We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
Before I start, I’d just like to say Hi, I’m Anna Spear (soon to be Lewis!). I work as a Search Specialist and Website Analyst at Koozai. I love spreadsheets and delving in to data, so I’ll be here as the resident Analytics bod. Any requests for future posts – let me know!
Conversion rate optimisation might be seen as a separate specialism from SEO, but it’s clear that CRO is fundamental for a truly successful SEO project. It’s all very well bringing in shed-loads of relevant traffic but if that traffic isn’t resulting in conversions and making some mulah, your client will soon be questioning the ROI you’re bringing them.
With a number of advancements in Google Analytics technology recently, I wanted to write this post to bring together how you can make the most of some of these new and exciting features through a simple implementation guide.
There are many reasons why visitors landing on your site may not be hanging around for long. I am going to highlight some of the common pitfalls many websites are guilty of doing.
By fixing or changing some or all of the reasons below, you could see your websites conversion rate improve considerably.
Ah, we have it easy these days don’t we? Smartphones, laptops, netbooks, desktops,apps, iPhones (or Android devices for those with more sense), fibre-optic broadband, video on demand, music on demand, Google Maps, social stuff 24/7…
But when I was a lad…all this were nothing but fields…or something.
Ned Poulter looks at where the line falls between UX, CRO, SEO and many other web design disciplines whilst ultimately asking how you can leverage all of these aspects as somebody working in SEO.
In July 2012, Google announced a new way to do remarketing which will make it much easier for advertisers to take advantage of this fantastic marketing channel. The new method for remarketing is much smarter and more powerful way, which allows you to create advanced strategies with just one piece of code.
Landing page testing and optimisation has really started to pick up over the past six months and with more and more advertisers conducting tests, the more difficult it becomes for those of you who are not.
If three of your main competitors are frequently conducting tests, they will be collating extremely valuable data on how visitors react to their web page design.
As the SEO industry progresses it’s becoming less about ticking boxes and more about providing a better experience for your users. To do this, the first place you need to start is with Analytics – it’s fundamental to a successful SEO campaign.
Your site exists to serve a purpose and that will be to convert visitors in some form or another. With an in depth knowledge of your company’s user base and working knowledge of some very handy functionality within Google Analytics, you can get closer to the type of activity that resonates with your audience in order to do make them complete more key actions.