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I’m sure everyone has their favourite resources for the areas they work in, but sometimes it’s hard to find new ones that you know you can trust. The lists below are the websites or people I read and use most often. I’ve also included a link to a post on each site so that you can quickly see what they are like and decide whether to bookmark them straight away. Read more
Having AdWords data in Google Analytics is very valuable, but how do you get it? This post is going to show you how to link your AdWords and Analytics accounts so that you see the data in each. I’ll also answer some common questions, such as: why are my AdWords keywords not showing in Google Analytics? What is (not set) in Analytics? What is automatic campaign tagging? And more! Read more
On February 16th 2013 I had the pleasure of attending the MeasureCamp London ’unconference’ (where the agenda is made up on the day) along with over 100 other web analytics enthusiasts. In this post, I’m going to share my experiences and cover some of the tips discussed on the day, with extra tips and advice added here and there.
Over the life of a website you will be (if you manage it that is) presented with Server Response Codes or ‘HTTP Status Codes’ in regard to a lot of different elements of your site’s functionality and maintenance needs. Quite often these are the largely well-known codes such as 404 errors and 301′s, but there are a whole world of other response codes that you may be presented with when you work on a site.
The past year or so has seen content marketing grow rapidly in its importance as a marketing mechanism. But like all marketing techniques, to ensure your efforts are a success it is important to understand what works and what doesn’t. The most accurate way of determining this is through the use of empirical data: That’s where Google Analytics comes into play.
SPOILER ALERT – Bruce Willis is a ghost. Actually, I knew some people that when Sixth Sense came out on video, went into Blockbuster and put stickers on the back of every copy, a move that was simultaneously comedy genius yet cruel. But I digress, as usual.
Let me try again.
The opportunity for fashion retailers to appeal to consumers through ecommerce is something most can not afford to pass up, with 32% of online fashion consumers making a purchase at least once a month (Drapers). With this in mind, it is extremely important to stand out in this saturated market place and optimising your ecommerce platform for search engines is one way to do this.
As explained in my post about setting up Google Analytics, it is best to create a new Google Analytics account for each Top Level Domain. There are a number of reasons for doing this, including the fact that this allows you to analyse a website for another country separately in it’s own right.
We recently signed up for a month long trial with Acquisio, a Pay Per Click campaign management tool that is aimed at agencies around the world. Read more
I see this question plastered all over forums and LinkedIn Groups, as well as hearing it from my clients. The standard response I see to this question online is always simply “it depends on the industry you’re in” – but there’s much more to it than that.
As marketers, we often focus on supplying prospects with in-depth information about our products and services to allow them to make an informed decision. Of course this usually contains a slight sales spin highlighting the benefits of our offerings so that an informed decision leads them to the right choice of picking our product. But is this the right approach?