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Analytics Blog Posts

  • Samantha Noble
    Google Website Optimizer Moved to Google Analytics Content Experiments

    On Friday 1st June, Google announced the launch of Google Analytics Content Experiments, which allows elements of website optimisation testing from within the Google Analytics interface.

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  • Anna Lewis
    Why Pivot Charts In Google Analytics Are Awesome, Including 10 Useful Examples

    Pivot TableIf you use Google Analytics but have never used the pivot chart, you’re missing out! There are some wonderful insights and cross-analysis opportunities that only a pivot can give you. Plus they’re actually not that hard to get your head round!

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  • Gemma Holloway
    7 Common Google Analytics Mistakes And How to Overcome Them

    GA MistakesGoogle Analytics (GA) is a great tool for businesses to track their website data; It’s relatively easy to implement, it’s simple to use and best of all it’s free! There’s a whole wealth of advanced functionality that can be implemented, but even for someone with little knowledge of Google Analytics, it’s perfect as standard, or at least it should be.

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  • Samantha Noble

    There are many reasons why visitors landing on your site may not be hanging around for long. I am going to highlight some of the common pitfalls many websites are guilty of doing.

    By fixing or changing some or all of the reasons below, you could see your websites conversion rate improve considerably.
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  • Andy Killworth
    ASL? Grumpy SEO#2 - Old Days Of The Web

    WWW.[Buffering…]
    Ah, we have it easy these days don’t we? Smartphones, laptops, netbooks, desktops,apps, iPhones (or Android devices for those with more sense), fibre-optic broadband, video on demand, music on demand, Google Maps, social stuff 24/7…

    But when I was a lad…all this were nothing but fields…or something.

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  • Samantha Noble
    Remarketing with Google Analytics

    In July 2012, Google announced a new way to do remarketing which will make it much easier for advertisers to take advantage of this fantastic marketing channel. The new method for remarketing is much smarter and more powerful way, which allows you to create advanced strategies with just one piece of code.

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  • Anna Lewis
    Getting Started Guide to Google Tag Manager for Google Analytics

    Google Tag ManagerWith a number of advancements in Google Analytics technology recently, I wanted to write this post to bring together how you can make the most of some of these new and exciting features through a simple implementation guide.

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  • Tara West
    Conversion Rate Optimisation Tips for All Websites

    Landing PageConversion rate optimisation might be seen as a separate specialism from SEO, but it’s clear that CRO is fundamental for a truly successful SEO project. It’s all very well bringing in shed-loads of relevant traffic but if that traffic isn’t resulting in conversions and making some mulah, your client will soon be questioning the ROI you’re bringing them.

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  • Anna Lewis
    How To Stop Internal Traffic Appearing In Your Analytics Data

    Have you ever wondered how many visits recorded in Google Analytics for your site are actually you? If you have a website, it’s almost impossible not to use it yourself, but you don’t want to affect the traffic levels recorded. This is where you need to make sure you’re tracking internal visits to the site separately. The good news is that this can be done very easily.

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  • Anna Lewis
    Tracking an Email Campaign in Google Analytics

    EmailWhen looking at the Traffic Report in Google Analytics once an email campaign has been sent it can be hard to get a good understanding of how much traffic came to the site and how these visitors interacted and converted.

    Unfortunately, Google can’t track this automatically for you as there are so many email providers but luckily it’s nice and easy to implement tracking yourself so that you can see exactly how many visits were generated from each email campaign and how these visitors interacted with your site.

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  • Andy Killworth
    The Goatee's Gotta Go - How To Keep Your Site Stylish

    Andy K MulletSPOILER ALERT – Bruce Willis is a ghost. Actually, I knew some people that when Sixth Sense came out on video, went into Blockbuster and put stickers on the back of every copy, a move that was simultaneously comedy genius yet cruel. But I digress, as usual.

    Let me try again.

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