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Neil Kerr

Neil has a wide experience of search marketing experience having worked with a wide range of companies during his time in-house.

Blog Posts, Videos and More

  • On the 3rd Day of Christmas, Koozai share 3 essential landing page tips:

    1. Have a clear conversion goal. Make sure you know what you want to achieve from the page and purely focus on that goal
    2. Make sure that your ad or email are closely correlated with the landing page. e.g. The same keywords appear on both. Make sure the main page headline matches the keyword and the product on the page is closely related to the keyword
    3. Minimise distractions, Keep the page nice and simple and have a clear call to action
  • How many times have you seen a great bargain on an Shopping site located outside the EU only to realise the price is not so competitive when you add in the import duty? Even worse you buy the goods and get a nasty surprise when you have to fork out a load more cash to get hold of the goods. Read More

  • Reading Lucy’s GA Notes post reminded me of a another great Firefox extension that makes Google Analytics even easier to use.

    The combination of using Greasemonkey and the Goggle Analytics Report Enhancer (GAREnhancer) script adds some really useful enhancements when viewing GA reports online. Read More

  • We originally encouraged a client to install Statcounter because they suspected click fraud from competing businesses. Talking to the client recently they said the Statcounter data had also been invaluable for finding new leads.

    By looking at the visitor information they could see the name of many of the companies who had visited the site but had not made an inquiry at the time. With a bit of basic detective work they found the telephone number and contacted the business directly a few days later.

    So far they have obtained several successful leads using this method.

  • Is your business showing on Google maps?

    If not it’s a very simple thing to set up and has many benefits.

    All you need to do is enter your businesses details into Google’s Local Business Centre. You may have to register for a Google account if you don’t already have one. In your business listing you can include details of your Business including opening hours and payment taken. You can also include Photos and link to Videos you may have uploaded to You-tube. Read More

  • Although an AdWords Search Query Report can give you some idea of what search queries are triggering broad and phrase match keywords much of the useful data is hidden under ‘….other unique queries’ entries.

    This data is an absolute gold mine for identifying new keyterms and negative keywords.

    So how do we find out what some of those hidden terms were?

    By using Google Analytics thats how. By following the simple instructions shown at www.semvironment.com you can easily start to use this vital data.