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As a business owner, it’s likely that you use Google Analytics to track data on your website. Whilst Google Analytics is a fantastically useful tool, there is one area that can cause inaccuracies – the use of sampled data. Find out what this could mean for your website and business.
In January 2012, Haribo released a TV advert showing the results of an interesting (if slightly halfhearted and biased) social experiment. Children were asked to sit at a table, faced with a single Haribo sweet. If they managed to resist eating the sweet for a short period of time, they would get two Haribo sweets to eat rather than one.
Saturday saw close to 200 digital analysts converge on Pimlico, London all in the name of knowledge transfer. Measurecamp has gained a cult reputation amongst the digital marketing world for its small, informal unconference characteristics that set it apart from the other events in the digital marketing conference calendar.
Choosing to redesign your website isn’t a decision you should just make because you feel it needs to be updated. Many of your visitors may be put off by the change, so it’s important to make the redesign worthwhile – and that means having conversions at the forefront of your mind.
Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation, let’s take a look at how Google Analytics can benefit your business.
Last month I wrote a blog post on how to Enhance your Content Marketing Strategy with the use of Google Analytics but one thing that wasn’t covered in the post was offline content marketing. It is still important to be able to monitor the success of your offline marketing campaigns to understand what works and what doesn’t. The good news is, Google Analytics can help you with this too, and here’s how.
I was having one of my infrequent spates of (spring) cleaning, going through analytics accounts tidying up stray Views and updating IP exclusions as you do, when it occurred to me that I have amassed quite a library of resources that pretty regularly help my analysis.
The past year or so has seen content marketing grow rapidly in its importance as a marketing mechanism. But like all marketing techniques, to ensure your efforts are a success it is important to understand what works and what doesn’t. The most accurate way of determining this is through the use of empirical data: That’s where Google Analytics comes into play.
Google Analytics (GA) is a great tool for businesses to track their website data; It’s relatively easy to implement, it’s simple to use and best of all it’s free! There’s a whole wealth of advanced functionality that can be implemented, but even for someone with little knowledge of Google Analytics, it’s perfect as standard, or at least it should be.