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Analytics Blog Posts

  • Anna Lewis
    Using Google Analytics To Improve Your Local SEO Campaign

    LocationsSEO is changing, it’s more important than ever to make sure that you are taking the best action for the future, and where better to start than in your target locations? Local SEO is pivotal to many businesses, from small independent shops and services to those with offices or outlets throughout the country and the world.

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  • Anna Lewis
    MeasureCamp London – Brainstorming Event Tracking and Custom Variables

    measurecamp event tracking ideas sessionOn February 16th 2013 I had the pleasure of attending the MeasureCamp London ‘unconference’ (where the agenda is made up on the day) along with over 100 other web analytics enthusiasts. In this post, I’m going to share my experiences and cover some of the tips discussed on the day, with extra tips and advice added here and there.

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  • Tara West
    SEO for Fashion Ecommerce - A Comparison of Littlewoods, Look Again and La Redoute

    CatwalkThe opportunity for fashion retailers to appeal to consumers through ecommerce is something most can not afford to pass up, with 32% of online fashion consumers making a purchase at least once a month (Drapers). With this in mind, it is extremely important to stand out in this saturated market place and optimising your ecommerce platform for search engines is one way to do this.

    This post looks briefly at the on-page SEO strategies of three fashion ecommerce sites (Look AgainLittlewoods and La Redoute) and how they compare to one another.

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  • Lucy Griffiths

    To make the most of your Internet marketing strategy, you will undoubtedly be using some form of pay per click management.  If you aren’t yet using it, pay per click is a form of online advertising that involves paying only for the number of clicks that your advert receives from web users.  The most popular PPC system is Google AdWords, although there are other options such as Yahoo! Search Marketing and Microsoft adCenter.  But simply gaining clicks on your advert is not enough; these clicks need to be converted into a desired outcome. Read more

  • Anna Lewis
    How to Set Up Google Analytics Goals

    GoalsWhile using any analytics software for your website it is very important to make sure you are tracking how people convert on your site, otherwise you can never get the full picture and understand how successful your site is.

    In addition to E-commerce tracking for online shops, Google Analytics offers goal tracking to enable you to track several things that could be seen as conversions. Including visits to a URL, Time on Site, Pages per Visit and now Events. This post will take you through the basics of setting these up and explain how they can be useful to you.

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  • Anna Lewis
    Get On Top Of Social Reports In Google Analytics

    google analytics social reportsBack in April 2012 I wrote a piece outlining the new Social Reports in Google Analytics. Since then the Google Analytics team have released so many updates and improvements across the platform that it’s time to have a complete refresher on this area of the reports to help you understand and get the most out of the awesome data that is available.

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  • Gemma Holloway
    Why Emotion Drives Conversions

    EmotionAs marketers, we often focus on supplying prospects with in-depth information about our products and services to allow them to make an informed decision.  Of course this usually contains a slight sales spin highlighting the benefits of our offerings so that an informed decision leads them to the right choice of picking our product.  But is this the right approach?

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  • Andy Killworth
    The Goatee's Gotta Go - How To Keep Your Site Stylish

    Andy K MulletSPOILER ALERT – Bruce Willis is a ghost. Actually, I knew some people that when Sixth Sense came out on video, went into Blockbuster and put stickers on the back of every copy, a move that was simultaneously comedy genius yet cruel. But I digress, as usual.

    Let me try again.

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  • Anna Lewis
    Tracking an Email Campaign in Google Analytics

    EmailWhen looking at the Traffic Report in Google Analytics once an email campaign has been sent it can be hard to get a good understanding of how much traffic came to the site and how these visitors interacted and converted.

    Unfortunately, Google can’t track this automatically for you as there are so many email providers but luckily it’s nice and easy to implement tracking yourself so that you can see exactly how many visits were generated from each email campaign and how these visitors interacted with your site.

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  • Anna Lewis
    Using Google Analytics on a Website That Targets Multiple Countries

    As explained in my post about setting up Google Analytics, it is best to create a new Google Analytics account for each Top Level Domain. There are a number of reasons for doing this, including the fact that this allows you to analyse a website for another country separately in it’s own right.

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  • Samantha Noble

    We recently signed up for a month long trial with Acquisio, a Pay Per Click campaign management tool that is aimed at agencies around the world. Read more

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