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This post is for people just starting to use Google Analytics, to take you through what you see and explain some terms that you may not have heard of if you’ve not used Google Analytics before. Some things make complete sense and others look like they make sense but are actually slightly different to what you expect.
If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as such, here are the answers to the questions they’re likely to ask.
Ned Poulter looks at where the line falls between UX, CRO, SEO and many other web design disciplines whilst ultimately asking how you can leverage all of these aspects as somebody working in SEO.
Installing Google Analytics tracking code on your site is not the sign of a mission accomplished, it’s the start of a journey into unravelling the data behind your site. From here you can work out how to improve it to increase the return from your site.
One simple way to make Google Analytics easy to use, in order to get the best data for what you need, is to set up a few custom reports with the data that you want. These can then be set up to show on dashboards when you log-in, so that all your key numbers are easily accessible and actionable.
Google Webmaster Tools is an essential resource for webmasters with a wealth of useful information for optimising websites and identifying issues. What’s more, the tool kit was recently revamped with a new navigation structure, additional features and enhanced reports.
Having AdWords data in Google Analytics is very valuable, but how do you get it? This post is going to show you how to link your AdWords and Analytics accounts so that you see the data in each. I’ll also answer some common questions, such as: why are my AdWords keywords not showing in Google Analytics? What is (not set) in Analytics? What is automatic campaign tagging? And more! Read more
The addition of Social Reports represents a major update for Google Analytics. At first glance there’s some useful data that can help you work out a better ROI for social media than ever before. UPDATE: Backlink data has now also been added!
Sometimes web developers are unable to create a thank you or confirmation page for a form submission, this leaves you unable to easily track how many forms have been completed, as goals in Google Analytics require a URL. However, there is a nice and easy way round this. It just takes a small amount of code and you can create a pretend URL to load when the submit button is pressed.
Conversion rate optimisation might be seen as a separate specialism from SEO, but it’s clear that CRO is fundamental for a truly successful SEO project. It’s all very well bringing in shed-loads of relevant traffic but if that traffic isn’t resulting in conversions and making some mulah, your client will soon be questioning the ROI you’re bringing them.
The past year or so has seen content marketing grow rapidly in its importance as a marketing mechanism. But like all marketing techniques, to ensure your efforts are a success it is important to understand what works and what doesn’t. The most accurate way of determining this is through the use of empirical data: That’s where Google Analytics comes into play.
I’m sure everyone has their favourite resources for the areas they work in, but sometimes it’s hard to find new ones that you know you can trust. The lists below are the websites or people I read and use most often. I’ve also included a link to a post on each site so that you can quickly see what they are like and decide whether to bookmark them straight away. Read more