Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
Tara West
Tara West has digital account management expertise and a degree in Advertising and Marketing Communications, giving her an excellent understanding of technical SEO expertise.
Blog Posts, Videos and More
-
- Paid Search
- 3rd May 2013
- Comment
Display Advertising on Google AdWords: A Step-by-Step Guide
The Google Display Network (GDN) is responsible for 20% of all AdWords traffic, and it is an ever-growing advertising platform. In the US alone, the GDN reaches 92% of all Internet users. This post will guide you step-by-step through the different kinds of display targeting and how to set up your display campaigns. It will also cover some basic optimisation tips so you can make sure you’re getting the most out of Google AdWords Display Advertising. -
- Paid Search
- 1st May 2013
- Comment
Ten Winning Tactics For Display Advertising on Google AdWords
This video is going to cover display advertising. It’s going to look at when it’s best to use display advertising and then also look at 10 tips to make your display advertising as successful as possible.
-
- Paid Search
- 18th Apr 2013
- Comment
Your AdWords Enhanced Campaigns Questions Answered
This post answers all of your AdWords Enhanced Campaigns questions so that you can confidently know what to expect when you upgrade to them. The questions in this post are based on the most common questions I hear from clients and those who will be working on Enhanced Campaigns, so there should be something useful in this post for anyone who will soon be making the switch. All AdWords campaigns will automatically be switched to Enhanced Campaigns from July 22nd 2013 so make sure you learn about the new system before then! -
- Paid Search
- 21st Mar 2013
- Comment
Getting the Most Out of Mobile with AdWords Enhanced Campaigns
It’s day four of our week long focus on PPC and today Tara is looking at one of the biggest trends for AdWords: mobile advertising. We’re also holding a Twitter chat today at 3PM GMT via @koozai so be sure to follow us if you’d like to join in.
-
- SEO
- 22nd Feb 2013
- 1 Comment
SEO for Fashion Ecommerce Websites
London Fashion Week has just finished and I can’t think of a better excuse to take a look at SEO for fashion ecommerce websites. Although many standard SEO practices apply to fashion ecommerce websites, there are some particular tactics that are important or work well for these kind of websites. -
- SEO
- 10th Jan 2013
- 1 Comment
2012 saw an avalanche of updates to Google’s algorithms, and I don’t expect 2013 to be any different. Many websites were caught out and penalised for SEO tactics that at one time would have been commonplace and successful. Following this huge crack down on any ‘unnatural’ optimisation activity many site owners and SEOs have been left thinking about how to avoid being penalised in the future. In essence, ‘future proofing’ your SEO.
-
- SEO
- 5th Dec 2012
- 5 Comments
This is a transcript of our new video.
Hello. My name is Tara. I’m a digital marketing executive here at Koozai, and today I’m going to be talking about some of my favourite tools at the moment. These range from social media tools to keyword research tools, and I’ve picked these 10 just because they are personally ones I like to use.
-
- Paid Search
- 4th Dec 2012
- 4 Comments
Google AdWords Remarketing Tips and Tactics
AdWords Remarketing is now even more useful and targeted than ever before. This post covers some useful remarketing tactics that are now available, and briefly touches on some tips for optimising your campaigns. Read More -
- Social Media
- 12th Nov 2012
- 14 Comments
Confessions of a Facebook Addict: Seven Days Without my Fix
It was 8pm on a Sunday night. It could have been any old Sunday night. Nothing was new or out of the ordinary. As usual, I was scrolling through Facebook on my iPhone. For some reason, it struck me that I spend an excessive amount of time on Facebook, but I couldn’t actually explain what I got out of it. -
- Paid Search
- 17th Oct 2012
- 3 Comments
Google AdWords Checks You Should Do Regularly
Hello. My name is Tara, and I’m going to be talking to you about some top level AdWords checks you should be doing on all of your AdWords accounts. So these checks aren’t going to move mountains, but they are going to make sure your ads are moving in the right direction and that everything in the account is running smoothly.
Read More -
- Paid Search
- 9th Oct 2012
- Comment
Top AdWords Checks for when you only have Twenty Minutes
These checks are the day-to-day basics that will ensure your account runs smoothly and performs well. These checks won’t move mountains or see you make huge improvements, but they will help you keep things ticking over for those who are time-poor and don’t have the resources for more detailed optimisation to take place.