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In July 2012, Google announced a new way to do remarketing which will make it much easier for advertisers to take advantage of this fantastic marketing channel. The new method for remarketing is much smarter and more powerful way, which allows you to create advanced strategies with just one piece of code.
Ever found yourself wondering where to go in Google Analytics? There is so much data available that you can sometimes get a little lost and not know what you should be focusing on; so this blog post is here to help you know the main areas to look at for the valuable information. This is particularly important now that some SEO tool companies are removing their rank tracking services – this post will help you identify data that is more valuable than rank reports!
Conversion rate optimisation might be seen as a separate specialism from SEO, but it’s clear that CRO is fundamental for a truly successful SEO project. It’s all very well bringing in shed-loads of relevant traffic but if that traffic isn’t resulting in conversions and making some mulah, your client will soon be questioning the ROI you’re bringing them.
Ah, we have it easy these days don’t we? Smartphones, laptops, netbooks, desktops,apps, iPhones (or Android devices for those with more sense), fibre-optic broadband, video on demand, music on demand, Google Maps, social stuff 24/7…
But when I was a lad…all this were nothing but fields…or something.
Have you ever wondered how many visits recorded in Google Analytics for your site are actually you? If you have a website, it’s almost impossible not to use it yourself, but you don’t want to affect the traffic levels recorded. This is where you need to make sure you’re tracking internal visits to the site separately. The good news is that this can be done very easily.
SPOILER ALERT – Bruce Willis is a ghost. Actually, I knew some people that when Sixth Sense came out on video, went into Blockbuster and put stickers on the back of every copy, a move that was simultaneously comedy genius yet cruel. But I digress, as usual.
Let me try again.
When looking at the Traffic Report in Google Analytics once an email campaign has been sent it can be hard to get a good understanding of how much traffic came to the site and how these visitors interacted and converted.
Unfortunately, Google can’t track this automatically for you as there are so many email providers but luckily it’s nice and easy to implement tracking yourself so that you can see exactly how many visits were generated from each email campaign and how these visitors interacted with your site.
Ned Poulter looks at where the line falls between UX, CRO, SEO and many other web design disciplines whilst ultimately asking how you can leverage all of these aspects as somebody working in SEO.
As marketers, we often focus on supplying prospects with in-depth information about our products and services to allow them to make an informed decision. Of course this usually contains a slight sales spin highlighting the benefits of our offerings so that an informed decision leads them to the right choice of picking our product. But is this the right approach?
Your site exists to serve a purpose and that will be to convert visitors in some form or another. With an in depth knowledge of your company’s user base and working knowledge of some very handy functionality within Google Analytics, you can get closer to the type of activity that resonates with your audience in order to do make them complete more key actions.