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On the 3rd Day of Christmas, Koozai share 3 essential landing page tips:
How many times have you seen a great bargain on an Shopping site located outside the EU only to realise the price is not so competitive when you add in the import duty? Even worse you buy the goods and get a nasty surprise when you have to fork out a load more cash to get hold of the goods.
Well there’s some good news for UK Internet shoppers. From December, Internet shoppers will no longer have to pay custom duties on items bought for less than £105 outside the European Union (which includes the Channel Islands).
This is an increase from the previous limit of £18. Although VAT is still payable, this change should allow substantial savings on some items. Currently import duties vary from Item to item but examples rates include:
Reading Lucy’s GA Notes post reminded me of a another great Firefox extension that makes Google Analytics even easier to use.
The one I find most useful is the ability to see conversions as whole numbers rather than percentages. In the past I had to reach for the calculator or export the report to Excel to see the actual figures. Another of my favourites is that when creating a new goal in GA it automatically sets the goal to “on” rather than to the default “off”. I’ve lost count of the number of times I’ve set up goals and gone to review the results after a couple of days only to find I’ve not switched the goal on. These are just a few of the many enhancement the Gare script offers.
Greasemonkey has many other useful scripts which allow you to customise the way websites appear or behave. Hundreds can be found a websites like userscripts.org.
We originally encouraged a client to install Statcounter because they suspected click fraud from competing businesses. Talking to the client recently they said the Statcounter data had also been invaluable for finding new leads.
By looking at the visitor information they could see the name of many of the companies who had visited the site but had not made an inquiry at the time. With a bit of basic detective work they found the telephone number and contacted the business directly a few days later.
So far they have obtained several successful leads using this method.
We recently had reason to suspect that one of our client’s Pay per Click campaigns was being targeted by one of their competitors. We suspected that they were clicking the ads to try and use up the daily budget early in the day. The trouble was how to identify who was clicking the Ads. Read More
Is your business showing on Google maps?
If not it’s a very simple thing to set up and has many benefits.
All you need to do is enter your businesses details into Google’s Local Business Centre. You may have to register for a Google account if you don’t already have one. In your business listing you can include details of your Business including opening hours and payment taken. You can also include Photos and link to Videos you may have uploaded to You-tube.
Having your business on Local Business Centre means that you may well appear on local searches on Google. For example the search Southampton wedding photographer in Google shows a map with the top 10 Photographers marked on it at the top of the search results.
Although an AdWords Search Query Report can give you some idea of what search queries are triggering broad and phrase match keywords much of the useful data is hidden under ‘….other unique queries’ entries.
This data is an absolute gold mine for identifying new keyterms and negative keywords.
So how do we find out what some of those hidden terms were?
By using Google Analytics thats how. By following the simple instructions shown at www.semvironment.com you can easily start to use this vital data.