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Analytics Blog Posts

  • Graeme Benge
    How To Upgrade To Universal Analytics

    Time To UpgradeBack in 2012 Google announced an overhaul to its traditional analytics solution. With Universal Analytics, Google was moving from tracking page views to user sessions.  Our very own Gemma gave us the low down on how Universal Analytics was going to help us track users (anonymously) as opposed to visit sessions, so let’s now look at how the upgrade can be done.

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  • Gemma Holloway
    Why Emotion Drives Conversions

    EmotionAs marketers, we often focus on supplying prospects with in-depth information about our products and services to allow them to make an informed decision.  Of course this usually contains a slight sales spin highlighting the benefits of our offerings so that an informed decision leads them to the right choice of picking our product.  But is this the right approach?

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  • Anna Lewis
    Top Ten Best Web Analytics Resources

    WritingI’m going to share my top analytics resources with you to help you find valuable sources of web analytics information. These relate to both Google Analytics and web analytics in general.

    I’m sure everyone has their favourite resources for the areas they work in, but sometimes it’s hard to find new ones that you know you can trust. The lists below are the websites or people I read and use most often. I’ve also included a link to a post on each site so that you can quickly see what they are like and decide whether to bookmark them straight away. Read more

  • Anna Lewis
    Setting Up and Using Custom Reports in Google Analytics

    google analytics custom report - front imageInstalling Google Analytics tracking code on your site is not the sign of a mission accomplished, it’s the start of a journey into unravelling the data behind your site. From here you can work out how to improve it to increase the return from your site.

    One simple way to make Google Analytics easy to use, in order to get the best data for what you need, is to set up a few custom reports with the data that you want. These can then be set up to show on dashboards when you log-in, so that all your key numbers are easily accessible and actionable.

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  • Tara West
    SEO for Fashion Ecommerce - A Comparison of Littlewoods, Look Again and La Redoute

    CatwalkThe opportunity for fashion retailers to appeal to consumers through ecommerce is something most can not afford to pass up, with 32% of online fashion consumers making a purchase at least once a month (Drapers). With this in mind, it is extremely important to stand out in this saturated market place and optimising your ecommerce platform for search engines is one way to do this.

    This post looks briefly at the on-page SEO strategies of three fashion ecommerce sites (Look AgainLittlewoods and La Redoute) and how they compare to one another.

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  • Ali Moghadam
    Dark Search and Dark Social – What You Need to Know

    bigstock-Death-in-the-hood-concept-30103358When (not provided) keywords started growing in Google Analytics, things started to look grim. But SEOs found a way through the problem and persevered. And then, just as one dark cloud passes, another follows in its wake. Dark search and dark social have been topics of discussion since late last year, but now we are seeing increasing effects. Are we facing a data depression? Only one thing’s for sure – Star Wars references. Lots of Star Wars references. Welcome to the Dark Side…

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  • Anna Lewis
    MeasureCamp London – Brainstorming Event Tracking and Custom Variables

    measurecamp event tracking ideas sessionOn February 16th 2013 I had the pleasure of attending the MeasureCamp London ’unconference’ (where the agenda is made up on the day) along with over 100 other web analytics enthusiasts. In this post, I’m going to share my experiences and cover some of the tips discussed on the day, with extra tips and advice added here and there.

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  • Anna Lewis
    AdWords Segmentation to Improve Results - Part 1, Users

    AdWords data segmentsThere are many ways to optimise an AdWords account, from improving the structure to implementing ad extensions, but one of the most important things is to improve your results from analysing the data. This is the first in a series of posts about data segmentation.

    Some people don’t like to get in to the nitty gritty numbers and get scared by spreadsheets, but the methods I’m going to cover make understanding the numbers easy and simplify your optimisation, and for once, my post won’t require you to open a spreadsheet! Unless of course you want to…

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  • Gemma Holloway
    Sampled Data - The Black Hole in Google Analytics

    Data Black HoleAs a business owner, it’s likely that you use Google Analytics to track data on your website. Whilst Google Analytics is a fantastically useful tool, there is one area that can cause inaccuracies – the use of sampled data. Find out what this could mean for your website and business.

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  • Emma North
    Making the Best of a Bad Situation – Surviving (not provided) Keywords in Google Analytics

    Classified & Confidential - Keywords Not ProvidedAny user of Google Analytics will understand the value of knowing what keywords bring in your organic traffic. However, we can no longer ignore the dramatic and unwavering increase in the number of “(not provided)” keywords, making it more difficult than ever to effectively analyse our organic traffic.
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  • Samantha Noble

    We recently signed up for a month long trial with Acquisio, a Pay Per Click campaign management tool that is aimed at agencies around the world. Read more

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