A simple direction search will display all the transport connections available.
These developments often blur the line around what would be covered under the definition of advertising and marketing, as they become more and more invasive of consumer space.
Apple did it, Google got on board, and now Facebook are believed to bringing out their own range of smartphones. As the world begins to go mobile, we take a look at what this means for the world of Digital Marketing.
There are some website owners who take an ‘attack or be attacked mentality’ to marketing. Others are hell bent on retaliating to bad publicity they may have received. However, just like the daily spats in the Houses of Parliament, neither party usually comes out of a slanging match unscathed.
The ‘they started it’ line of defence simply won’t wash. Airing your dirty laundry in public, either with a dismissive blog post, angry press release or ill-advised tweet, could leave your intended target looking like a victim whilst your brand is tainted. This is why positive reinforcement of your own products, services and principles should be top of your agenda.