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Analytics Blog Posts

  • Gemma Holloway
    Sampled Data - The Black Hole in Google Analytics

    Data Black HoleAs a business owner, it’s likely that you use Google Analytics to track data on your website. Whilst Google Analytics is a fantastically useful tool, there is one area that can cause inaccuracies – the use of sampled data. Find out what this could mean for your website and business.

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  • Anna Lewis
    A Simple Guide to Setting Up Google Analytics

    Before I start, I’d just like to say Hi, I’m Anna Spear (soon to be Lewis!). I work as a Search Specialist and Website Analyst at Koozai. I love spreadsheets and delving in to data, so I’ll be here as the resident Analytics bod. Any requests for future posts – let me know!

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  • Dean Marsden
    10 Great Conversion Rate Optimisation Case Studies

    Website TestingIn my opinion Conversion Rate Optimisation still doesn’t get the attention it deserves so in this post I’m going to share some amazing CRO case studies to inspire and prove that testing works.

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  • Tara West
    Conversion Rate Optimisation Tips for All Websites

    Landing PageConversion rate optimisation might be seen as a separate specialism from SEO, but it’s clear that CRO is fundamental for a truly successful SEO project. It’s all very well bringing in shed-loads of relevant traffic but if that traffic isn’t resulting in conversions and making some mulah, your client will soon be questioning the ROI you’re bringing them.

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  • Anna Lewis
    Getting Started Guide to Google Tag Manager for Google Analytics

    Google Tag ManagerWith a number of advancements in Google Analytics technology recently, I wanted to write this post to bring together how you can make the most of some of these new and exciting features through a simple implementation guide.

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  • Samantha Noble

    There are many reasons why visitors landing on your site may not be hanging around for long. I am going to highlight some of the common pitfalls many websites are guilty of doing.

    By fixing or changing some or all of the reasons below, you could see your websites conversion rate improve considerably.
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  • Andy Killworth
    ASL? Grumpy SEO#2 - Old Days Of The Web

    WWW.[Buffering…]
    Ah, we have it easy these days don’t we? Smartphones, laptops, netbooks, desktops,apps, iPhones (or Android devices for those with more sense), fibre-optic broadband, video on demand, music on demand, Google Maps, social stuff 24/7…

    But when I was a lad…all this were nothing but fields…or something.

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  • Samantha Noble
    Remarketing with Google Analytics

    In July 2012, Google announced a new way to do remarketing which will make it much easier for advertisers to take advantage of this fantastic marketing channel. The new method for remarketing is much smarter and more powerful way, which allows you to create advanced strategies with just one piece of code.

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  • Samantha Noble

    Landing page testing and optimisation has really started to pick up over the past six months and with more and more advertisers conducting tests, the more difficult it becomes for those of you who are not.

    If three of your main competitors are frequently conducting tests, they will be collating extremely valuable data on how visitors react to their web page design.

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  • Gemma Holloway
    Why Analytics Should Be Part Of Your SEO Strategy

    Analytics InsightsAs the SEO industry progresses it’s becoming less about ticking boxes and more about providing a better experience for your users. To do this, the first place you need to start is with Analytics – it’s fundamental to a successful SEO campaign.

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  • Graeme Benge
    An Introduction To Attribution Modelling With Google Analytics

    Attribution ModellingYour site exists to serve a purpose and that will be to convert visitors in some form or another. With an in depth knowledge of your company’s user base and working knowledge of some very handy functionality within Google Analytics, you can get closer to the type of activity that resonates with your audience in order to do make them complete more key actions.

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