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I see this question plastered all over forums and LinkedIn Groups, as well as hearing it from my clients. The standard response I see to this question online is always simply “it depends on the industry you’re in” – but there’s much more to it than that.
If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as such, here are the answers to the questions they’re likely to ask.
Forget Google Analytics for a moment. Step back and think as Marketing Managers what it is that you want your website to tell you (as well as do brilliantly making you/the boss stacks of cash in the process).
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai to help make sense of user conversion and engagement behaviour. We love it, so much so, we’ve put together this handy guide to using it.
Having AdWords data in Google Analytics is very valuable, but how do you get it? This post is going to show you how to link your AdWords and Analytics accounts so that you see the data in each. I’ll also answer some common questions, such as: why are my AdWords keywords not showing in Google Analytics? What is (not set) in Analytics? What is automatic campaign tagging? And more! Read more
Over the life of a website you will be (if you manage it that is) presented with Server Response Codes or ‘HTTP Status Codes’ in regard to a lot of different elements of your site’s functionality and maintenance needs. Quite often these are the largely well-known codes such as 404 errors and 301′s, but there are a whole world of other response codes that you may be presented with when you work on a site.
In January 2012, Haribo released a TV advert showing the results of an interesting (if slightly halfhearted and biased) social experiment. Children were asked to sit at a table, faced with a single Haribo sweet. If they managed to resist eating the sweet for a short period of time, they would get two Haribo sweets to eat rather than one.
Google Webmaster Tools is an essential resource for webmasters with a wealth of useful information for optimising websites and identifying issues. What’s more, the tool kit was recently revamped with a new navigation structure, additional features and enhanced reports.
I’m sure everyone has their favourite resources for the areas they work in, but sometimes it’s hard to find new ones that you know you can trust. The lists below are the websites or people I read and use most often. I’ve also included a link to a post on each site so that you can quickly see what they are like and decide whether to bookmark them straight away. Read more
Sometimes web developers are unable to create a thank you or confirmation page for a form submission, this leaves you unable to easily track how many forms have been completed, as goals in Google Analytics require a URL. However, there is a nice and easy way round this. It just takes a small amount of code and you can create a pretend URL to load when the submit button is pressed.
The past year or so has seen content marketing grow rapidly in its importance as a marketing mechanism. But like all marketing techniques, to ensure your efforts are a success it is important to understand what works and what doesn’t. The most accurate way of determining this is through the use of empirical data: That’s where Google Analytics comes into play.