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Analytics Blog Posts

  • Chris Simmance
    Server Response Codes And What They Mean

    404 error pageOver the life of a website you will be (if you manage it that is) presented with Server Response Codes or ‘HTTP Status Codes’ in regard to a lot of different elements of your site’s functionality and maintenance needs. Quite often these are the largely well-known codes such as 404 errors and 301′s, but there are a whole world of other response codes that you may be presented with when you work on a site.

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  • Jamie Hallitt
    What Should My Cost Per Lead Be?

    Cost Per LeadI see this question plastered all over forums and LinkedIn Groups, as well as hearing it from my clients. The standard response I see to this question online is always simply “it depends on the industry you’re in” – but there’s much more to it than that.

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  • Anna Lewis
    First Click v. Last Click Attribution in Google Analytics and AdWords

    ConversionsThere is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more

  • Graeme Benge
    6 Questions Your Boss Will Ask About Google Analytics

    bigstock-confused-businessman-working-a-42101260If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as such, here are the answers to the questions they’re likely to ask. 

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  • Anna Lewis
    Top Ten Best Web Analytics Resources

    WritingI’m going to share my top analytics resources with you to help you find valuable sources of web analytics information. These relate to both Google Analytics and web analytics in general.

    I’m sure everyone has their favourite resources for the areas they work in, but sometimes it’s hard to find new ones that you know you can trust. The lists below are the websites or people I read and use most often. I’ve also included a link to a post on each site so that you can quickly see what they are like and decide whether to bookmark them straight away. Read more

  • Anna Lewis
    Setting Up and Using Custom Reports in Google Analytics

    google analytics custom report - front imageInstalling Google Analytics tracking code on your site is not the sign of a mission accomplished, it’s the start of a journey into unravelling the data behind your site. From here you can work out how to improve it to increase the return from your site.

    One simple way to make Google Analytics easy to use, in order to get the best data for what you need, is to set up a few custom reports with the data that you want. These can then be set up to show on dashboards when you log-in, so that all your key numbers are easily accessible and actionable.

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  • Emma North
    Using Google Webmaster Tools To Reclaim Organic Keywords & Rankings

    Analytics Magnifying Glass - Get Organic Keyword Data from Google Webmaster ToolsGoogle Webmaster Tools is an essential resource for webmasters with a wealth of useful information for optimising websites and identifying issues. What’s more, the tool kit was recently revamped with a new navigation structure, additional features and enhanced reports.

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  • Jamie Hallitt
    Digital Marketing: Short Term Profit vs Long Term Growth

     04-04-2014 10-44-57In January 2012, Haribo released a TV advert showing the results of an interesting (if slightly halfhearted and biased) social experiment. Children were asked to sit at a table, faced with a single Haribo sweet. If they managed to resist eating the sweet for a short period of time, they would get two Haribo sweets to eat rather than one.

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  • Anna Lewis
    How to Link your Google AdWords and Analytics Accounts

    Google Adword LogoHaving AdWords data in Google Analytics is very valuable, but how do you get it? This post is going to show you how to link your AdWords and Analytics accounts so that you see the data in each. I’ll also answer some common questions, such as: why are my AdWords keywords not showing in Google Analytics? What is (not set) in Analytics? What is automatic campaign tagging? And more! Read more

  • Gemma Holloway
    What Is Universal Analytics And Why Is It So Awesome?

    Universal AnalyticsFor many years now digital marketers, such as myself, have relied upon data from Google Analytics to help us understand the activity on our websites.  The limitation with this is Google Analytics offers visit centric data meaning, that upon returning to our website, user interaction is tracked as a new visit…  Enter Universal Analytics – A new technology within Google Analytics which allows us to track interaction on a website from a user centric approach.

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  • Anna Lewis
    Google Analytics Social Reports Explored

    tracking social ROI in google analyticsThe addition of Social Reports represents a major update for Google Analytics. At first glance there’s some useful data that can help you work out a better ROI for social media than ever before. UPDATE: Backlink data has now also been added!

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