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Analytics Blog Posts

  • Anna Lewis
    How to Link your Google AdWords and Analytics Accounts

    Google Adword LogoHaving AdWords data in Google Analytics is very valuable, but how do you get it? This post is going to show you how to link your AdWords and Analytics accounts so that you see the data in each. I’ll also answer some common questions, such as: why are my AdWords keywords not showing in Google Analytics? What is (not set) in Analytics? What is automatic campaign tagging? And more! Read more

  • Anna Lewis
    Why Pivot Charts In Google Analytics Are Awesome, Including 10 Useful Examples

    Pivot TableIf you use Google Analytics but have never used the pivot chart, you’re missing out! There are some wonderful insights and cross-analysis opportunities that only a pivot can give you. Plus they’re actually not that hard to get your head round!

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  • Jamie Hallitt
    What Should My Cost Per Lead Be?

    Cost Per LeadI see this question plastered all over forums and LinkedIn Groups, as well as hearing it from my clients. The standard response I see to this question online is always simply “it depends on the industry you’re in” – but there’s much more to it than that.

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  • Anna Lewis
    Understanding Basic Google Analytics Terminology

    This post is for people just starting to use Google Analytics, to take you through what you see and explain some terms that you may not have heard of if you’ve not used Google Analytics before. Some things make complete sense and others look like they make sense but are actually slightly different to what you expect.

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  • Graeme Benge
    6 Questions Your Boss Will Ask About Google Analytics

    bigstock-confused-businessman-working-a-42101260If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as such, here are the answers to the questions they’re likely to ask. 

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  • Chris Simmance
    Server Response Codes And What They Mean

    404 error pageOver the life of a website you will be (if you manage it that is) presented with Server Response Codes or ‘HTTP Status Codes’ in regard to a lot of different elements of your site’s functionality and maintenance needs. Quite often these are the largely well-known codes such as 404 errors and 301′s, but there are a whole world of other response codes that you may be presented with when you work on a site.

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  • Anna Lewis
    Top Ten Best Web Analytics Resources

    WritingI’m going to share my top analytics resources with you to help you find valuable sources of web analytics information. These relate to both Google Analytics and web analytics in general.

    I’m sure everyone has their favourite resources for the areas they work in, but sometimes it’s hard to find new ones that you know you can trust. The lists below are the websites or people I read and use most often. I’ve also included a link to a post on each site so that you can quickly see what they are like and decide whether to bookmark them straight away. Read more

  • Anna Lewis
    Google Analytics Social Reports Explored

    tracking social ROI in google analyticsThe addition of Social Reports represents a major update for Google Analytics. At first glance there’s some useful data that can help you work out a better ROI for social media than ever before. UPDATE: Backlink data has now also been added!

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  • Andy Killworth
    The Goatee's Gotta Go - How To Keep Your Site Stylish

    Andy K MulletSPOILER ALERT – Bruce Willis is a ghost. Actually, I knew some people that when Sixth Sense came out on video, went into Blockbuster and put stickers on the back of every copy, a move that was simultaneously comedy genius yet cruel. But I digress, as usual.

    Let me try again.

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  • Gemma Holloway
    What Is Universal Analytics And Why Is It So Awesome?

    Universal AnalyticsFor many years now digital marketers, such as myself, have relied upon data from Google Analytics to help us understand the activity on our websites.  The limitation with this is Google Analytics offers visit centric data meaning, that upon returning to our website, user interaction is tracked as a new visit…  Enter Universal Analytics – A new technology within Google Analytics which allows us to track interaction on a website from a user centric approach.

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  • Anna Lewis
    How To Track Contact Form Submissions Without A Confirmation Page

    SubmitSometimes web developers are unable to create a thank you or confirmation page for a form submission, this leaves you unable to easily track how many forms have been completed, as goals in Google Analytics require a URL. However, there is a nice and easy way round this. It just takes a small amount of code and you can create a pretend URL to load when the submit button is pressed.

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