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The New Google Analytics is Finally Ready!

Anna Lewis

by Anna Lewis on 20th April 2012

In March 2011 Google introduced a new interface for Google Analytics. Over a year later the new interface has just had the addition of what seem to be the finishing touches.

It’s hard to believe that we’ve managed a whole year without PDF exports, scheduled report emailing and percentage changes in the new interface. I’m sure I’m not alone in skipping back to the old version for PDFs and other missing functionality or using a percentage calculator to quickly show me the changes.

But now the old version has almost gone so it’s time to get familiar with the new version and appreciate everything it now has to offer.

So what’s new?

  • Export to PDF
  • Email Reports
  • Percentage Change
  • Social Reporting

What Might You Have Missed?

  • Multi Channel Funnels
  • Real Time Reports
  • Flow Visualisation
  • Missing Data
  • Site Speed
  • Webmaster Tools Integration
  • Social Reports

Let’s have a look at these in more depth:

google analytics pdf and email

Export to PDF

As useful as CSVs are for exporting data, PDF snapshots of the data you’re looking at are very useful and so much prettier. They’re very handy for sending to clients or different departments when you need to quickly show a graph and the top level statistics in an easy to read format.

Exporting to PDF is particularly useful when using Custom Reports as these are often bespoke reports that you won’t already have a template or standard method of reporting for.

To create a PDF export, just navigate to the data that you want to put in the PDF and hit Export > PDF and voila!

To be fair, it doesn’t look very different to taking a screenshot of the page you’re on, without the menu or links, but it adds an old school style Google Analytics logo and the account/profile name at the top.

Email Reports

Emailing reports is a good way to keep on top of your results and let your clients know what’s going on without spending valuable time trawling through the interface and pulling off reports manually. With email functionality back in action we can now set up reports to be emailed to whoever we choose and with the subject and email content that we choose.email report options in Google Analytics

Percentage Change

Date comparisons in a number of standard reports now show a percentage change. As something that users have been bagging Google about putting back in for almost a year I feel we ought to be grateful, however it has made the actual numbers very hard to see:

new analytics percentage change

Social Reporting

new analytics Social report

A very new area to reach Google Analytics is social reporting. This enables you to see the value of conversions that social media traffic and activity has created and also assisted:


Here we can see that this website has seen conversions assisted by social activity as well as leading to the conversions, however it is only a small amount compared to the total revenue of the site.

new social value report

This clearly shows that with a little more effort they could increase conversions through social media and measure the value of this activity.

In addition to the value that social media generates, you can aslo track the number of interactions that have happened on your site’s social buttons:

google analytics social plugin activity

This will help you understand how well your social buttons are working and which pages see the most interaction.

What Might You Have Missed?

There are lots of areas of the new Analytics that I’ve written or filmed videos about over the last year so have a look through these for more information on other new aspects of Google Analytics that you might have missed or might want to start looking in to now that they’ve fine tuned everything!

The only thing I don’t think I’ve written about so far is the new flow visualisation which you can find both under Audience > Visitor Flow and under Conversions > Goals > Goal Flow. It can be used to see users movement between pages and towards goals on your site and looks something like this:

google analytics visitor flow

We’d love to hear what you think of the new Google Analytics – good and bad – so please leave your comments below:

Anna Lewis

Anna Lewis

Our resident analytics specialist is Anna Lewis. Anna is unbelievably attuned to anything analytical and can fill you in on all the latest news, tips and advice to get ahead in this evolving market.


  • Dean Marsden

    Dean 22nd April 2012

    I can’t believe it’s been a year since the new interface. Why has it taken so long for these features to be implemented? Surely they could have just been ported across.

    I do expect a lot of users were sticking to the old version for use of these features. I’m a big fan of the new version and the additional features is likely to make recent switchers feel like it was worth the change!

    Reply to this comment

  • Ross Chapman 23rd April 2012

    Thanks for the info Anna. I’ll have a look at this. A fresh video may be in order?

    Reply to this comment

  • Anna Lewis

    Anna Lewis 27th April 2012

    Thanks for the comments, I’ll see if I can get a new video done soon.

    In the mean time, I’ve now written up the Social Media reports in full: http://www.koozai.com/blog/analytics/google-analytics-social-reports-explored/

    Reply to this comment

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