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Google Analytics (GA) is a great tool for businesses to track their website data; It’s relatively easy to implement, it’s simple to use and best of all it’s free! There’s a whole wealth of advanced functionality that can be implemented, but even for someone with little knowledge of Google Analytics, it’s perfect as standard, or at least it should be.
Sometimes web developers are unable to create a thank you or confirmation page for a form submission, this leaves you unable to easily track how many forms have been completed, as goals in Google Analytics require a URL. However, there is a nice and easy way round this. It just takes a small amount of code and you can create a pretend URL to load when the submit button is pressed.
Last month I wrote a blog post on how to Enhance your Content Marketing Strategy with the use of Google Analytics but one thing that wasn’t covered in the post was offline content marketing. It is still important to be able to monitor the success of your offline marketing campaigns to understand what works and what doesn’t. The good news is, Google Analytics can help you with this too, and here’s how.
The past year or so has seen content marketing grow rapidly in its importance as a marketing mechanism. But like all marketing techniques, to ensure your efforts are a success it is important to understand what works and what doesn’t. The most accurate way of determining this is through the use of empirical data: That’s where Google Analytics comes into play.
For as long as the industry has existed, SEOs have been hung up on search engine rankings, with keyword tracking and position monitoring being regular website health checks. Most SEOs use automated software to check the rankings of websites for key search terms and use fluctuations in positions as a key indicator of performance.
However, is this really the best indication of performance in organic search? What does it really mean if you’re ranking first for “fast food restaurant” and second for “really tasty burgers” if your audience is just searching for “McDonalds”?
We recently signed up for a month long trial with Acquisio, a Pay Per Click campaign management tool that is aimed at agencies around the world. Read more
Simply put, just adding a small amount of extra code in the back end of your site will allow you to gather data to see which traffic sources have been most profitable. This then enables you to work out your marketing ROI very easily. Who would say no to that kind of data?!
While using any analytics software for your website it is very important to make sure you are tracking how people convert on your site, otherwise you can never get the full picture and understand how successful your site is.
In addition to E-commerce tracking for online shops, Google Analytics offers goal tracking to enable you to track several things that could be seen as conversions. Including visits to a URL, Time on Site, Pages per Visit and now Events. This post will take you through the basics of setting these up and explain how they can be useful to you.
SPOILER ALERT – Bruce Willis is a ghost. Actually, I knew some people that when Sixth Sense came out on video, went into Blockbuster and put stickers on the back of every copy, a move that was simultaneously comedy genius yet cruel. But I digress, as usual.
Let me try again.
There are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.
Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…