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Analytics Blog Posts

  • Graeme Benge
    The Koozai Guide To Using Crazy Egg

    CrazyEggCrazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai to help make sense of user conversion and engagement behaviour. We love it, so much so, we’ve put together this handy guide to using it.

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  • Graeme Benge
    6 Questions Your Boss Will Ask About Google Analytics

    bigstock-confused-businessman-working-a-42101260If you’re investing time and money in Digital Marketing, then you need to know how your website is performing. Using an web analytics package like Google Analytics offers an off the shelf product that is free and easily installed. But we’ve no doubt your boss will want to know more about this package – as such, here are the answers to the questions they’re likely to ask. 

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  • Gemma Holloway
    Why Analytics Should Be Part Of Your SEO Strategy

    Analytics InsightsAs the SEO industry progresses it’s becoming less about ticking boxes and more about providing a better experience for your users. To do this, the first place you need to start is with Analytics – it’s fundamental to a successful SEO campaign.

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  • Jamie Hallitt
    What Should My Cost Per Lead Be?

    Cost Per LeadI see this question plastered all over forums and LinkedIn Groups, as well as hearing it from my clients. The standard response I see to this question online is always simply “it depends on the industry you’re in” – but there’s much more to it than that.

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  • Graeme Benge
    The WIIFM Factor: What You Need To Know About Lead Generation

    bigstock-Qualifying-Sales-Leads-Qualif-47057053A website should exist to serve a purpose. Gone are the days of having a site because, well everyone else has one so we may as well. A website should exist to feed a business leads, leads that convert to custom.

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  • Dean Marsden
    65 Tips From MeasureFest 2014 (#MeasureFest)

    MeasureFestMeasureFest has returned for 2014! We’ve had another insightful day of Website Analytics, Conversion Rate Optimisation and Website Usability. Check out my full write-up of the event, with 65  tips on analytics, CRO and usability.

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  • Gemma Holloway
    Why Your Business Needs Predictive Analytics

    Predictive AnalyticsPredictive Analytics is a term commonly used in conjunction with ‘Big Data’, but without really understanding the meaning of the term, the concept can be pretty useless. So, let’s find out what exactly Predictive Analytics is and why it can be beneficial for your digital marketing campaigns.

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  • Gemma Holloway
    Sampled Data - The Black Hole in Google Analytics

    Data Black HoleAs a business owner, it’s likely that you use Google Analytics to track data on your website. Whilst Google Analytics is a fantastically useful tool, there is one area that can cause inaccuracies – the use of sampled data. Find out what this could mean for your website and business.

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  • Jamie Hallitt
    Digital Marketing: Short Term Profit vs Long Term Growth

     04-04-2014 10-44-57In January 2012, Haribo released a TV advert showing the results of an interesting (if slightly halfhearted and biased) social experiment. Children were asked to sit at a table, faced with a single Haribo sweet. If they managed to resist eating the sweet for a short period of time, they would get two Haribo sweets to eat rather than one.

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  • Graeme Benge
    #Measurecamp IV - Transfer Of Knowledge

    Website Seo And Analytics IconsSaturday saw close to 200 digital analysts converge on Pimlico, London all in the name of knowledge transfer. Measurecamp has gained a cult reputation amongst the digital marketing world for its small, informal unconference characteristics that set it apart from the other events in the digital marketing conference calendar.

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  • Dean Marsden
    Redesigning Your Website? Think About Conversions!

    Rebuilding a WebsiteChoosing to redesign your website isn’t a decision you should just make because you feel it needs to be updated. Many of your visitors may be put off by the change, so it’s important to make the redesign worthwhile – and that means having conversions at the forefront of your mind.

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