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Not everyone has time to log in to Google Analytics every day to check on their traffic, so how can you rest assured that your traffic won’t disappear while you’re not looking? This post is going to go over some useful tips and tricks for identifying problems with your Google Analytics tracking and how to make sure you are always aware of issues as and when they arise.
SPOILER ALERT – Bruce Willis is a ghost. Actually, I knew some people that when Sixth Sense came out on video, went into Blockbuster and put stickers on the back of every copy, a move that was simultaneously comedy genius yet cruel. But I digress, as usual.
Let me try again.
When (not provided) keywords started growing in Google Analytics, things started to look grim. But SEOs found a way through the problem and persevered. And then, just as one dark cloud passes, another follows in its wake. Dark search and dark social have been topics of discussion since late last year, but now we are seeing increasing effects. Are we facing a data depression? Only one thing’s for sure – Star Wars references. Lots of Star Wars references. Welcome to the Dark Side…
For many years now digital marketers, such as myself, have relied upon data from Google Analytics to help us understand the activity on our websites. The limitation with this is Google Analytics offers visit centric data meaning, that upon returning to our website, user interaction is tracked as a new visit… Enter Universal Analytics – A new technology within Google Analytics which allows us to track interaction on a website from a user centric approach.
While using any analytics software for your website it is very important to make sure you are tracking how people convert on your site, otherwise you can never get the full picture and understand how successful your site is.
In addition to E-commerce tracking for online shops, Google Analytics offers goal tracking to enable you to track several things that could be seen as conversions. Including visits to a URL, Time on Site, Pages per Visit and now Events. This post will take you through the basics of setting these up and explain how they can be useful to you.
To make the most of your Internet marketing strategy, you will undoubtedly be using some form of pay per click management. If you aren’t yet using it, pay per click is a form of online advertising that involves paying only for the number of clicks that your advert receives from web users. The most popular PPC system is Google AdWords, although there are other options such as Yahoo! Search Marketing and Microsoft adCenter. But simply gaining clicks on your advert is not enough; these clicks need to be converted into a desired outcome. Read more
The key to a successful website is a satisfied user. You can have all of the users on the internet arriving at your website but unless you can make them happy once they get there, they aren’t going to stay on site, they won’t convert and you can bet your bottom dollar they certainly won’t return.
On February 16th 2013 I had the pleasure of attending the MeasureCamp London ’unconference’ (where the agenda is made up on the day) along with over 100 other web analytics enthusiasts. In this post, I’m going to share my experiences and cover some of the tips discussed on the day, with extra tips and advice added here and there.
As marketers, we often focus on supplying prospects with in-depth information about our products and services to allow them to make an informed decision. Of course this usually contains a slight sales spin highlighting the benefits of our offerings so that an informed decision leads them to the right choice of picking our product. But is this the right approach?
Any user of Google Analytics will understand the value of knowing what keywords bring in your organic traffic. However, we can no longer ignore the dramatic and unwavering increase in the number of “(not provided)” keywords, making it more difficult than ever to effectively analyse our organic traffic.