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Analytics Blog Posts
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- Analytics
- 27th Apr 2012
- 3 Comments
Google Analytics Social Reports Explored
The addition of Social Reports represents a major update for Google Analytics. At first glance there’s some useful data that can help you work out a better ROI for social media than ever before. UPDATE: Backlink data has now also been added! -
- Analytics
- 20th Apr 2012
- 3 Comments
The New Google Analytics is Finally Ready!
In March 2011 Google introduced a new interface for Google Analytics. Over a year later the new interface has just had the addition of what seem to be the finishing touches. Read more
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- Analytics
- 16th Apr 2012
- 16 Comments
15 Ways to Sell or Promote your Products Online
If you run a large ecommerce website or just sell products online in your spare time at home, there have never been a greater number of places to promote or even sell your products online. -
- Analytics
- 27th Mar 2012
- 4 Comments
Setting Up and Using Custom Reports in Google Analytics
Installing Google Analytics tracking code on your site is not the sign of a mission accomplished, it’s the start of a journey into unravelling the data behind your site. From here you can work out how to improve it to increase the return from your site.One simple way to make Google Analytics easy to use, in order to get the best data for what you need, is to set up a few custom reports with the data that you want. These can then be set up to show on dashboards when you log-in, so that all your key numbers are easily accessible and actionable.
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- Analytics
- 20th Mar 2012
- Comment
AdWords Segmentation Part 2 - Strategy and Conversion Analysis
Following on from my post about why segments are so beneficial and how to look at AdWords demographic data segments this post covers segments for analysing your strategy. This includes:- Destination URLs performance
- Placements
- Search Terms
- Conversion Name / Purpose
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- Analytics
- 5th Mar 2012
- 9 Comments
Advanced Analytics by Anna Lewis at Think Visibility 7
This weekend I had the pleasure of attending and speaking at the fantastic Think Visibility conference. Massive thanks to Dom and his amazing team for organising such a fun event. Read more -
- Analytics
- 20th Feb 2012
- 3 Comments
Customer Retention Strategies: What Are They and How Will Your Website Benefit?
Today we welcome a post from Text Marketer – a Koozai client that lives and breathes SMS marketing - who take a deeper look at effective ways of maintaining customers.In today’s business landscape, returning customers are absolutely vital. Whilst much of your marketing efforts will no doubt be aimed at enticing new customers and clients, ensuring your existing customers return will be far more cost-effective and a great deal easier.
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- Analytics
- 20th Jan 2012
- 1 Comment
15 Conversion Rate Optimisation Tips for Contact Pages
For small business websites that are not necessarily selling products or providing any sort of online service, then the most important aspect of the website will be the contact page. Finding your contact details or filling in a contact form should be an easy and straightforward process for the user.Many websites adopt the tactic of placing a telephone number and email address at the top or side bar of every page on their website. This is a great way to provide quick access for visitors to get in touch and to reassure them that if they have any questions, you are available to chat.
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- Analytics
- 19th Jan 2012
- 2 Comments
Why Too Much Ranking Can Make You Blind
As SEO’s we’re all trained to scrutinise numbers and emphasise every gain in those numbers as a big achievement. Focusing on rankings alone, or an improvement in Twitter followers as the main achievement for a month is not enough when developing an effective strategy. Worst of all, obsessing over rankings and statistics can make you blind to the things that really matter – sales, return business and customer opinions. -
- Analytics
- 16th Jan 2012
- Comment
How to Determine the Strengths and Weaknesses of Your Website's Architecture
The architecture of a website is an integral part of creating a quality site that is user and search engine friendly. You should consider the architecture from the very beginning, identifying how the user and search engine will navigate your pages. Users want a clean, simple to use interface and to be able to easily find what they are looking for. Search engines like to experience concise and well structured code, a clear navigation and pages where the subject is easily identifiable. Read more -
- Analytics
- 11th Jan 2012
- 1 Comment
AdWords Segmentation to Improve Results - Part 1, Users
There are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…
