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Analytics Blog Posts
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- Analytics
- 17th Jun 2013
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Ten Types Of Analytical Weaponry To Help Maximise Conversions
Without a comprehensive arsenal of analytical weaponry it is likely that you will never achieve your full potential as a site. Maximising conversions requires a good understanding of user behaviour patterns but luckily a plethora of tools are available to help you achieve this. -
- Analytics
- 14th Jun 2013
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Getting Started Guide to Google Tag Manager for Google Analytics
With a number of advancements in Google Analytics technology recently, I wanted to write this post to bring together how you can make the most of some of these new and exciting features through a simple implementation guide. -
- Analytics
- 7th Jun 2013
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How To Deal With (Not Provided) Data – With Freebies (#SAScon)
Today, SASCon let me get up on stage in Manchester and present my thoughts on how you can handle the loss of keyword data since Google brought in encrypted search. (not provided) data has since become an ever more prevalent feature of Google Analytics. -
- Analytics
- 4th Jun 2013
- 2 Comments
Dark Search and Dark Social – What You Need to Know
When (not provided) keywords started growing in Google Analytics, things started to look grim. But SEOs found a way through the problem and persevered. And then, just as one dark cloud passes, another follows in its wake. Dark search and dark social have been topics of discussion since late last year, but now we are seeing increasing effects. Are we facing a data depression? Only one thing’s for sure – Star Wars references. Lots of Star Wars references. Welcome to the Dark Side… -
- Analytics
- 9th May 2013
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Simple, Effective Persuasion and CRO Practices for Your Website
Psychology, persuasion and CRO (conversion rate optimisation) are areas of online marketing and designing for the web that have always interested me. How do you get visitors to your site? Once they are on the site, how do you persuade them to perform an action? Whether that is to get them to sign up to an email list, purchase something, register for a free trial or numerous other actions. -
- Analytics
- 7th May 2013
- 2 Comments
UTM Parameters Explained With Practical Examples
When running an online marketing campaign it is highly likely you will distribute various pieces of marketing material in many places across the web. Let’s say you place display ads of various sizes on a range of websites, place a feature about your product in your monthly newsletter and place an article and advert in the newsletter of an online industry magazine. Whilst it is easy to determine which channel is bringing in more traffic to your landing page (let’s say email drives more traffic than advertising), how do you determine which newsletter is more effective? Yours or the online magazines? Or what banner size is most effective? This is where UTM parameters come in to play! -
- Analytics
- 23rd Apr 2013
- 2 Comments
Why Landing Page Analysis Is The New Rank Tracking
For as long as the industry has existed, SEOs have been hung up on search engine rankings, with keyword tracking and position monitoring being regular website health checks. Most SEOs use automated software to check the rankings of websites for key search terms and use fluctuations in positions as a key indicator of performance.However, is this really the best indication of performance in organic search? What does it really mean if you’re ranking first for “fast food restaurant” and second for “really tasty burgers” if your audience is just searching for “McDonalds”?
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- Analytics
- 12th Apr 2013
- 3 Comments
Turning Google Analytics into a Webmaster's Tool Box (#brightonseo April 2013)
Today at BrightonSEO (the fastest growing SEO conference in the UK) I am giving a talk on turning Google Analytics in to a Webmaster’s Tool Box. This post is here to cover everything that I’m talking about to make sure no one misses a tip! I’ve also included all the links in the slides to give you quick and easy access to Google Analytics Dashboards and a CRO Whitepaper. -
- Analytics
- 4th Apr 2013
- 14 Comments
What Is Universal Analytics And Why Is It So Awesome?
For many years now digital marketers, such as myself, have relied upon data from Google Analytics to help us understand the activity on our websites. The limitation with this is Google Analytics offers visit centric data meaning, that upon returning to our website, user interaction is tracked as a new visit… Enter Universal Analytics – A new technology within Google Analytics which allows us to track interaction on a website from a user centric approach. -
- Analytics
- 19th Feb 2013
- 2 Comments
MeasureCamp London – Brainstorming Event Tracking and Custom Variables
On February 16th 2013 I had the pleasure of attending the MeasureCamp London ’unconference’ (where the agenda is made up on the day) along with over 100 other web analytics enthusiasts. In this post, I’m going to share my experiences and cover some of the tips discussed on the day, with extra tips and advice added here and there. -
- Analytics
- 11th Feb 2013
- 3 Comments
Server Response Codes And What They Mean
Over the life of a website you will be (if you manage it that is) presented with Server Response Codes or ‘HTTP Status Codes’ in regard to a lot of different elements of your site’s functionality and maintenance needs. Quite often these are the largely well-known codes such as 404 errors and 301′s, but there are a whole world of other response codes that you may be presented with when you work on a site.
