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We had a target to achieve as a company – by the end of March 2011 everyone working on PPC accounts was to have taken both the AdWords Fundamentals Exam and the AdWords Advanced Exam. In addition to this, I was also aiming to take the Google Analytics Individual Qualification. I’m very pleased to report that we all took the exams and passed, but this post is here to go in a bit more detail than that.
We now have 9 AdWords Qualified staff who work on clients PPC accounts and we also have me – a Google Analytics Qualified Individual to help the team out with all things analytical; although I have to admit they’re all pretty good without me, I’m just the one who gets excited about it and in to the really techy bits. I wanted to write this blog post to explain my experiences with the two exams – one was easier and the other harder than anticipated.
If you’re reading this post you are probably either someone who doesn’t know much about Conversion Rate Optimisation (CRO) and are keen to know more about how you can implement it on your site or you are a specialist in the CRO field looking to help my cause to make more people aware of CRO and the potential increases in profit margins that can be achieved.
For small business websites that are not necessarily selling products or providing any sort of online service, then the most important aspect of the website will be the contact page. Finding your contact details or filling in a contact form should be an easy and straightforward process for the user.
Many websites adopt the tactic of placing a telephone number and email address at the top or side bar of every page on their website. This is a great way to provide quick access for visitors to get in touch and to reassure them that if they have any questions, you are available to chat.
Not everyone has time to log in to Google Analytics every day to check on their traffic, so how can you rest assured that your traffic won’t disappear while you’re not looking? This post is going to go over some useful tips and tricks for identifying problems with your Google Analytics tracking and how to make sure you are always aware of issues as and when they arise.
It comes as no shock that earlier this year it was predicted $19.5bn would be spent on SEO and PPC in 2012 and that this investment would continue to increase further in the years to come. But I ask myself whether this investment is really worth your time and money if your site doesn’t lead to conversions?
Simply put, just adding a small amount of extra code in the back end of your site will allow you to gather data to see which traffic sources have been most profitable. This then enables you to work out your marketing ROI very easily. Who would say no to that kind of data?!
While using any analytics software for your website it is very important to make sure you are tracking how people convert on your site, otherwise you can never get the full picture and understand how successful your site is.
In addition to E-commerce tracking for online shops, Google Analytics offers goal tracking to enable you to track several things that could be seen as conversions. Including visits to a URL, Time on Site, Pages per Visit and now Events. This post will take you through the basics of setting these up and explain how they can be useful to you.
SPOILER ALERT – Bruce Willis is a ghost. Actually, I knew some people that when Sixth Sense came out on video, went into Blockbuster and put stickers on the back of every copy, a move that was simultaneously comedy genius yet cruel. But I digress, as usual.
Let me try again.
In July 2012, Google announced a new way to do remarketing which will make it much easier for advertisers to take advantage of this fantastic marketing channel. The new method for remarketing is much smarter and more powerful way, which allows you to create advanced strategies with just one piece of code.
When looking at the Traffic Report in Google Analytics once an email campaign has been sent it can be hard to get a good understanding of how much traffic came to the site and how these visitors interacted and converted.
Unfortunately, Google can’t track this automatically for you as there are so many email providers but luckily it’s nice and easy to implement tracking yourself so that you can see exactly how many visits were generated from each email campaign and how these visitors interacted with your site.
As explained in my post about setting up Google Analytics, it is best to create a new Google Analytics account for each Top Level Domain. There are a number of reasons for doing this, including the fact that this allows you to analyse a website for another country separately in it’s own right.
However, sometimes you have a website that targets more than one country from just one Top Level Domain. This blog post is going to take you through some tips for using Google Analytics on a website like this so that you can get the most out of your data across multiple countries.
Firstly, with one domain, you will want just a single Google Analytics account with one UA number used across the site, so setting it up is nice and simple. The tips come in the form of advanced segments, multiple profiles and advanced filters to help you understand user interaction in each country.